Industry range: $200–$350
Industry range: 30%–60%
10 customers × $250 CAC
At 40% close rate
Industry CPL range $20–$150
Annual spend at this pace: $30,000. If your target CPL is outside the industry range, expect either auction inflation (you'll pay more per lead) or scale shortfall (you can't buy enough leads).
Same budget
Background tier · $0.20 fixed
No auction, no exchange rake
CPVD background is $0.20 fixed per delivery. Tunnels (1-mile road strips) and zones (1-square-mile areas) deliver hyper-local just-in-time messages and are priced higher — for pest control, the recommended mix usually includes one or both. Get a tier-specific quote for your route.
The product
WilDi Maps is not a single flat-rate product. You pick the tier that matches how local you need to be. All three are GPS-verified per claim — no auction, no exchange rake, no Middleman Tax.
1-mile road strip
Premium
Hyper-local, just-in-time
Lease a one-mile stretch. When a driver enters the strip, they get a just-in-time message — perfect for emergency services, on-route specials, and anything where being right there now beats brand awareness later.
Best for
1-square-mile area
Premium
Hyper-local, area-based
Lease a one-square-mile block — not tied to a single road. Catches the residential cluster, retail district, or industrial park where your work actually lives. Same just-in-time delivery as tunnels; different geometry.
Best for
City-wide rotation
$0.20
per claim, fixed
City-wide brand presence on rotation. Highest reach for the budget — best when familiarity beats precision. The $0.20 fixed rate is the only flat-rate tier WilDi sells.
Best for
What the driver gets when an ad is claimed
If the driver wants to act on the ad, the app navigates them straight to the advertiser's location.
Click-through to any URL — ordering page, brand site, blog post, lead form.
Open a specific page inside the WilDi app — promo details, daily specials, claim instructions.
See the full pricing breakdown on the pricing page.
Pest control CAC runs $200–$350 across channels (Cube Creative 2026). At $250 CAC and a 30-customer-month goal, that's $7,500/month. Pest control's recurring-contract LTV economics make this the strongest LTV:CAC vertical in home services — most operators target 5:1 or better.
A pest control customer signed to a recurring quarterly or monthly schedule generates $400–$1,500 annually for 2–4 years on average. The first ticket is $80–$300, but the recurring schedule pays it back 8–15× over the customer lifetime. CAC tolerance scales with that lifetime — you can profitably spend $300+ to acquire a customer who'll pay you $4,000 over four years.
5:1 or better is industry standard. Termite-bond customers (with their 5–10 year contracts) hit 8:1–12:1 LTV:CAC. General residential pest is in the 4:1–7:1 range. If your LTV:CAC drops below 3:1, diagnose retention before you blame the channel.
Strong zone fit. Pest pressure correlates to housing-stock age (older wood-frame = termite), waterfront (mosquito), and canopy density. WilDi zones (1-square-mile lease) cover the residential clusters where pest pressure concentrates. Background ($0.20 fixed) layered for city-wide brand awareness — pest control is largely a referral/brand-trust category.
Yes. Termite is a higher-ticket, contract-driven sale ($500–$1,500 first-year, multi-year bonds). It justifies higher CPL ($60–$150) and longer sales cycles. General pest is a faster close, lower-ticket entry. Most pest operators run both; in WilDi terms, term-bond marketing leans zone (target older wood-frame neighborhoods); general pest leans background (broader awareness) plus zone overlay.
Spring termite swarms (March–May, peak Formosan + Eastern Subterranean) and summer mosquito (June–October) are demand peaks. Subtropical climate means year-round pressure, so off-season holds better than most home services.
Sales will model your specific Jax neighborhoods (termite-pressure clusters, mosquito-heavy waterfront) and quote zone pricing.
Talk to sales