Every number on this site, and where it comes from.

What we found

• All environments: TrueAdSpend 45.1%, a record on that basis. Higher-performing half 52.3%, lower-performing half 31.1%. Transaction costs 27.2%. Non-viewable fell from 13.3% to 10.1%; invalid traffic 0.1%. CTV was 41.6% of tracked spend.

Why it matters

The newest figures that exist as of our last check. Single-source: we found no ana.net release or report PDF yet, so this is attributed to Fiducia explicitly and treated as near-primary rather than primary. It will be re-verified against the ANA document when it appears.

WilDi Maps compared

As above.

Used on

/

Last verified 2026-08-17.

What we found

• All environments (CTV, web and mobile in-app): TrueAdSpend 43.3% (the ANA press release says 41%; the report PDF says 43.3%, and we cite the report). Transaction costs 25.9%, media-productivity loss 30.8%. Made-for-advertising rose to 1.1%.
• Higher-performing half 54.0%, lower-performing half 32.1%: a 21.9-point gap, the largest recorded.
• Comparable all-environments series stated in the report: 36.0% (2023), 43.9% (2024), 36.3% (Q4 2025), 43.3% (Q1 2026).
• The report announces a redesign: from here the benchmark covers compounded spend across CTV, web and mobile in-app; the web-and-mobile-excluding-CTV cut is no longer a headline.

Why it matters

The first quarter on the new all-environments basis, so it is not comparable to the 47.1% ex-CTV figure and the two must never sit on one trend line. It is on the site so a reader who checks the ANA's current benchmark and finds a lower number does not think we cherry-picked: we use the ex-CTV cut because a local business does not buy connected TV, and we say so.

WilDi Maps compared

Same as the Q3 2025 entry: no chain, no fees layer, no unmeasurable inventory. WilDi does not buy more impressions per dollar; it sells a verified delivery.

Used on

/sources

Last verified 2026-08-17.

What we found

• Web and mobile, excluding connected TV: transaction costs 26.9% of the ad dollar (SSP platform 13.2%, DSP data 3.6%, DSP platform and other costs the balance); media-productivity loss 26.1%; TrueAdSpend (working media) 47.1%.
• Within the productivity loss: non-measurable impressions 15.2%, non-viewable 10.1%, made-for-advertising sites 0.5%, invalid traffic 0.3%.
• All environments including CTV: transaction costs 23.8%, productivity loss 37.2%, TrueAdSpend 39.0%.
• 81.6% of benchmarked spend ran through private marketplaces (Q3 2025, all environments; this metric is basis-sensitive and later quarters read differently); 99.1% ran in low-risk environments.
• Working media on web and mobile rose from 36% in 2023 to 47.1%, worth about $13.6 billion in recovered efficiency.

Why it matters

The advertising industry's own audit of itself: participating national advertisers hand over impression-level logs from their buying platforms, TAG TrustNet and Fiducia match them against sell-side logs, and the ANA publishes medians every quarter. It is the only recurring, log-level, cross-platform measurement of how much of a programmatic dollar becomes a real ad in front of a real person. Its limits, which we state: the base is small (39 participating marketers, 21 actively contributing data, $142 million of spend, 17.5 billion impressions in Q3 2025), all large national advertisers; figures are medians; agency fees, ad serving and brand-safety fees are excluded from the waterfall, so it is not all-in. The ANA builds the waterfall sequentially, which is why 26.9 + 26.1 does not add to exactly 47.1. From Q1 2026 the ANA reports on an all-environments basis (CTV, web and mobile in-app), so 47.1% is 'Q3 2025, web and mobile excluding CTV', the last quarter that cut was a headline; the newer all-environments series is in the Q1 and Q2 2026 entries.

WilDi Maps compared

WilDi has no SSP, DSP, data vendor or exchange between the advertiser and the phone, so the transaction-cost layer does not exist. Delivery is one offer to one opted-in person whose location is verified, so the non-measurable and non-viewable buckets do not apply either. WilDi does not buy more impressions per dollar; it sells a different unit, a verified delivery, and this benchmark is what that unit is being compared against.

Used on

//compare/foursquare-alternatives/compare/geofence-advertising-platforms/compare/groundtruth-alternatives/compare/programmatic-display/compare/simpli-fi-alternatives/compare/stackadapt-alternatives/industries/dentists/learn/best-advertising-for-local-service-business-2026/learn/cost-per-verified-delivery/learn/cpm-vs-cpc-vs-cpvd/learn/geofence-billboard-retargeting-accuracy/learn/percentage-digital-ad-impressions-bots/learn/what-is-hyperlocal-advertising/learn/what-is-impression-fraud

Last verified 2026-08-17.

What we found

• The ANA splits benchmark participants into a higher-performing half and a lower-performing half at the median of TrueAdSpend (the ad spend that reaches non-IVT, measurable, viewable, non-MFA impressions). It is a median split on the outcome, not a split by who runs a transparency program.
• The higher-performing half converted 56.7% of programmatic spend into benchmark-qualified impressions; the lower-performing half converted 37.5%, statistically where the whole industry sat in 2023. Gap: 19.2 percentage points.
• The share of advertisers clearing a 50% threshold fell from 50.0% in Q3 to 43.8%.

Why it matters

The first benchmark to split participants into halves, which is the honest number for a small advertiser. Our read (ours, not the ANA's definition): every mechanism behind the industry's 2023-to-2025 improvement (private-marketplace curation, supply-path optimization, log-level feeds, staff whose job is supply-chain governance) is one a local business buying a few hundred dollars a month cannot purchase, so our customer sits in the lower half by default. Newer quarters restate the split on an all-environments basis: Q1 2026 54.0% versus 32.1%, Q2 2026 52.3% versus 31.1% (see the Q1 and Q2 2026 entries).

WilDi Maps compared

Cohort does not exist on WilDi: the same $0.25 delivery buys the same verified delivery for a $50 deposit as for a national account. There is no transparency program to run because there is no chain to be transparent about.

Used on

//compare/geofence-advertising-platforms/compare/programmatic-display/compare/simpli-fi-alternatives/compare/stackadapt-alternatives/industries/dentists/learn/cpm-vs-cpc-vs-cpvd

Last verified 2026-08-14.

What we found

• On $1,000 of open-web programmatic spend: $130 SSP platform, $80 DSP platform, $60 DSP data, $20 DSP additional (29% transaction costs); then $150 non-measurable, $100 made-for-advertising, $95 non-viewable, $5 invalid traffic (35% productivity loss); $360 TrueAdSpend.
• Log-level data from 21 advertisers and 12 supply-chain companies, $123 million of spend, 35.5 billion impressions.
• $22 billion in available efficiency gains across the industry.

Why it matters

Still the only fully itemized waterfall the ANA has published, so it is the right source for the STRUCTURE of the supply chain (where each dollar goes). It is not the current level: the open web has since improved to 47.1 cents, and the site never quotes 36 cents as today's number.

WilDi Maps compared

Used only to explain which layers WilDi removes. Every fee line in this table is a party WilDi does not have.

Used on

/compare/programmatic-display/learn/percentage-digital-ad-impressions-bots/learn/what-is-impression-fraud

Last verified 2026-08-14.

