Lead generation. Not ad placement.
Phase 1 · Jacksonville Pilot
Your offer on
a real driver's phone.
WilDi reaches drivers before they pass your door — a fixed price per verified delivery, sent ahead so the offer lands the moment it matters. No bots. No auctions. No middleman skimming 30% off the top.
100% verified human deliveryTier-based $1 deliveryNo auction. No middleman.
From $0.25
Per verified delivery
0%
Bot exposure
100%
Real human phones
1 metro
Jacksonville · live
The category
Local ads are still broken.
Most ad platforms route your budget through an auction, a programmatic exchange, and a handful of resellers before your message ever reaches a person. Roughly 30¢ of every dollar is gone before that — skimmed by middlemen.
What's left fights for impressions that often aren't even human. Of the impressions that are, almost half are never seen.
WilDi removes every layer between your budget and a real customer driving past your door.
The platform
One mesh. Three ways to reach a driver.
Pick the surface that fits your business. Every delivery is a real human, on a real phone, on a real street — a real customer in motion past your door.
01 · Tunnel
Own a corridor.
The 1–2 mile stretch of road past your shop.
Every driver who travels that stretch during your window receives a verified delivery on their phone.
“Turn right at the light — 2-for-1 Monsters at Acme Gas Station on the right.”
Best for · Local single-unit · drive-by traffic
02 · Zone
Own a neighborhood.
A 2–3 sq mile pocket of streets and side roads.
Claim a larger area — anyone driving through it during your window is yours, on every corridor and cross-street.
“Ten homes for sale within two miles — listings by Samantha Pierce. Tap to see.”
Best for · Real estate · multi-location · regional brands
03 · Background
Own the city. Indefinitely.
Every active driver phone in your markets — no time caps, no corridor limits.
Run city-wide messaging across the entire mesh. Every active driver in your markets gets it, wherever they're driving. The next customer is always one delivery away.
“Install [YourApp] — your offers, your loyalty points, your customer data. One tap.”
Best for · National brands · apps · launches
Live in Jacksonville
Find your block. Before a competitor does.
This is your competitive map. Every hexagon is a slice of street you can claim today. Green = available — pick up the corridor past your shop or the neighborhood you serve. Red = another local operator already running deliveries there (watch them pulse when a real driver crosses). Amber = premium exclusives. The flowing dots are real driver traffic on the mesh right now.
◈ JAX-01 · Jacksonville Mesh · Live30.3322° N · 81.6557° W
AVAILABLE
AvailableActive operatorPremium · exclusiveBackground meshLoading mesh…
Waste audit
Calculate your Middleman Tax.
Also known as ad-platform fees. Pick your vertical, set your monthly spend, and see where every dollar actually ends up.
From $50 depositPay per verified delivery, no auction
$/ mo
Applied rate: ~30% wasteANA/PwC · 2023
// Through ad middlemen · annual
Annual spend
What you put in
$30,000
Middleman Tax
Lost to intermediaries
− $9,000
Reaches real humans
What's left after the tax
$21,000
// On WilDi · same budget
Annual spend
Same budget, same ambition
$30,000
Middleman Tax
Fixed delivery · no auction
$0
Verified deliveries
100% of your budget
150,000
$9,000 stops flowing to middlemen. 150,000 WilDi verified deliveries instead.
Claim priority accessSources: ANA Programmatic Media Supply Chain Transparency Study (PwC, 2023) and ISBA Programmatic Supply Chain Study (PwC, 2020). Per-vertical rates combine WordStream CPC benchmarks with DoubleVerify invalid-traffic data.
Why now
The numbers everyone in your ad agency already knows.
~30%
of programmatic spend is absorbed by ad-tech intermediaries.
→ on WilDi
0% absorbed. Every dollar deploys.
Source · ANA / Deloitte
~44%
of display impressions go unviewed.
→ on WilDi
100% delivered to a real phone.
Source · MRC
~56%
of served impressions are human (the rest are bots).
→ on WilDi
100% human. No bots, ever.
Source · DoubleVerify
~40%
markup added by programmatic auctions on bid price.
→ on WilDi
0% markup. Fixed per-delivery rate.
Source · ISBA
$120B+
projected lost to ad fraud globally in 2024.
→ on WilDi
$0 to fraud. Verified on arrival.
Source · Statista
+24%
YoY rise in average local CPC on major ad middlemen.
→ on WilDi
Rate-card locked. Zero auction volatility.
Source · WordStream
Built for
Who the mesh is for.
If any of these sounds like your spend, the Middleman Tax is eating real margin out of your P&L right now.
Local · single unit
Independent restaurant
Light up the drive-home corridor. The ping hits a real phone in a real car.
See the playbook →
Local · high CPC
Franchised auto dealer
Pay a fixed rate per real person driving past the showroom. CPC north of $8 is over.
See the playbook →
Multi-location
Regional chain
One fixed per-delivery rate across every metro — monthly planning that actually works.
See the playbook →
Online · small budget
Etsy online shop
$200/mo budget · every delivery carries a live link to your shop. No bot inflation.
See the playbook →
Global · one message
App-based service
One Background message reaches every phone in your markets. Your app. Your metrics.
See the playbook →
Property · listings
Commercial real estate
Paint the corridor past your building. Turn high-intent drivers into walk-throughs.
See the playbook →
Legal · personal injury
Personal injury law
42% waste on legal keywords. Reach the corridor near the accident, not the auction.
See the playbook →
Insurance · auto & life
Auto & life insurance
Targets the commute, not the cookie. Real drivers, real households, real LTV.
See the playbook →
Mortgage · lending
Mortgage lender
Move past Zillow's audience tax. Direct delivery to drivers in target neighborhoods.
See the playbook →
Local services
HVAC contractor
Heat wave hits. Run a Background. Every phone in town gets your number that hour.
See the playbook →
Local services
Plumbing services
Older multi-family neighborhoods. Freeze warnings. The mesh reaches every renter.
See the playbook →
Healthcare · wellness
Healthcare clinic
Patients in a 5-mile zone, served on commute corridors. HIPAA-clean, no profiles.
See the playbook →
Healthcare · dental
Dental practice
New-patient acquisition for under $30 each. Drive-by reminders during open-house weeks.
See the playbook →
Financial services · B2C
Financial advisor
Affluent corridors. Quarterly review prompts. Pay for the conversation, not the click.
See the playbook →
Gaming · app installs
Mobile game launch
40% bot rate on UA channels. Real drivers, real installs. Verified on arrival.
See the playbook →
B2B SaaS
B2B SaaS startup
Founders driving to events. Run a corridor on the conference exit. Real seats, real demos.
See the playbook →
Travel · hospitality
Hotel chain
Inbound traveler corridor on the way from the airport. Direct-book CTA, no OTA tax.
See the playbook →
E-commerce · retail
E-commerce retailer
City-wide Background during sale windows. Tap-to-shop, no auction surge, no bots.
See the playbook →
Protocol
Watch the 42-second walkthrough.
How a single dollar becomes a verified delivery — end-to-end on a real driver's phone.
Stop paying the tax.
Own the corridor.
Priority Access is open to the Jacksonville pilot cohort. Fixed rate. No auction. No bidding. No middleman.
Phase 1 · Jacksonville Recovery Zone · Background brands may run now during rollout.