Industry range: $200–$300
Industry range: 25%–50%
10 customers × $250 CAC
At 35% close rate
Industry CPL range $20–$120
Annual spend at this pace: $30,000. If your target CPL is outside the industry range, expect either auction inflation (you'll pay more per lead) or scale shortfall (you can't buy enough leads).
Same budget
Background tier · $0.20 fixed
No auction, no exchange rake
CPVD background is $0.20 fixed per delivery. Tunnels (1-mile road strips) and zones (1-square-mile areas) deliver hyper-local just-in-time messages and are priced higher — for lawn care, the recommended mix usually includes one or both. Get a tier-specific quote for your route.
CAC range from Evergrow Marketing 2025 Landscaping Google Ads Benchmarks; CPL range from Service Direct — landscaping & lawn care leads.
Get a lawn care corridor planThe product
WilDi Maps is not a single flat-rate product. You pick the tier that matches how local you need to be. All three are GPS-verified per claim — no auction, no exchange rake, no Middleman Tax.
1-mile road strip
Premium
Hyper-local, just-in-time
Lease a one-mile stretch. When a driver enters the strip, they get a just-in-time message — perfect for emergency services, on-route specials, and anything where being right there now beats brand awareness later.
Best for
1-square-mile area
Premium
Hyper-local, area-based
Lease a one-square-mile block — not tied to a single road. Catches the residential cluster, retail district, or industrial park where your work actually lives. Same just-in-time delivery as tunnels; different geometry.
Best for
City-wide rotation
$0.20
per claim, fixed
City-wide brand presence on rotation. Highest reach for the budget — best when familiarity beats precision. The $0.20 fixed rate is the only flat-rate tier WilDi sells.
Best for
What the driver gets when an ad is claimed
If the driver wants to act on the ad, the app navigates them straight to the advertiser's location.
Click-through to any URL — ordering page, brand site, blog post, lead form.
Open a specific page inside the WilDi app — promo details, daily specials, claim instructions.
See the full pricing breakdown on the pricing page.
Lawn care CAC runs $200–$300 across channels (Evergrow Marketing 2025). At $250 CAC and a 20-customer-month goal, that's $5,000/month. Lawn care has lower close rates than emergency services (25–50%) but recurring revenue economics — a single new customer signed to a recurring schedule pays back acquisition fast.
Lawn care is a high-volume, low-ticket recurring service. Google LSA charges $20–$55 per landscaping lead because the close-rate-to-quote step is faster (people who search 'lawn care near me' have a smaller decision than 'AC replacement near me'). The trade-off: lower CAC tolerance — you can't profitably overspend per customer because each one's first ticket is small.
Lawn care has strong retention (70–85% recurring contracts hold for 1+ years), so LTV:CAC targets are higher than one-shot services — 5:1 or better. A $250 CAC against an $1,800 annual recurring revenue at 50% gross margin gives you a 3.6:1 LTV:CAC at year one alone, before retention compounds.
Lawn care is a strong zone fit. Residential clusters share lawn maintenance schedules — once a route covers a few blocks of one neighborhood, route density compounds margin. WilDi zones (1-square-mile area lease) deliver hyper-local just-in-time messages to drivers in the cluster. Background ($0.20 fixed) for broader brand awareness. Tunnels are useful for drive-through corridors near affluent neighborhoods (Ponte Vedra entrance roads, Nocatee main corridors).
Subtropical 12-month growth season — but spring (March–May) and fall (September–November) are peak fertilization and overseeding windows, plus pest pressure. Spring is the strongest acquisition window because homeowners are kicking off the season and shopping providers. Off-season (June peak heat, December dormancy) sees less acquisition demand but recurring contracts hold through it.
Recurring contracts. The CAC math doesn't pencil for one-time mowing customers — your CPL is the same whether you sign a recurring or a one-time, but the LTV is 8–12× higher on the recurring. Use one-time mowing inquiries as a wedge to upsell into a recurring schedule on the first call.
Sales will model your specific Jax neighborhood mix and quote zone pricing on the residential clusters where lawn care actually sells.
Talk to sales