What we found

• A display ad counts as viewable when at least 50% of its pixels are on screen for at least one continuous second (two seconds for video); large formats over 242,000 pixels use 30% for one second.
• The IAB and MRC published Attention Measurement Guidelines v1.0 in November 2025, the newer companion standard.

Why it matters

The definition the industry's non-viewable figures are measured against. The MRC sets the standard; it does not publish a rate, so it is never cited for a percentage.

WilDi Maps compared

A WilDi delivery is not an impression on a page. The offer lands in the driver's inbox and is only paid for when the person taps to claim it, so 'viewable' is replaced by 'claimed by a human'.

Used on

/learn/percentage-digital-ad-impressions-bots/learn/what-is-impression-fraud

Last verified 2026-08-14.

What we found

• An OOH impression is 'the total number of times people passing an OOH display are likely to notice the ad', derived from circulation (raw traffic volume) times a Visibility Adjustment Index. Impressions include vehicle passengers, not only drivers, 'include duplicated views', and 'are not the number of people who see the advertisement, they are the gross count of all the exposures'.

Why it matters

The measurement body's own definition. It is why a billboard's impression count is a ceiling on exposures, not a count of people, and why the site discounts it before comparing anything.

WilDi Maps compared

A WilDi delivery is one opted-in person, once, with a timestamp and a claim. Deduplicated by construction.

Used on

/compare/billboard-advertising/compare/digital-out-of-home/compare/vehicle-wraps/industries/auto-repair/industries/electrical/industries/garage-door/industries/hvac/industries/lawn-care/industries/painters/industries/pest-control/industries/plumbing/industries/pressure-washing/industries/roofing/industries/siding-contractors/industries/tree-services/industries/veterinarians/industries/window-installation

Last verified 2026-08-17.

What we found

• Geopath's inputs, in its own words: 'Daily Effective Circulations (DECs), Census Data, Travel Surveys, Data Modeling, Analytics, and Visibility Adjustment Indices (VAIs)'. The Visibility Adjustment Index is 'a ratio or the percentage of a unit's total OTS audience (circulation) who are likely to notice an ad'; it is derived from eye-tracking research.
• So a Geopath impression is not a raw traffic count: it is circulation adjusted by a modeled likelihood to notice. It remains a model, not an observation of any individual, and it counts passengers and repeat passes (see the glossary entry).

Why it matters

This is the honest answer to 'billboards just count cars': they do not, and the site says so. Geopath models likelihood to notice on top of traffic. What it cannot do is record that a particular person looked at a particular ad, which is the distinction WilDi's billable unit rests on.

WilDi Maps compared

Geopath predicts attention probabilistically for a population. A WilDi delivery is an auditable app event: an opted-in person, at the required location, explicitly acknowledging the offer. A tap does not prove the person read every word, but it proves an intentional human action occurred; a modeled impression cannot.

Used on

/calculators/billboard-cost-vs-cpvd/compare/billboard-advertising/compare/digital-out-of-home/learn/cost-per-verified-delivery/learn/gps-verified-ad-delivery/learn/why-billboards-bad-investment-2026

Last verified 2026-08-17.

What we found

• The MRC published final Out-of-Home Measurement Standards on December 4, 2025, so OOH now has an accreditation-grade measurement standard alongside digital.
• On July 8, 2026 the MRC published interim guidance organizing its existing standards for the use of AI in media measurement (nine principles); it is guidance on existing standards, not a new AI standard.

Why it matters

Cited so the site never claims OOH measurement is unaudited or standard-less. It is standardized and, increasingly, accredited; it is still modeled or sensed exposure rather than an explicit acknowledgment.

WilDi Maps compared

WilDi's unit is a recorded action by the recipient, not a measured exposure; the two are different currencies, and the site says so instead of calling one fake.

Used on

/compare/billboard-advertising/compare/digital-out-of-home/learn/cost-per-verified-delivery/learn/gps-verified-ad-delivery/learn/why-billboards-bad-investment-2026

Last verified 2026-08-17.

What we found

• Route combines passive GPS travel tracking, demographics, volumetric counts (road users, malls, airports, rail and underground) and eye-tracking research: 'eye tracking information is used to understand how likely people are to notice OOH ads'. It publishes Likelihood to See rather than Opportunity to See, for about 400,000 posters and screens in Britain.

Why it matters

The most sophisticated OOH attention model in the world, and it is still a model. Cited to give the OOH side its strongest form before drawing the distinction.

WilDi Maps compared

Route models how likely a population is to notice; WilDi records that a specific opted-in person acted.

Used on

/compare/billboard-advertising/learn/gps-verified-ad-delivery

Last verified 2026-08-17.

What we found

• Quividi, in its own words: 'we track 68 points on the face and can use them to estimate the direction where the face is turned' and 'this is not meant to guarantee where precisely the eyes are aiming (our technology isn't an eye tracking solution)'. Attention Time is 'the total time that a watcher spends actively looking at the screen'.
• A July 2026 mobile-DOOH deployment at SoFi Stadium reported 17,111 impressions, 2,540 verified viewers and 1,148 engaged viewers (over two seconds), per invidis trade press: https://invidis.com/news/2026/07/mobile-dooh-measuring-attention-at-the-world-cup/ (no Quividi-hosted page for the figures).

Why it matters

The closest existing technology to 'verifying that someone looked': anonymous face detection and head direction, on screens fitted with sensors. Cited because a claim that nobody else can verify attention would be false. What it observes is presence and head orientation, not identity and not an intentional act.

WilDi Maps compared

Quividi observes anonymous visual attention on the screens it is installed on. WilDi records an explicit acknowledgment by an opted-in recipient at a verified location, on any road, with no camera.

Used on

/compare/billboard-advertising/compare/digital-out-of-home/learn/cost-per-verified-delivery/learn/gps-verified-ad-delivery

Last verified 2026-08-17.

What we found

• Vendor description: 'Actual people counted, not modeled'; dwell and attention ('Did they look at the screen?'); demographics; 'Mobile and Geolocation Audience Enrichment' adding mobile-ID signals to camera counts.

Why it matters

Another camera-based attention vendor. Vendor claims, not an independent audit, and cited as such. (A widely repeated line that AdMobilize says location data alone cannot prove a look was checked and not found on their pages; the site does not use it.)

WilDi Maps compared

Camera-side attention on equipped screens versus a recipient-side acknowledgment. Different unit.

Used on

/compare/billboard-advertising/compare/digital-out-of-home

Last verified 2026-08-17.

What we found

• PerView reach, frequency and impressions are 'not based on coarse models or annual/monthly averages, but on real-time, deterministic mobile device data', built to the OAAA OOH Impression Measurement Guidelines.

Why it matters

Deterministic device exposure: it can establish that a device was in a screen's exposure area during a campaign. It cannot establish that the person looked.

WilDi Maps compared

Device-in-area versus person-acknowledged. WilDi's event includes location and the recipient's own action.

Used on

/compare/billboard-advertising/compare/digital-out-of-home/learn/cost-per-verified-delivery/learn/gps-verified-ad-delivery

Last verified 2026-08-17.

