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WilDi Maps
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Now live in Jacksonville

Your offer, on the phone of
someone driving past your door.

You pay only when a member taps to claim your offer. Real local people opt in to get offers in our app while they are out on the road, and they earn a share when they claim yours. One fixed price per verified delivery, from $0.25. No auction and no middleman.

Tunnel = a 1-mile stretch of road you own. Zone = a neighborhood-sized area of about 0.28 square miles that you own. Background = the whole member network, no geography limit. Full glossary

Start advertising →See how it works
$0.50 → $0.25
Per verified background delivery, Starter to Enterprise · corridors and zones by tier
Per delivery
not per click
1 metro
Jacksonville · live
How WilDi works

Choose where. Send an offer. Watch them walk in.

The whole thing, start to finish. No auction, no guesswork.

  1. 1
    Choose an area

    Pick a road, a neighborhood, or your whole city on the map. That's where your offer goes.

  2. 2
    Create an offer

    Write a short message and set your budget. No pixels, no audiences to build, no dashboard to learn.

  3. 3
    Reach verified people

    It lands in our app on the phones of real people driving through your area. Every claim is checked against the phone that received it.

  4. 4
    See every result, including arrivals

    Watch what was delivered, what you paid, and when someone who saw your ad walks in your door. You're billed only when someone claims your offer.

Why we built WilDi

Businesses deserve a simple, honest way to reach real people. We built WilDi because one did not exist.

Mike and Timm built WilDi because they were frustrated. Advertising on the major platforms had become a job of its own. A simple local campaign meant complicated dashboards, pixels and tags, audiences, bids, shifting costs, questionable traffic, and sometimes hiring someone just to keep it all running.

Even after doing everything right, it was hard to know whether the money produced an ad anyone could have seen, let alone any return at all.

They believed businesses deserved something better: a direct, transparent, affordable way to reach real people in the places that matter. So they built WilDi.

Choose an areaCreate your messageSet your budgetSee every delivery
Field proof

Week one: real people walked in.

During an April 2026 pilot with a sports bar in Jacksonville, locals out on the road got the WilDi ping, drove to a place they had never been to, and posted about it to their own followers, unprompted. No auction, no bots: just real people walking through a real door.

Jacksonville, Florida · WilDi pilot, April 2026. The host business is not named here. Quotes are transcribed exactly as the people who showed up wrote them on their own social channels.

@WilDi Maps with another great suggestion 🔥
Posted from the parking lot, on arrival
#WildiMaps with another great find!
Posted from the bar, after walking in

Nobody was asked to post, and nobody was paid to. That is the whole reason this section exists.

Arrival tracking

Your ad went out.
Did anyone show up? Now you know.

Every other channel stops at the click. WilDi completes the chain: when someone who saw your offer arrives at your door, you see it on your dashboard, live, the moment they walk in.

Every arrival, pinned inside your visit area illustrative
Visits by time of day6anoon6p
When people actually stop by illustrative
Visits by day of weekSMTWTFS
Which days bring them in illustrative

Counted the moment they arrive

WilDi watches a small area around your business and your ad destinations, about 500 feet, sized to the building. When an opted-in person's phone enters it, the visit appears on your dashboard in realtime.

Drive-bys don't count as visits

Someone who only drove past is shown as its own separate number, never folded into your visit count. The headline number is people who actually stopped.

“Saw your ad first”

When a visitor received one of your ads in the 7 days before arriving, the visit is badged as ad-attributed. Delivery to arrival, measured end to end.

Arrivals, never identities

Visitors appear as Arrival 1, Arrival 2. Counts, not people. Nothing links two arrivals to one individual, by design, and identity is never shared.

The platform

One local network. Three ways to reach people on the road.

Pick your piece of the map. Decide when and where to reach the people driving through it, then send them straight to your door. Every delivery goes to a real person's phone on a real street, and you pay only for the ones they tap to claim.

See how delivery is verified →
01 · Tunnel

Run a stretch of road.

The 1-mile stretch of road leading up to your shop, in front of a competitor, or on a route that feeds traffic your way. Wherever the traffic is.

Your offer is delivered to people in our app who travel that stretch, day or night, and you pay only when one of them taps to claim it. Corridors are shared: other advertisers can run the same road.

A WilDi tunnel ad delivered on the phone of someone traveling a road corridor
Actual delivery on a real person's phone
“Turn right at the light. 2-for-1 Monsters at Acme Gas Station on the right.”
Best for · Local single-unit · drive-by traffic
02 · Zone

Own a neighborhood.

A neighborhood-sized area of about 0.28 square miles (one map hexagon): the streets and side roads around a district you want to own.

A zone is exclusive: one advertiser per hexagon. Your offer reaches people in our app anywhere inside it, on every corridor and cross-street, around the clock.

