Advertiser Content Standards & Restrictions Policy

1. Purpose of This Policy

This Advertiser Content Standards & Restrictions Policy ("Policy") defines the categories of advertising content that are allowed, restricted, or prohibited on the WilDi Maps platform. All advertisers must comply with this Policy as a condition of using WilDi Maps services.

This document is designed to:

• Protect drivers and the general public from harmful or misleading advertising,
• Ensure legal compliance across federal, state, and local regulations,
• Maintain advertiser fairness and platform integrity,
• Align with WilDi's privacy, data, and brand-safety commitments.

This Policy applies to all ad creatives, messaging, campaigns, landing pages, and associated calls to action.

2. Absolute Prohibitions (Not Allowed Under Any Circumstances)

The following content categories are strictly prohibited. Campaigns containing or referencing them will be rejected or terminated immediately.

2.1 Political Content

• Political campaigns, candidates, PACs, Super PACs
• Issue advocacy or ballot measures
• Political persuasion, fundraising, or mobilization
• "Get out the vote" or civic engagement messaging

2.2 Adult & Sexual Content

• Pornography or explicit nudity
• Escort or adult services
• Sexual enhancements, fetish content, or intimate products
• Dating apps targeting sexual activity

2.3 Illegal Drugs & Controlled Substances

• Cannabis, marijuana, or THC products (regardless of state legality)
• CBD above federally allowed THC thresholds
• Illegal narcotics

2.4 Weapons & Dangerous Items

• Firearms, ammunition, or explosives
• 3D-printed weapons or ghost gun components
• Firearm accessories that enhance lethality
• Knives marketed as combat or defense weapons

2.5 Hate, Violence, or Discrimination

• Hate speech or extremist ideology
• Content targeting protected classes
• Threats of violence or intimidation

2.6 Counterfeit, Fraudulent, or Illegal Goods

• Counterfeit designer products
• Infringing merchandise or logos
• Misleading or fraudulent offers
• Pyramid schemes, MLMs, or income scams

2.7 Unsafe or Harmful Claims

• Unsubstantiated medical or health claims
• "Miracle cures" or weight loss pills
• Deceptive before-and-after visuals

3. Restricted Categories (Allowed With Conditions)

These categories may be permitted only under strict review and may require documentation, proof of licensing, or additional disclaimers.

3.1 Alcohol

• Must not target minors
• Must comply with local distribution laws
• Must include responsible drinking messaging when applicable

3.2 Tobacco Alternatives (Nicotine-Free Only)

• Zero-nicotine products only
• No references to vaping, smoking cessation, or nicotine substitution

3.3 Health & Wellness

• Must avoid misleading claims
• Must not suggest diagnoses, cures, or guaranteed outcomes
• Supplements must comply with FTC guidance

3.4 Regulated Financial Services

• Banks, lenders, or fintech platforms may require licensing proof
• Must avoid predatory or deceptive terms

3.5 Events & Entertainment

• Age-restricted events must disclose age requirements
• Must avoid excessive gore, horror, or violence

4. Creative Format Requirements

4.1 General Standards

All creatives must be:

• Truthful, accurate, and non-deceptive
• Free of flashing or rapidly strobing visual elements
• Legible and appropriate for public viewing
• Safe for all ages unless clearly age-targeted and approved

4.2 Technical Requirements

Creatives must:

• Meet WilDi Maps file specs
• Avoid excessive text density
• Be formatted for mobile visibility
• Include required disclosures

5. Landing Page Requirements

Advertisers must ensure that any linked landing page:

• Matches the claims made in the creative
• Does not contain pop-ups that block content
• Does not contain malware, tracking abuse, or misleading practices
• Loads reasonably fast on mobile devices

6. Compliance Responsibilities

Advertisers are solely responsible for:

• The legality and compliance of their content
• Maintaining any required licenses or certifications
• Validating the accuracy of claims

WilDi does not provide legal review or certification of advertiser creatives.

7. Enforcement & Penalties

WilDi may take any of the following actions for violations:

• Reject campaign before launch
• Pause or remove active campaigns
• Require creative revisions
• Limit or restrict account features
• Terminate advertiser account

Severe or repeated violations may result in permanent removal from the platform.

8. Reporting & Appeals

Advertisers may contact legal@wildimaps.com to:

• Request clarification regarding this Policy
• Appeal a campaign rejection or suspension

All appeal decisions are final.

9. Policy Updates

WilDi may update this Policy at any time. Continued use of advertiser services constitutes acceptance of any changes.