What we found

• The product 'captures mobile device IDs within viewing range of a screen when an ad plays and verifies whether those devices later visit a specified store or business location'.

Why it matters

The strongest OOH attribution proposition: exposure plus a later visit outcome. Still device nearby, not eyes on the ad, and the visit is inferred from device movement.

WilDi Maps compared

The closest competitor to WilDi's location story. WilDi's difference is the explicit acknowledgment on the phone and the opt-in; WilDi's own visit measurement is a separate, on-site feature.

Used on

/compare/billboard-advertising/compare/digital-out-of-home/compare/groundtruth-alternatives/learn/gps-verified-ad-delivery

Last verified 2026-08-17.

What we found

• Programmatic DOOH transactions rely on a predicted impression multiplier per play; Broadsign names third-party sources such as Geopath and Nielsen for validation and analytics platforms such as Quividi and BlueZoo. (Route, PlaceMeter and AdMobilize are not named on that page.)

Why it matters

Cited so the site describes programmatic DOOH impressions accurately: predicted multipliers, third-party validated. Not a count of people who saw the play.

WilDi Maps compared

No multiplier: one delivery is one phone.

Used on

/compare/digital-out-of-home

Last verified 2026-08-17.

What we found

• Authentic viewable rate 71% in North America (70% global), display 73%, video 79%. Fraud and sophisticated invalid traffic 1.0% (US 0.8%). Bot fraud up 101% year over year in North America, driven by mobile app video; general invalid traffic up 86% in the second half of 2024, with 16% of it from AI crawler bots.
• 41% of North American consumers use ad blockers; 45% would stop using a brand advertised next to objectionable content. Brand suitability violations 4.6%.

Why it matters

A large, methodology-stated verification dataset. Together with the ANA it is why the site never leads with bots: measured fraud is about one percent. The honest levers are the cost waterfall and viewability, and the 41% ad-blocker figure is the best current evidence that interruptive advertising is being actively refused.

WilDi Maps compared

Nothing to block: the offer arrives because the person installed the app to receive offers, and it is paid for only on claim.

Used on

/compare/geofence-advertising-platforms/compare/programmatic-display/learn/cost-per-verified-delivery/learn/cpm-vs-cpc-vs-cpvd/learn/percentage-digital-ad-impressions-bots/learn/what-is-impression-fraud

Last verified 2026-08-17.

What we found

• Median direct open rate 3.4% on Android and 3.1% on iOS; 90th percentile 10.7% and 8.0%; 10th percentile 0.7% and 0.8%.

Why it matters

The largest published push benchmark. The site anchors on the median, not the top decile, when it talks about what a notification does.

WilDi Maps compared

A WilDi delivery is claimed by tapping into the inbox, and the advertiser pays only for that. The site reports its own claim rates from its own data and does not borrow these.

Used on

/sources

Last verified 2026-08-17.

What we found

• 88% trust recommendations from people they know, above every paid channel; TV 63%, newspapers 60%, magazines 58%, online video 48%, search 47%, social 46%. Trust is lowest in North America and Europe.

Why it matters

The standard reference on channel trust, but five years old and Nielsen has not published a newer edition; the site dates it every time.

WilDi Maps compared

Context for why opted-in delivery matters; not a WilDi measurement.

Used on

/sources

Last verified 2026-08-17.

What we found

• Google Search Ads, cost per lead (LocalIQ prints medians and calls them averages, from 3,211 US home-services campaigns, at least 103 per category): Air Conditioning Installation and Repair (HVAC) $127.74 (CPC $9.68, CTR 6.43%, CVR 6.56%); Heating and Furnaces $129.02 (CPC $9.30); Plumbing $129.02 (CPC $10.49, CVR 7.63%); Roofing and Gutters $228.15 (CPC $10.70, CVR 3.70%); Electricians $93.69 (CPC $12.18, CVR 9.08%); home services overall $90.92 (CPC $7.85).
• Pest control, lawn care and pressure washing are NOT among the published categories in this edition, and no newer per-trade edition exists (checked 2026-08-17). LocalIQ's older 2020-2021 home-services page carries different, stale ranges that circulate online; we do not cite it.

Why it matters

Platform-published benchmark aggregated from LocalIQ-managed search campaigns, with the collection period and sample stated (the page prints the end date as March 21, 2025, which we quote as published). Auction-priced and national, so a specific market and quality score move the figure; it is the best public per-vertical read of what a search lead costs. No qualifying source publishes Jacksonville-specific CPC or CPL for any trade, so the site uses these national figures and says so.

WilDi Maps compared

A WilDi delivery costs from $0.25 and is not a lead; it is a verified offer to a person driving through the area the business chose. The site never equates a delivery with a lead. It shows both numbers and lets the reader do the arithmetic at their own close rate.

Used on

/calculators/electrical-advertising-budget/calculators/hvac-advertising-budget/calculators/lawn-care-advertising-budget/calculators/pest-control-advertising-budget/calculators/plumbing-advertising-budget/calculators/roofing-advertising-budget/compare/google-local-services-ads/compare/google-search-ads/industries/appliance-repair/jacksonville/industries/carpet-cleaning/jacksonville/industries/chimney-sweeps/jacksonville/industries/cleaning-commercial/jacksonville/industries/cleaning-residential/jacksonville/industries/concrete/jacksonville/industries/deck-builders/jacksonville/industries/electrical/industries/electrical/jacksonville/industries/fence-installers/jacksonville/industries/flooring-contractors/jacksonville/industries/foundation-repair/jacksonville/industries/garage-door/industries/garage-door/jacksonville/industries/gutter-cleaning/jacksonville/industries/handyman/industries/handyman/jacksonville/industries/hvac/industries/hvac/jacksonville/industries/junk-removal/industries/junk-removal/jacksonville/industries/lawn-care/industries/lawn-care/jacksonville/industries/mold-remediation/jacksonville/industries/moving/jacksonville/industries/painters/industries/painters/jacksonville/industries/pest-control/industries/pest-control/jacksonville/industries/plumbing/industries/plumbing/jacksonville/industries/pool-services/jacksonville/industries/pressure-washing/industries/pressure-washing/jacksonville/industries/roofing/industries/roofing/jacksonville/industries/septic/jacksonville/industries/siding-contractors/industries/siding-contractors/jacksonville/industries/solar-installers/jacksonville/industries/tree-services/industries/tree-services/jacksonville/industries/veterinarians/industries/water-damage-restoration/jacksonville/industries/window-installation/industries/window-installation/jacksonville/learn/best-advertising-for-local-service-business-2026

Last verified 2026-08-15.

What we found

• Average cost per click and click-through rate across 23 industries; average CPC rose 12.88% year over year.
• Superseded on the site by the 2026 edition. /middleman-tax carried the 12.88% year-over-year CPC rise and the per-vertical CPCs from this edition until 2026-08-17; both were replaced by the 2026 table, and this entry is now kept for the record rather than cited on a page.

Why it matters

Annual, methodology-stated benchmark from thousands of managed accounts. Reliable for direction and order of magnitude; auction dynamics make any single account differ. Retired in favour of the 2026 edition.

WilDi Maps compared

WilDi is a fixed price per verified delivery, set by account tier, not an auction. The price does not rise because a competitor bid more.