A WilDi zone ad delivered on the phone of someone inside a neighborhood
Actual delivery on a real person's phone
“Ten homes for sale within two miles. Listings by Samantha Pierce. Tap to see.”
Best for · Real estate · multi-location · regional brands
03 · Background

Reach the whole network.

Everyone on the WilDi network. No time caps, no corridor limits.

Every phone on the WilDi network (live in Jacksonville today, more metros as we open them), or target one area, your city or your side of town, and delivery stops the moment someone leaves it.

A WilDi background ad delivered on a real person's phone
Actual delivery on a real person's phone
“Install [YourApp]: your offers, your loyalty points, your customer data. One tap.”
Best for · National brands · apps · launches
Waste audit

On the big ad platforms, less than half your dollar even becomes a qualified impression.

That is not WilDi, and we don't like that. It is not our estimate either. The advertising industry audits itself every quarter, matching impression-level logs between the platforms that buy and the platforms that sell. The newest read (Q2 2026): 45.1 cents of the dollar became an impression that clears the industry's own quality bar (measurable, viewable, not fraud, not a made-for-advertising site). Whether a person then looked at it is a separate question the benchmark does not answer. Set your monthly budget and see the same arithmetic applied to it.

Source: ANA Programmatic Transparency Benchmark, Q2 2026, all environments, as reported by Fiducia. Method and every figure on /sources.

Starts at a $50 deposit, pay per verified delivery. No auction.

$/ mo
Where it goes, line by line (Q3 2025)The ANA last itemized each line for web and mobile in Q3 2025, when 53% was lost. The Q2 2026 headline above leaves 54.9% lost; it is not itemized line by line.
Middleman fees 27%
SSP fees13%
DSP data fees4%
DSP transaction fees6%
Other DSP costs4%
Junk and unseen 26%
Non-measurable impressions15%
Non-viewable impressions10%
Made-for-advertising sites0.5%
Invalid traffic (bots)0.3%
// Through ad platforms · annual
Annual spend
What you put in
$30,000
Middleman fees
SSP and DSP cuts, taken before a single ad runs
− $8,160
Junk and unseen
MFA sites, unmeasurable and non-viewable placements, bots
− $8,310
Becomes a qualified impression
45.1% of what you put in. Seen by a person? The benchmark does not say.
$13,530
// On WilDi · same budget
Annual spend
Same budget, same ambition
$30,000
Fee drain
Fixed delivery · no auction
$0
Verified deliveries
100% of your budget · Pro rate, $0.32 each
93,750
$16,470 stops disappearing into fees, junk inventory and impressions nobody saw. 93,750 WilDi verified deliveries instead.
Start a Maps campaign
Source: ANA Programmatic Transparency Benchmark, Q2 2026 (Association of National Advertisers with TAG TrustNet and Fiducia; Q2 figures as reported by Fiducia), all environments: transaction costs 27.2%, and 45.1% of spend became a benchmark-qualified impression. Medians across the large national advertisers in the benchmark. The ANA splits participants at the median of that figure; the lower-performing half sits at 31.1% (Q2 2026), which is where a business without a supply-path team realistically lands. Older quarters: Q3 2025 web and mobile, 47.1%, Q4 2025 lower half 38%.
How the map works

Corridors are shared. Zones are yours alone.

An illustration of how the map works, not live inventory: you see real availability when you pick your area after signing up. Every hexagon is a neighborhood you can claim. Green = available: pick up the tunnel past your shop or the neighborhood you serve. Red = claimed: once a zone is yours, no competitor runs deliveries in it. Amber = premium exclusives. Blue road stretches = corridors: shared roads more than one business can run. People in our app who pass through receive your offer, and you pay only when one of them taps to claim it.

◈ JAX-01 · Jacksonville Local NetworkIllustrative · 30.3322° N · 81.6557° W
DOWNTOWNSPRINGFIELDSAN MARCOBEACHESRIVERSIDE
AVAILABLE
Available to claim
AvailableActive operatorPremium · exclusiveLocal networkCorridor · sharedLoading map…
Pick your area Pick your streets on the real map after you sign up.
How verification works

How we know it is a real person.

Here is the mechanism, step by step. Every part of it is something a skeptical buyer can check in their own report.

01

A real person, not a cookie

Every delivery lands in the WilDi app on an actual person's phone, someone who downloaded it and opted in. There is no browser cookie, no ad exchange, and no anonymous impression to fake.

02

GPS + motion confirm a real trip

The app reads the phone's own GPS and motion sensors to confirm the device is a real person moving through real streets near your business. Not an IP guess, not a server in a data center.

03

No auction in the path

Programmatic ads pass through a bidding stream of exchanges and resellers. WilDi has no auction and no middleman: your offer goes straight from our servers to a phone in our app.

