Calculators
Free Local Advertising Calculators
Per-trade budget calculators and channel-comparison tools. Plug in your real numbers — monthly customer goal, target CAC, close rate — and see what each channel actually costs. No email required.
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HVAC Advertising Budget Calculator
Required ad budget for HVAC operators given customer goals and close rate, with CPVD comparison at the same spend.
Open calculatorPlumbing Advertising Budget Calculator
Required ad budget for plumbers — high emergency-call close rates (60–70%) — with side-by-side CPVD spend output.
Open calculatorRoofing Advertising Budget Calculator
Required ad budget for roofers given your customer goal, target CAC, and close rate, with WilDi Maps CPVD comparison.
Open calculatorElectrical Contractor Advertising Budget Calculator
Required budget for electricians. Electrical has the lowest LSA CPLs in home services ($30–$95) — see what CPVD costs at the same spend.
Open calculatorPest Control Advertising Budget Calculator
Required budget for pest control. Best LTV:CAC in home services thanks to recurring contracts — see CPVD output at the same spend.
Open calculatorLawn Care Advertising Budget Calculator
Required ad budget for lawn-care operators. Compares your required spend to WilDi Maps' background-tier CPVD output.
Open calculatorBillboard Cost vs. CPVD Calculator
Plug in a billboard's monthly cost and AADT — get the cost-per-verified-delivery equivalent and how many verified WilDi deliveries the same budget would buy.
Open calculatorLocal Advertising ROI Calculator
Generic ROI calculator for any local-service operator. Customer goal, CAC, LTV, close rate — outputs payback, ROAS, and CPVD comparison.
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