Used on

/sources

Last verified 2026-08-14.

What we found

• Google, verbatim: 'You're charged for each valid lead you receive through your Local Services ad.' 'Lead prices may vary depending on your location, the job type, the type of lead, or your bidding mode.' 'Message leads are typically priced lower than the corresponding phone lead price.'
• Google publishes no per-vertical or per-market lead prices anywhere in its help center (checked 2026-08-17). Leads judged invalid or low quality are not charged, and charged leads can be credited later, but the original charge still appears on the invoice.
• Time-sensitive: Google is migrating Local Services Ads into Performance Max with pay-per-lead goals, starting August 2026 for US home and storefront service businesses. Advertisers still pay only for valid leads, but manual maximum cost-per-lead bidding is no longer supported.

Why it matters

The platform's own description of the model. Because Google does not publish LSA lead prices, the site shows the model and no dollar figure for LSA unless a platform or methodology-published benchmark supplies one.

WilDi Maps compared

WilDi's price per delivery is published on the pricing page and does not vary by job type or by who else is bidding.

Used on

/compare/google-local-services-ads/industries/appliance-repair/jacksonville/industries/auto-repair/industries/auto-repair/jacksonville/industries/carpet-cleaning/jacksonville/industries/chimney-sweeps/jacksonville/industries/chiropractors/jacksonville/industries/cleaning-commercial/jacksonville/industries/cleaning-residential/jacksonville/industries/concrete/jacksonville/industries/deck-builders/jacksonville/industries/dentists/industries/dentists/jacksonville/industries/electrical/industries/electrical/jacksonville/industries/fence-installers/jacksonville/industries/flooring-contractors/jacksonville/industries/foundation-repair/jacksonville/industries/garage-door/industries/garage-door/jacksonville/industries/gutter-cleaning/jacksonville/industries/handyman/industries/handyman/jacksonville/industries/hvac/industries/hvac/jacksonville/industries/junk-removal/industries/junk-removal/jacksonville/industries/lawn-care/industries/lawn-care/jacksonville/industries/mold-remediation/jacksonville/industries/moving/jacksonville/industries/painters/industries/painters/jacksonville/industries/pest-control/industries/pest-control/jacksonville/industries/plumbing/industries/plumbing/jacksonville/industries/pool-services/jacksonville/industries/pressure-washing/industries/pressure-washing/jacksonville/industries/roofing/industries/roofing/jacksonville/industries/septic/jacksonville/industries/siding-contractors/industries/siding-contractors/jacksonville/industries/solar-installers/jacksonville/industries/tree-services/industries/tree-services/jacksonville/industries/urgent-care/jacksonville/industries/veterinarians/industries/veterinarians/jacksonville/industries/water-damage-restoration/jacksonville/industries/window-installation/industries/window-installation/jacksonville

Last verified 2026-08-15.

What we found

• Home and Home Improvement (one combined row): CPC $8.33, CTR 6.47%, conversion rate 8.05%, cost per lead $90.92.
• All industries: CPC $5.42, CTR 6.64%, conversion rate 8.18%, cost per lead $66.69.
• Other rows the site uses (verified against the page 2026-08-17): Dentists and Dental Services CPC $8.00, CTR 5.66%, CVR 10.67%, CPL $72.97; Physicians and Surgeons CPC $4.76, CTR 6.61%, CVR 12.43%, CPL $40.04; Animals and Pets CPC $4.06, CTR 7.49%, CVR 16.22%, CPL $31.50 (there is no separate veterinary row); Automotive Repair, Service and Parts CPC $4.35, CTR 5.56%, CVR 15.51%, CPL $29.96; Restaurants and Food CPC $2.05, CTR 6.83%, CVR 8.05%, CPL $30.57.
• This edition does not break out HVAC, plumbing, roofing, electrical or pest control; the per-trade figures remain the LocalIQ Apr 2024 to Mar 2025 edition. Chiropractic and urgent care are not separate rows either; pages for those use Physicians and Surgeons and say so.
• The complete industry table, every row confirmed against the live page on 2026-08-17 for the /middleman-tax rebuild, as CTR / CPC / CVR / CPL: Animals and Pets 7.49% / $4.06 / 16.22% / $31.50; Apparel, Fashion and Jewelry 6.64% / $4.44 / 4.50% / $97.51; Arts and Entertainment 12.75% / $1.63 / 5.91% / $26.84; Attorneys and Legal Services 5.87% / $9.87 / 5.55% / $131.63; Automotive For Sale 8.28% / $2.27 / 6.01% / $44.26; Automotive Repair, Service and Parts 5.56% / $4.35 / 15.51% / $29.96; Beauty and Personal Care 6.75% / $4.62 / 10.35% / $39.25; Business Services 6.10% / $5.87 / 4.85% / $93.69; Career and Employment 5.88% / $5.81 / 3.05% / $67.36; Dentists and Dental Services 5.66% / $8.00 / 10.67% / $72.97; Education and Instruction 7.56% / $4.81 / 13.14% / $77.48; Finance and Insurance 9.83% / $3.39 / 2.64% / $74.44; Furniture 6.57% / $3.97 / 2.99% / $106.70; Health and Fitness 5.81% / $6.17 / 6.94% / $67.36; Home and Home Improvement 6.47% / $8.33 / 8.05% / $90.92; Industrial and Commercial 6.57% / $5.87 / 8.20% / $75.19; Personal Services 7.16% / $7.17 / 12.34% / $54.60; Physicians and Surgeons 6.61% / $4.76 / 12.43% / $40.04; Real Estate 7.61% / $3.22 / 3.70% / $102.51; Restaurants and Food 6.83% / $2.05 / 8.05% / $30.57; Shopping, Collectibles and Gifts 8.28% / $4.14 / 4.01% / $49.40; Sports and Recreation 8.75% / $2.77 / 7.69% / $44.26; Travel 9.32% / $2.14 / 5.83% / $44.70; all industries 6.64% / $5.42 / 8.18% / $66.69.
• These are US Google Search campaigns only. They are not a measure of the programmatic supply chain, not global advertising and not out-of-home, and pages must not add them to an ANA waterfall figure.

Why it matters

The newest methodology-stated search benchmark. Useful for the all-home-services level and the direction of travel; not a substitute for the per-trade figures.

WilDi Maps compared

Auction-priced per click or per lead versus a fixed price per verified delivery. The site never equates a delivery with a lead.

Used on

/compare/google-search-ads/industries/auto-repair/industries/auto-repair/jacksonville/industries/chiropractors/jacksonville/industries/dentists/industries/dentists/jacksonville/industries/garage-door/industries/handyman/industries/junk-removal/industries/lawn-care/industries/painters/industries/pressure-washing/industries/restaurants/jacksonville/industries/siding-contractors/industries/tree-services/industries/urgent-care/jacksonville/industries/veterinarians/industries/veterinarians/jacksonville/industries/window-installation

Last verified 2026-08-17.

What we found

• Home and Home Improvement, leads campaigns: CPC $2.23, CTR 1.94%, conversion rate 5.22%, cost per lead $41.26.
• All industries, leads campaigns: CPC $1.92, cost per lead $27.66; Facebook leads cost per lead rose 20.94% year over year.
• No 2026 Facebook edition exists as of 2026-08-17.

