The number of vehicles passing a given roadway segment per day, averaged across the year. Published by state DOTs (FDOT in Florida) annually each April. Used to size billboard reach and CPVD corridor opportunity. Note: AADT counts vehicles, not unique drivers — a commuter passes the same segment twice daily, so AADT overstates unique reach.
The discipline of structuring web content so AI answer engines (Perplexity, ChatGPT, Claude, Google AI Overviews) can lift it verbatim when answering user queries. Distinct from SEO: AEO favors short, definitional answers up top (the Quick Answer block), heavy schema markup (FAQPage, DefinedTerm, Article), and citation-friendly sourcing. AI engines reward fairness, balance, and machine-readable structure.
WilDi Maps' city-wide rotation tier. Each claim is fixed at $0.20 per GPS-verified delivery to a real driver phone. Best for brand awareness and broad specials where presence beats geographic precision. The only one of WilDi's three tiers that prices flat — tunnels and zones price higher for hyper-local precision.
In programmatic advertising, the real-time stream of bid requests sent from publisher inventory through SSPs (supply-side platforms) to DSPs (demand-side platforms), where advertisers bid on each impression in milliseconds. The bid stream's location data is the basis of geofence retargeting — and the source of much of its accuracy degradation.
Total marketing spend divided by new customers acquired in the same period. The denominator should be customers, not leads — many operators mistakenly compute CPL and call it CAC. CAC is a lagging KPI; pair with LTV for the LTV:CAC ratio. Healthy local-services LTV:CAC is 3:1 or better.
Pricing model where the advertiser pays only when a defined conversion event happens (form fill, sign-up, sale). Lowest fraud exposure of the auction-based pricing models because the conversion is the unit. Trade-off: attribution decay and lower scale — most platforms still bill CPM under the hood and use CPA as a proxy.
Pricing model where the advertiser pays each time a user clicks an ad. Standard on Google Search Ads, Meta Ads, and most paid social. Mostly sidesteps impression fraud but inherits click fraud (8.5–14.8% of search clicks across multiple 2025 IVT studies). Auction-priced — competitive keywords inflate as more advertisers enter.
Total ad spend divided by qualified leads generated. Distinct from CAC because not every lead becomes a customer. Industry CPL benchmarks vary by vertical and channel: HVAC Google LSA $45–$300 in Florida (TheMediaCaptain), roofing $50–$256 (SearchLight Q1 2026), residential cleaning ~$47 (LocaliQ).
Pricing model where the advertiser pays per thousand estimated impressions. Standard on display, video, programmatic OOH, billboards. Most exposed to bot fraud (21%/33%/19% IVT rates for web/mobile/CTV per Pixalate Q3 2025) and viewability fallout — you pay for impressions whether they reached a human or not.
Verified delivery to a real phone — fixed unit rate, no auction.
WilDi Maps' tiered ad pricing model. Background tier prices at $0.20 fixed per GPS-verified delivery to a real driver phone moving through a leased corridor. Tunnels (1-mile road strips) and zones (1-square-mile areas) deliver hyper-local just-in-time messages and price higher for that precision. Replaces auction-based CPM, CPC, CPA pricing — no exchange rake, no Middleman Tax, no bot exposure.
Digital outdoor advertising — LED billboards, digital street furniture, taxi-toppers, place-based displays. Programmatic-buy variants (pDOOH) operate through DSPs like Vistar Media, Adomni, Hivestack. Average pDOOH CPM ~$7.62 (MarketingCharts H2 2024). DOOH still bills on impressions; mobile-retargeting attribution suffers from the same accuracy issues as static billboards.
Software advertisers use to buy programmatic ad inventory. Examples: The Trade Desk, Google DV360, Yahoo DSP, Amazon DSP. Takes a percentage of each impression's spend (typically 15-20% disclosed; some bundle data and fees opaquely). Together with SSPs, accounts for ~29% of supply-chain take per ANA/PwC 2023.
USPS direct-mail product letting advertisers target whole carrier routes without an address list. Postage starts at $0.215/piece (USPS Retail rate) plus $0.04-$0.20 printing = $0.30-$0.50 landed. Industry response rates 0.5-2% saturation, 4-9% targeted (ANA/DMA Response Rate Report).
A virtual perimeter around a real-world location. When a mobile device enters the perimeter, it can trigger an ad delivery, push notification, or analytics event. Geofence accuracy depends on the device's location-resolution method — GPS (3–10m clear sky, 7–13m urban canyons per peer-reviewed PLOS One iPhone study), Wi-Fi (~5–10m), or cellular triangulation (hundreds of meters).
Lower-tier IVT classification under MRC standards: traffic from data-center IPs, declared bots, scrapers, and other non-human sources detectable through routine filters. Up 86% YoY in H2 2024 per DoubleVerify 2025 Global Insights. Most ad platforms claim to filter GIVT pre-billing; the claim varies in practice.
Ad targeting at a precision smaller than ZIP code or DMA — neighborhood, corridor, parcel, or radius of a few hundred meters. Techniques include geofencing, Wi-Fi triangulation, beacon, plat-line addressable. WilDi tunnels (1-mile road strips) and zones (1-square-mile areas) are textbook hyperlocal; background (city-wide rotation) is local but not hyperlocal.
Industry term for ad impressions delivered to non-human or fraudulent sources. MRC classifies IVT in two tiers: GIVT (general — data-center bots, scrapers) and SIVT (sophisticated — bots that mimic human signals, hijacked devices, ad stuffing). Pixalate Q3 2025 benchmarks: 21% web, 33% mobile-app, 19% CTV.