04

You only pay for a confirmed delivery

We charge only when the ad reaches a verified device and the person holding it taps to acknowledge it, never per click or per impression. A delivery is never an invisible impression, and flagged emulators, multi-account abuse, and bot behavior never reach your bill.

05

Members are paid to claim. Here is why that is still a clean signal.

A member earns a share of the rate when they tap Claim, and we say so plainly. The claim only counts if the phone received that offer inside the area you chose, with its own GPS and motion showing a real trip. One claim per delivery; duplicates, our own staff and test traffic, flagged emulators and multi-account abuse are excluded and never billed. A member cannot claim an offer they were never sent, and a claim is a person confirming they saw your offer, not a purchase. Your report shows the evidence behind every claim.

The claim screen

A real person taps to claim. No tap, no charge.

This is what someone sees when your offer reaches their phone. They open it and tap to claim. The delivery only counts, and you only pay, once a real person acknowledges it on a real device.

Built for

Built for local Jacksonville businesses.

If you spend on Google, Nextdoor, or billboards to reach people near your door, you are paying for clicks and impressions that never become customers. These four feel it most.

Local · restaurant

Independent restaurant

Light up the drive-home commute. Your offer hits a real phone in a real car near your door, right when people are deciding where to eat.

See the playbook →
Local services · HVAC

HVAC contractor

Heat wave hits and the phone starts ringing. Put your number on phones across town that same hour. No auction, no waiting.

See the playbook →
Local · high CPC

Auto repair shop

A Google search click for auto repair runs about $4.35 and a lead about $30 (WordStream 2026 medians). Pay one fixed rate per verified delivery to a real person passing your shop instead.

See the playbook →
Healthcare · dental

Dental practice

A dental search lead runs about $73 (WordStream 2026 median). Reach families driving past your office during open-house weeks: real people, no profiles, from $0.25 per verified delivery.

See the playbook →
Browse all industries →
See it work

Watch the 30-second walkthrough.

How a single dollar becomes a verified delivery, end to end on a real person's phone.

Watch: why we own the whole delivery chain →

FAQ

Questions, answered straight.

How much does it cost to start advertising on WilDi Maps?

The Starter tier opens with a $50 deposit, and that deposit becomes your ad budget. Background deliveries on Starter run $0.50 per verified delivery, so the first deposit buys 100 GPS-verified deliveries to the phones of real local people out on the road. There is no auction and no platform fee stacked on top.

What exactly counts as a verified delivery?

Your offer reaches the phone of one real person who was physically inside your chosen geography at that moment (GPS on the device itself confirms the location), and that person taps to confirm they saw it. The tap is what makes it a verified delivery, and it is the only thing you are billed for. An offer that reaches a phone but is never confirmed is like an impression: it is never billed. Bots, background tabs, and off-screen impressions cannot generate one.

What is the difference between background, zone, and tunnel ads?

Background has no area limit by default, so it can deliver anywhere member coverage is active, or you limit it to one area you choose (your city, your side of town) so budget is never spent outside it. Coverage is built one place at a time and we will tell you where and when it exists. A zone is a neighborhood-sized area you hold exclusively: while it is yours, no competitor can run there. A tunnel is a one-mile stretch of road you can place anywhere, and it follows the road's contours, ideal for the approach to your shop or a route your customers already drive.

What are the WilDi Maps plan tiers?

Four public tiers: Starter ($50 minimum deposit, background only), Local ($250, up to 2 tunnels and 1 zone), Pro ($1,000, up to 8 tunnels and 5 zones), and Enterprise ($3,000, up to 25 tunnels and 15 zones). Background rates per verified delivery step down by tier, from $0.50 on Starter to $0.25 on Enterprise. An Agency tier is available through sales.

Who sees my ad?

Real local people who opted in to get offers in our app while they are out driving. Not bots, not a gig fleet. Location is reported by the phone itself, and each person earns a share of every offer they claim. There is no ad exchange in the loop, and a claim only counts from a phone that received your offer inside the area you chose.

Where is WilDi Maps available?

The pilot market is Jacksonville, Florida, live now. New metros open as our opted-in local audience grows there. If you want your market next, talk to sales.

What happens when someone taps my ad?

They are routed wherever you choose: turn-by-turn directions to your door, your website, or your app page. Every claim is logged with time and location, so you can attribute real walk-ins instead of guessing from impression counts.

Is there a contract or long-term commitment?

No long-term contract. You can pause campaigns or stop refilling at any time, and your remaining balance keeps working until it is spent.

Stop paying for impressions.
Start paying for arrivals.

Signup is open. Jacksonville businesses can launch today. Fixed rate. No auction. No bidding. No middleman.

Create the account, add a card, and your first deposit starts at $50 (from $0.50 per verified delivery, $0.25 at scale). No contract, no minimum term. Full tier table on pricing.
Phase 1 · Jacksonville · Tunnels, zones, and background ads are all live now.