Why it matters

The only methodology-stated Meta benchmark for home services we could verify. Leads-objective campaigns only.

WilDi Maps compared

A Meta lead is a form fill from someone scrolling; a WilDi delivery is an offer to a person physically driving through the area you chose. Different units, shown side by side.

Used on

/compare/meta-ads/industries/appliance-repair/jacksonville/industries/auto-repair/jacksonville/industries/carpet-cleaning/jacksonville/industries/chimney-sweeps/jacksonville/industries/chiropractors/jacksonville/industries/cleaning-commercial/jacksonville/industries/cleaning-residential/jacksonville/industries/concrete/jacksonville/industries/deck-builders/jacksonville/industries/dentists/jacksonville/industries/electrical/jacksonville/industries/fence-installers/jacksonville/industries/flooring-contractors/jacksonville/industries/foundation-repair/jacksonville/industries/garage-door/jacksonville/industries/gutter-cleaning/jacksonville/industries/handyman/jacksonville/industries/hvac/jacksonville/industries/junk-removal/jacksonville/industries/lawn-care/jacksonville/industries/mold-remediation/jacksonville/industries/moving/jacksonville/industries/painters/jacksonville/industries/pest-control/jacksonville/industries/plumbing/jacksonville/industries/pool-services/jacksonville/industries/pressure-washing/jacksonville/industries/restaurants/jacksonville/industries/roofing/jacksonville/industries/septic/jacksonville/industries/siding-contractors/jacksonville/industries/solar-installers/jacksonville/industries/tree-services/jacksonville/industries/urgent-care/jacksonville/industries/veterinarians/jacksonville/industries/water-damage-restoration/jacksonville/industries/window-installation/jacksonville/learn/best-advertising-for-local-service-business-2026

Last verified 2026-08-17.

What we found

• EDDM Retail postage $0.260 per piece (up from $0.247), flat regardless of piece size up to 3.3 ounces; drops under 5,000 pieces per ZIP per day; no permit required. Printing is extra.

Why it matters

The platform's own price for the postage half of direct mail. All-in per-piece figures that include printing come from printers, not USPS, and the site labels them as such.

WilDi Maps compared

A mail piece costs $0.26 to send before printing, to every door in a route whether or not anyone is home or interested; a WilDi delivery costs from $0.25 and is paid only when an opted-in person driving through your area claims it.

Used on

/compare/direct-mail-eddm/industries/chimney-sweeps/jacksonville/industries/cleaning-commercial/jacksonville/industries/dentists/industries/dentists/jacksonville/industries/hvac/industries/restaurants/jacksonville/industries/urgent-care/jacksonville/learn/best-advertising-for-local-service-business-2026

Last verified 2026-08-17.

What we found

• Thumbtack, verbatim: 'On Thumbtack, you pay for leads: new customers who reach out to you directly.' 'Prices will vary since a job's value can change based on things like the type and size of the job, how many pros are available, and your market.' Pros set their own lead prices; no membership fee.
• Quality Commitment, verbatim: 'we limit the number of pros a customer can contact to five in the first four hours of their search'; after four hours the customer can contact more. Pros can see how many pros a customer contacted on the lead. Thumbtack publishes no dollar lead prices.

Why it matters

The platform's own statement of its model and its lead-sharing cap. The five-pro figure is a cap in the first four hours only, not a constant.

WilDi Maps compared

A WilDi delivery goes to one person's inbox and is paid for only when that person claims it. There is no shared lead and no bidding against other contractors for the same homeowner.

Used on

/compare/lead-marketplace-platforms/industries/electrical/industries/garage-door/industries/handyman/industries/hvac/industries/junk-removal/industries/lawn-care/industries/painters/industries/pest-control/industries/plumbing/industries/pressure-washing/industries/roofing/industries/siding-contractors/industries/tree-services/industries/window-installation/learn/best-advertising-for-local-service-business-2026

Last verified 2026-08-17.

What we found

• Pay Per Lead plan: '$10 to $100+ dollars' per lead; Exclusive Leads plan: 'between $15 and $120+ dollars'. Price varies by coverage area and service categories.
• Verbatim: 'A single Pay Per Lead will go to up to 4 contractors in total and are delivered in real-time via text message and email.'

Why it matters

The only lead marketplace that publishes actual per-lead price ranges and a per-lead share count. Dated 2023, which we say.

WilDi Maps compared

One delivery, one person, paid on claim; nothing is sold to four contractors.

Used on

/compare/lead-marketplace-platforms/industries/electrical/industries/garage-door/industries/handyman/industries/hvac/industries/junk-removal/industries/lawn-care/industries/painters/industries/pest-control/industries/plumbing/industries/pressure-washing/industries/roofing/industries/siding-contractors/industries/tree-services/industries/window-installation/learn/best-advertising-for-local-service-business-2026

Last verified 2026-08-17.

What we found

• Verbatim: revenue 'includes lead revenue for consumer matches, which comprises fees paid by Pros for consumer matches (regardless of whether the Pro ultimately provides the requested service)'.
• Angi and HomeAdvisor publish no per-lead prices; the pro FAQ says only that you 'pay a nominal fee for each lead you match to' and that 'different sized jobs have different Lead Fees'. The filing does not state how many pros receive one lead.

Why it matters

A securities filing is the strongest available statement of the model: the pro pays for the match whether or not they win the job. It is also why no dollar figure for Angi appears on the site.

WilDi Maps compared

WilDi charges only when a driver claims the offer; a delivery that nobody taps costs nothing.

Used on

/compare/lead-marketplace-platforms/industries/appliance-repair/jacksonville/industries/carpet-cleaning/jacksonville/industries/chimney-sweeps/jacksonville/industries/cleaning-residential/jacksonville/industries/concrete/jacksonville/industries/deck-builders/jacksonville/industries/electrical/industries/electrical/jacksonville/industries/fence-installers/jacksonville/industries/flooring-contractors/jacksonville/industries/foundation-repair/jacksonville/industries/garage-door/industries/garage-door/jacksonville/industries/gutter-cleaning/jacksonville/industries/handyman/industries/handyman/jacksonville/industries/hvac/industries/hvac/jacksonville/industries/junk-removal/industries/junk-removal/jacksonville/industries/lawn-care/industries/lawn-care/jacksonville/industries/mold-remediation/jacksonville/industries/moving/jacksonville/industries/painters/industries/painters/jacksonville/industries/pest-control/industries/pest-control/jacksonville/industries/plumbing/industries/plumbing/jacksonville/industries/pool-services/jacksonville/industries/pressure-washing/industries/pressure-washing/jacksonville/industries/roofing/industries/roofing/jacksonville/industries/septic/jacksonville/industries/siding-contractors/industries/siding-contractors/jacksonville/industries/solar-installers/jacksonville/industries/tree-services/industries/tree-services/jacksonville/industries/water-damage-restoration/jacksonville/industries/window-installation/industries/window-installation/jacksonville

Last verified 2026-08-17.