Google's pay-per-lead product for service businesses, distinct from Google Search Ads. Features the Google Guaranteed badge above standard search results, charges per qualified lead ($45–$300 for HVAC in Florida; ~$47 across home services per LocaliQ 2025). Eligibility requires background checks, license verification, and insurance — credentials Google verifies before allowing the badge.
Total revenue (or margin) a customer generates across their entire relationship with the business. For local services, LTV depends on average ticket × repeat-rate × retention window. Most home-services operators model LTV across a 24-month window with 30-50% repeat rate. Healthy LTV:CAC for service businesses is 3:1 or better — below 2:1 means you're losing money on acquisition.
Per-device identifier (Apple's IDFA, Google's GAID/AAID) used by ad platforms to attribute conversions across apps and sessions. Apple's App Tracking Transparency (ATT, iOS 14.5+, 2021) crashed iOS opt-in rates to 14-35% — meaning most iPhones now serve as untracked impressions. Match rates of 60-80% are typical post-ATT; the unmatched 20-40% can't be retargeted.
WilDi Maps' term for the ~30% of every ad dollar absorbed by exchanges, DSPs, SSPs, and resellers between an advertiser's budget and a real human seeing the ad. Documented by the ANA Programmatic Media Supply Chain Transparency Study (PwC 2023, ~$0.36 of every dollar reaches working media) and the ISBA Programmatic Supply Chain Study (PwC 2020, ~15% "unknown delta" unattributable).
Trade association for the OOH advertising industry. Publishes industry stats including OOH spend, growth, and impression methodologies. Member networks include Clear Channel Outdoor, Lamar Advertising, Outfront Media. Geopath (formerly Traffic Audit Bureau) publishes the OOH measurement system used to estimate billboard impressions.
Advertising placed in the physical world outside the home — billboards, transit, street furniture, place-based displays, vehicle wraps. Includes static OOH (printed bulletins) and DOOH (digital). 2025 US OOH market ~$9.46B per OAAA; DOOH share growing year over year.
A 50-80 word definitional paragraph at the top of every WilDi landing page, written so AI answer engines can lift it verbatim. The Quick Answer is the AEO money block — it's what Perplexity, ChatGPT, Claude, and Google AI Overviews quote when answering the page's primary query. Authoring rule: dictionary-clean, load-bearing, no marketing fluff.
Higher-tier IVT classification under MRC standards: bots and fraud schemes that mimic human cursor movement, click patterns, viewability, and conversion behavior. SIVT is the harder fraud tier to detect — defended against with vendors like DoubleVerify, IAS, and Human Security. Most reported fraud trend movements are SIVT-side.
Software publishers use to sell ad inventory through programmatic auctions. Examples: Magnite, PubMatic, OpenX, Google Ad Manager. Takes 14-22% of impression spend (varies by SSP and contract). Together with DSPs, accounts for ~29% of supply-chain take per ANA/PwC 2023.
WilDi Maps' 1-mile road-strip lease. Operator stakes claim to a one-mile stretch of roadway and delivers just-in-time messages to drivers passing through (e.g., "Fit Meals on the right, 10% off for WilDi customers"). Hyper-local premium pricing — slightly more than $0.20 per claim. Best for emergency services, on-route specials, and corridor-driven verticals.
An ad delivery confirmed by GPS at the recipient device, not inferred from a bid-stream proximity guess. WilDi Maps' core differentiator: every CPVD claim is logged with a device-side GPS fix proving the device was inside the leased corridor at the moment of delivery. Replaces impression-based pricing where the ad is billed regardless of who saw it.
MRC standard for whether a digital ad was actually seen — defined as 50% of pixels in view for at least 1 continuous second (display) or 2 seconds (video). Industry-aggregate non-viewable + non-measurable share: ~24.5% (ANA/PwC 2023). Viewability is what you pay for under CPM but don't always get.
WilDi Maps' 1-square-mile area lease. Same just-in-time delivery concept as tunnels but area-based instead of road-strip-based. Useful for catchments not aligned to a single corridor (residential clusters, retail districts, neighborhood targeting). Hyper-local premium pricing — slightly more than $0.20 per claim. Best for area-driven verticals (lawn care, pest control, pool services).
The product
WilDi Maps is not a single flat-rate product. You pick the tier that matches how local you need to be. All three are GPS-verified per claim — no auction, no exchange rake, no Middleman Tax.
1-mile road strip
Premium
Hyper-local, just-in-time
Lease a one-mile stretch. When a driver enters the strip, they get a just-in-time message — perfect for emergency services, on-route specials, and anything where being right there now beats brand awareness later.
Best for
1-square-mile area
Premium
Hyper-local, area-based
Lease a one-square-mile block — not tied to a single road. Catches the residential cluster, retail district, or industrial park where your work actually lives. Same just-in-time delivery as tunnels; different geometry.
Best for
City-wide rotation
$0.20
per claim, fixed
City-wide brand presence on rotation. Highest reach for the budget — best when familiarity beats precision. The $0.20 fixed rate is the only flat-rate tier WilDi sells.
Best for
What the driver gets when an ad is claimed
If the driver wants to act on the ad, the app navigates them straight to the advertiser's location.
Click-through to any URL — ordering page, brand site, blog post, lead form.
Open a specific page inside the WilDi app — promo details, daily specials, claim instructions.
See the full pricing breakdown on the pricing page.
About this glossary
Maintained by Timm Ross, founder of WilDi Maps. Definitions are cross-checked against IAB, MRC, ANA, OAAA, and peer-reviewed sources where applicable. Missing a term? Tell us.
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