What we found

• The FTC alleged that since at least mid-2014 HomeAdvisor made false, misleading or unsubstantiated claims about the quality and source of the leads it sold to service providers, including leads that did not match a pro's services or area and leads from people who had said they were not ready to hire. The FTC described an annual membership of $287.99 plus a fee per lead. The final order (April 2023) required up to $7.2 million; the FTC sent 110,372 refund checks to service providers in November 2023.

Why it matters

Government action, and the most quotable material on wasted lead-marketplace spend. These are allegations resolved by consent order, not findings of fact, and the site phrases them that way. The exact figures were confirmed through the FTC's own releases; a human should re-open the four FTC pages before any of this is put in quotation marks on a page.

WilDi Maps compared

Nothing to allege: WilDi sells no leads. The advertiser sees each delivery, whether it was claimed, and where.

Used on

/compare/lead-marketplace-platforms/industries/electrical/industries/garage-door/industries/handyman/industries/hvac/industries/junk-removal/industries/lawn-care/industries/painters/industries/pest-control/industries/plumbing/industries/pressure-washing/industries/roofing/industries/tree-services

Last verified 2026-08-17.

What we found

• AdQuick's 2026 Jacksonville outdoor advertising guide (read live 2026-08-17): blended Jacksonville traditional-billboard CPM $5 to $12 (AdQuick's own comparison puts Tampa at $6 to $14, Orlando $7 to $15, Miami $10 to $22); static bulletins (14 x 48) $1,800 to $6,500 per 4-week flight; static posters $800 to $2,200; junior posters and bus shelters from about $450; premium I-95, I-295 and JAX airport placements can exceed $15,000 per month; production (vinyl, printing, install) adds $400 to $1,400 per static unit. Impressions are Geopath-reported.
• An earlier read of this listing (2026-08-15) showed about $4.50 to $5 CPM and $1,500 to $4,500 per unit; marketplace listings move, so every figure carries its read date.

Why it matters

A marketplace that lists real inventory and asking prices from billboard owners, so its ranges reflect what is actually for sale in the market. No Jacksonville operator (Lamar, Clear Channel, Outfront) publishes a rate card; everything is quote-only, so this listing is the only public Jacksonville dollar figure and we label it secondary. The primary national CPM range is the Solomon Partners / OAAA comparison (see that entry). Impressions follow the Geopath convention (all traffic past the board, including passengers), which is why the site treats the impression count as a ceiling, not a count of buyers.

WilDi Maps compared

A billboard impression is a car passing a board. A WilDi delivery is one opted-in phone in a chosen area, and the business pays only when the person claims. The site does not claim WilDi is cheaper per impression; it says the two units are different things.

Used on

/calculators/billboard-cost-vs-cpvd/compare/billboard-advertising/industries/auto-repair/industries/electrical/industries/garage-door/industries/hvac/industries/lawn-care/industries/pest-control/industries/plumbing/industries/pressure-washing/industries/roofing/industries/siding-contractors/industries/tree-services/industries/veterinarians/learn/why-billboards-bad-investment-2026

Last verified 2026-08-17.

What we found

• AdQuick's 2026 Jacksonville DOOH guide, marketplace rates labelled Q2 2026 (read live 2026-08-17): freeway digital bulletins on I-95, I-10 and I-295 $5 to $12 CPM (share of voice $3,000 to $12,000 per unit per month); JTB, SR-9B and US-1 digital $5 to $11; downtown and Southbank premium LEDs $12 to $22; JAX airport screens $15 to $28; EverBank Stadium event-adjacent $10 to $20; St. Johns Town Center retail $9 to $18; place-based $6 to $14; programmatic open exchange $4 to $11 (open exchange clears $3 to $6). Practical programmatic minimum about $1,500 to $2,000 per campaign.
• A digital board rotates advertisers, typically 8 seconds of exposure every 64 to 80 seconds; FDOT requires minimum 8-second static frames on interstate-facing units.

Why it matters

Same marketplace, digital inventory. Digital boards rotate, so a buyer's exposure is a fraction of the board's traffic.

WilDi Maps compared

No rotation and no sharing: the delivery goes to that driver's inbox and stays there for a second look.

Used on

/compare/billboard-advertising/compare/digital-out-of-home/industries/appliance-repair/jacksonville/industries/auto-repair/jacksonville/industries/carpet-cleaning/jacksonville/industries/chimney-sweeps/jacksonville/industries/chiropractors/jacksonville/industries/cleaning-commercial/jacksonville/industries/cleaning-residential/jacksonville/industries/concrete/jacksonville/industries/deck-builders/jacksonville/industries/dentists/jacksonville/industries/electrical/jacksonville/industries/fence-installers/jacksonville/industries/flooring-contractors/jacksonville/industries/foundation-repair/jacksonville/industries/garage-door/industries/garage-door/jacksonville/industries/gutter-cleaning/jacksonville/industries/handyman/jacksonville/industries/hvac/jacksonville/industries/junk-removal/jacksonville/industries/lawn-care/industries/lawn-care/jacksonville/industries/mold-remediation/jacksonville/industries/moving/jacksonville/industries/painters/jacksonville/industries/pest-control/jacksonville/industries/plumbing/jacksonville/industries/pool-services/jacksonville/industries/pressure-washing/industries/pressure-washing/jacksonville/industries/restaurants/jacksonville/industries/roofing/jacksonville/industries/septic/jacksonville/industries/siding-contractors/jacksonville/industries/solar-installers/jacksonville/industries/tree-services/industries/tree-services/jacksonville/industries/urgent-care/jacksonville/industries/veterinarians/jacksonville/industries/water-damage-restoration/jacksonville/industries/window-installation/industries/window-installation/jacksonville/learn/best-advertising-for-local-service-business-2026/learn/why-billboards-bad-investment-2026

Last verified 2026-08-17.

What we found

• CPM ranges: OOH bulletins $3 to $10; posters $3 to $13; transit shelters $2 to $8; digital place-based $7 to $16; radio $4 to $8; digital display $5 to $6; social media $2 to $8; digital video $11 to $13; cable primetime $21 to $23; broadcast primetime $45 to $49; podcasts $18 to $25; streaming $23 to $34; magazines $13 to $14; newspapers $40 to $54.

Why it matters

The primary cross-channel CPM comparison, with OOH figures drawn from executed contracts rather than asking prices. Note what it does not support: social and digital display CPMs are as low as or lower than billboards, so the site never claims billboards are the cheapest channel per impression, and never claims WilDi is cheapest per impression either. A CPM buys exposures; WilDi sells verified deliveries.

WilDi Maps compared

Not comparable per thousand: WilDi has no impression unit. The honest comparison is what one dollar buys and what you can prove happened to it.

Used on

/calculators/billboard-cost-vs-cpvd/compare/billboard-advertising/compare/digital-out-of-home/compare/radio-advertising/compare/vehicle-wraps/industries/appliance-repair/jacksonville/industries/auto-repair/industries/auto-repair/jacksonville/industries/carpet-cleaning/jacksonville/industries/chimney-sweeps/jacksonville/industries/chiropractors/jacksonville/industries/cleaning-commercial/jacksonville/industries/cleaning-residential/jacksonville/industries/concrete/jacksonville/industries/deck-builders/jacksonville/industries/dentists/jacksonville/industries/electrical/industries/electrical/jacksonville/industries/fence-installers/jacksonville/industries/flooring-contractors/jacksonville/industries/foundation-repair/jacksonville/industries/garage-door/industries/garage-door/jacksonville/industries/gutter-cleaning/jacksonville/industries/handyman/jacksonville/industries/hvac/industries/hvac/jacksonville/industries/junk-removal/jacksonville/industries/lawn-care/industries/lawn-care/jacksonville/industries/mold-remediation/jacksonville/industries/moving/jacksonville/industries/painters/industries/painters/jacksonville/industries/pest-control/industries/pest-control/jacksonville/industries/plumbing/industries/plumbing/jacksonville/industries/pool-services/jacksonville/industries/pressure-washing/industries/pressure-washing/jacksonville/industries/restaurants/jacksonville/industries/roofing/industries/roofing/jacksonville/industries/septic/jacksonville/industries/siding-contractors/industries/siding-contractors/jacksonville/industries/solar-installers/jacksonville/industries/tree-services/industries/tree-services/jacksonville/industries/urgent-care/jacksonville/industries/veterinarians/industries/veterinarians/jacksonville/industries/water-damage-restoration/jacksonville/industries/window-installation/industries/window-installation/jacksonville/learn/best-advertising-for-local-service-business-2026/learn/geofence-billboard-retargeting-accuracy/learn/what-is-hyperlocal-advertising/learn/why-billboards-bad-investment-2026

Last verified 2026-08-17.

What we found

• US OOH revenue $9.46 billion in 2025, up 3.6% year over year; digital OOH 36.3% of the total.

Why it matters

The industry body's own revenue release. Context for how big the billboard channel is.

WilDi Maps compared

Context only.

Used on

/compare/billboard-advertising/compare/digital-out-of-home/learn/why-billboards-bad-investment-2026

Last verified 2026-08-17.

What we found

• Operator-stated Jacksonville reach: 124 million impressions per week, 87% of adults 18+ reached weekly, 600+ displays, 1.5 million+ adults 18+. No rate card is published; pricing is quote-only.

Why it matters

The operator's own market claim (Geopath-basis impressions, so gross exposures). Used for scale, never for price.

WilDi Maps compared

Reach here means passing a board. WilDi reach is a count of opted-in phones actually in the area you chose, which is smaller and provable.

Used on

/compare/billboard-advertising/compare/digital-out-of-home

Last verified 2026-08-17.

What we found

• Digital billboard plays from $0.01 per roughly 8-second play, no minimum spend; price varies by board and demand.

Why it matters

The one billboard price that is platform-published rather than quoted. It is a price per play on a rotating board, not per person.

WilDi Maps compared

A play is a few seconds on a shared board seen by whoever is passing; a delivery is one offer to one opted-in phone, paid on claim.

Used on

/compare/billboard-advertising/compare/digital-out-of-home

Last verified 2026-08-17.

What we found

• 'Based on a cross-section of the 67 most popular boards, the average cost of a billboard in Jacksonville is $3,993.00 per 4-week period. This results in a cost per thousand impressions (CPM) of $3.30.' The page regenerates; an earlier snapshot read 66 boards, $3,988.42, $3.32.

Why it matters

A second marketplace read on Jacksonville pricing, useful as a cross-check on AdQuick. Both are asking prices, not audited rates.

WilDi Maps compared

A $3.30 CPM buys modeled exposures. Never compare it to WilDi's price per delivery as if the units were the same; the site does not.

Used on

/sources

Last verified 2026-08-17.

What we found

• Duval County 2025 AADT, station-attributed and route-verified against FDOT's RCI Interstates layer on 2026-08-17: I-95 station 725511 (roadway 72020000) 184,500, the county's busiest monitored segment; I-95 station 722353 (roadway 72280000) 173,000; I-295 station 720894 (roadway 72001000) 153,000; I-295 station 720730 (roadway 72002000) 148,500; I-10 station 722219 (roadway 72270000) 141,000.
• Not verified and therefore not published: AADT for Butler Blvd (SR-202), San Jose Blvd (SR-13) and Blanding Blvd (SR-21). FDOT's open layers carry no roadway-to-street-name crosswalk for non-interstate state roads; those need a hand check in Florida Traffic Online.

Why it matters

The state's official traffic counts, station-attributed and published annually. Replaced the third-party traffic blogs the pages once cited. An earlier cut of this page mislabelled two I-95 stations as I-295 and Butler Blvd; corrected 2026-08-17 by querying FDOT's own feature service. AADT counts vehicles, both directions, all purposes, and a commuter is counted twice a day; it is a measure of road volume, not of buyers.

WilDi Maps compared

WilDi's tunnel product prices a one-mile stretch of road; these counts tell a business how much traffic that stretch carries so it can judge the fit. Delivery is to opted-in drivers only, so a delivery count will always be a small fraction of AADT.

Used on

/sources

Last verified 2026-08-17.

What we found

• Median year housing structures were built in Duval County: 1990.

Why it matters

Government survey data. Used to explain the age of the housing stock that drives HVAC, roofing, plumbing and electrical replacement demand.

WilDi Maps compared

Context only; WilDi has no comparable figure.

Used on

/industries/appliance-repair/jacksonville/industries/auto-repair/jacksonville/industries/carpet-cleaning/jacksonville/industries/chimney-sweeps/jacksonville/industries/chiropractors/jacksonville/industries/cleaning-commercial/jacksonville/industries/cleaning-residential/jacksonville/industries/concrete/jacksonville/industries/deck-builders/jacksonville/industries/dentists/jacksonville/industries/fence-installers/jacksonville/industries/flooring-contractors/jacksonville/industries/foundation-repair/jacksonville/industries/garage-door/jacksonville/industries/gutter-cleaning/jacksonville/industries/handyman/jacksonville/industries/junk-removal/jacksonville/industries/lawn-care/jacksonville/industries/mold-remediation/jacksonville/industries/moving/jacksonville/industries/painters/jacksonville/industries/pool-services/jacksonville/industries/pressure-washing/jacksonville/industries/restaurants/jacksonville/industries/septic/jacksonville/industries/siding-contractors/jacksonville/industries/solar-installers/jacksonville/industries/tree-services/jacksonville/industries/urgent-care/jacksonville/industries/veterinarians/jacksonville/industries/water-damage-restoration/jacksonville/industries/window-installation/jacksonville

Last verified 2026-08-15.

What we found

• Population 1,055,159; households 434,899; mean travel time to work 25.7 minutes; median household income $73,708.

Why it matters

Government survey data through a public presentation layer. Sizes the market a Jacksonville business is talking to.

WilDi Maps compared

Context only.

Used on

/sources

Last verified 2026-08-17.

What we found

• US local advertising $184.5 billion in 2026 (up 8.1%), $176.1 billion excluding political; projected above $222 billion by 2030. BIA does not publish a per-channel split in the free release.

Why it matters

The standard local-ad-spend forecast. Context for the size of the market local businesses are buying into.

WilDi Maps compared

Context only.

Used on

/sources

Last verified 2026-08-17.

What we found

• Jacksonville temperature and precipitation normals by month. The peak-demand months on the trade pages are our reading of these normals (hot months for HVAC and pool, wet months for pressure washing and gutters, cold snaps for plumbing), and are labelled as such.

Why it matters

Government climate data. Replaced a weather aggregator the pages used to cite.

WilDi Maps compared

Context only.

Used on

/sources

Last verified 2026-08-17.

What we found

• The Atlantic hurricane season runs June 1 to November 30; peak activity is mid-August to late October. Cited on the storm-driven trade pages (roofing, siding, fencing, tree services, water damage, windows) for timing only, never for a claims count.

Why it matters

Government climatology. Insurance-claim counts that used to sit beside it came from banned sources and were removed.

WilDi Maps compared

Context only.

Used on

/sources

Last verified 2026-08-17.

What we found

• Florida pest-control operator licensing requirements and the state's guidance on seasonal pest activity.

Why it matters

The regulator for the trade. Replaced a hurricane-climatology page that had been cited for termite season.

WilDi Maps compared

Context only.

Used on

/industries/pest-control

Last verified 2026-08-15.

What we found

• Licensing requirements and the public lookup for HVAC, roofing, plumbing and electrical contractors in Florida.

Why it matters

The regulator for the licensed trades.

WilDi Maps compared

Context only.

Used on

/sources

Last verified 2026-08-15.

What we found

• HVAC full system install or replacement: national average $7,500 (typical range $5,000 to $12,500). HVAC repair or service call: average $350 (typical $130 to $2,000).
• Roof replacement: national average $9,607 (typical $5,902 to $13,374; survey base 30,000+ customers).
• Plumber service call or common repair: average $340 (typical $182 to $500); hourly $45 to $200, average $90.
• Electrical panel upgrade or replacement: average $1,346 (typical $518 to $2,192).
• Pest control standard treatment: average $171 (typical $108 to $261); one-time visit $300 to $550; monthly plans $40 to $70; quarterly $100 to $300.

Why it matters

Platform-published, with methodology stated on each guide: surveyed real customers about project costs (10,000+ to 30,000+ per guide), combined with BLS data, academic and market studies and industry interviews. These are the ticket values a lead is worth, which is what turns a cost per lead into a decision. National figures; Jacksonville tickets vary.

WilDi Maps compared

Used only to size what one job is worth against what a lead costs. WilDi does not sell leads or estimate ticket value; the calculators let the reader plug in their own.

Used on

/industries/electrical/industries/hvac/industries/pest-control/industries/roofing

Last verified 2026-08-17.

What we found

• 52% of inbound calls to home-services businesses are answered (65% of calls over 15 seconds, 73% over 30 seconds).
• 38% of answered calls qualify as leads; 45% of qualified leads book a job. Overall, roughly 17% of calls become a booked job.

Why it matters

A large, methodology-stated call-analytics dataset. It is the best public read on the funnel between a paid lead and a booked customer, and the reason the site's calculators treat close rate as an input the reader owns rather than a promise.

WilDi Maps compared

A WilDi delivery is not a phone call, so these rates do not apply to it directly. They apply to the paid-lead channels the calculators compare against, and they are why a $128 search lead does not equal a $128 customer.

Used on

/calculators/roi-local-advertising/learn/how-to-measure-roi-on-local-advertising

Last verified 2026-08-17.

What we found

• Call booking rates by trade: plumbing 43%, electrical 41%, HVAC 38%. By company size: 5-technician shops 24%, 25+ technicians 59%.

Why it matters

Platform data from a large sample, but from June 2022, so the site labels it as dated wherever it appears and uses it only for the by-trade spread, not as a current level.

WilDi Maps compared

Same as Invoca: context for the paid-lead channels, not for WilDi delivery.

Used on

/sources

Last verified 2026-08-17.

What we found

• The state's business register. Used as the market-size pointer for trades Florida does not license separately (cleaning, handyman, junk removal, lawn care, painting, flooring, garage doors, tree services and similar), so no headcount is published on those pages.

Why it matters

The only authoritative list of companies for unlicensed trades. We point at it rather than quote a directory count.

WilDi Maps compared

Context only.

Used on

/sources

Last verified 2026-08-17.

What we found

• DBPR licensee search (contractors, pool and spa, solar): https://www.myfloridalicense.com/wl11.asp. DBPR mold-related services licensing: https://www2.myfloridalicense.com/mold-related-services/. Florida Board of Veterinary Medicine: https://www2.myfloridalicense.com/veterinary-medicine/board-information/.
• Department of Health practitioner license verification (dentists, chiropractors): https://mqa-internet.doh.state.fl.us/MQASearchServices/HealthCareProviders.
• Department of Environmental Protection onsite sewage program (septic): https://floridadep.gov/water/onsite-sewage; hurricane debris cleanup information (junk removal): https://floridadep.gov/comm/comm/content/florida-hurricane-debris-cleanup-information.
• FDACS pest control: https://www.fdacs.gov/Business-Services/Pest-Control; intrastate mover registration: https://www.fdacs.gov/Business-Services/Moving-Companies; motor vehicle repair registration: https://www.fdacs.gov/Business-Services/Motor-Vehicle-Repair.

Why it matters

The regulators for each trade. Cited for who is licensed and by whom, and as the place to count active licensees; never for a cost figure.

WilDi Maps compared

Context only.

Used on

/sources

Last verified 2026-08-17.

What we found

• FEMA mold brochure: mold can begin growing within 24 to 48 hours of water intrusion (mold remediation, water damage).
• CDC FluView weekly surveillance: https://www.cdc.gov/fluview/index.html (urgent care seasonality).
• EPA Renovation, Repair and Painting rule for pre-1978 housing, named in prose on painting and flooring pages.

Why it matters

Federal agencies, cited for the fact stated and nothing more.

WilDi Maps compared

Context only.

Used on

/sources

Last verified 2026-08-17.

What we found

• The trade association's center-count program, cited qualitatively for the growth of the category; no number is quoted.

Why it matters

Industry body. Referenced, not quoted.

WilDi Maps compared

Context only.

Used on

/sources

Last verified 2026-08-17.

What we found

• Cost per verified delivery from $0.25 (background), set by account tier; tunnels and zones priced for hyper-local delivery. Deposits from $50. Drivers earn 50% of what the advertiser pays.

Why it matters

Our own published rate card. The single source of truth in code is lib/delivery-rates.ts; every calculator on the site reads from it rather than hardcoding a rate.

WilDi Maps compared

This is the WilDi side of every comparison on the site.

Used on

/calculators/billboard-cost-vs-cpvd/compare/billboard-advertising/compare/digital-out-of-home/compare/direct-mail-eddm/compare/door-hangers/compare/nextdoor-ads/compare/radio-advertising/industries/auto-repair/industries/dentists/industries/electrical/industries/garage-door/industries/handyman/industries/hvac/industries/junk-removal/industries/lawn-care/industries/painters/industries/pest-control/industries/plumbing/industries/pressure-washing/industries/roofing/industries/siding-contractors/industries/tree-services/industries/veterinarians/industries/window-installation

Last verified 2026-08-17.