Skip to main content
WilDi MapsWilDi Maps

Privacy Policy

Last Updated: November 2025

1. Introduction

WilDi Maps, Inc. ("WilDi Maps", "we", "us", "our") operates a two-sided mobile advertising platform. Drivers use the WilDi Maps mobile app to receive geo-triggered advertising events and earn passive income. Advertisers use our business portal to configure campaigns, view analytics, and manage billing.

This Privacy Policy explains how we collect, use, retain, and protect information from (a) drivers and (b) advertisers who use our services.

2. Definitions

  • Personal Information – Information that identifies or can reasonably be linked to an individual.
  • Driver Data – Location, device, and event-level data collected from the driver app strictly for delivering and verifying campaigns.
  • Advertiser Data – Account, billing, usage, and campaign configuration data submitted through the advertiser portal.
  • Non-Personal Information – Aggregated, de-identified, or anonymized data not capable of identifying an individual.
  • Controller – WilDi Maps acts as the controller of personal information collected from both drivers and advertisers.
  • Processor – Third-party services that process data on our behalf (e.g., hosting, payments, analytics).

3. Information We Collect

3.1 Driver Information

Information provided directly:

  • Name (optional)
  • Email
  • Phone number (for authentication)

Payment Information (Drivers)

WilDi Maps does not collect or store bank account numbers, card numbers, or other sensitive payout credentials. All payout-related financial data is collected and processed directly by Stripe. WilDi only receives non-sensitive payout metadata (such as payout status and timestamps).

Information collected automatically:

  • Device identifiers
  • OS version and app version
  • IP address
  • Diagnostic logs
  • Precise location data, only while the app is active or in the required background state for CPVD verification
  • Motion/route information used exclusively to:
    • Detect tunnel/zone entry and exit
    • Verify ad delivery events
    • Prevent fraud and falsified movement

WilDi Maps does not collect contacts, photos, messages, or unrelated device data.

3.2 Advertiser Information

  • Name, business name, and contact details
  • Email and account credentials
  • Campaign configuration (zones, tunnels, messaging)
  • Uploaded ad content

CRM Enrichment Data (Advertisers)

WilDi Maps may enhance advertiser account records using information that is publicly available (such as business websites, social media pages, public business listings, or government-registered business data). This enrichment is used solely for:

  • Verifying business legitimacy
  • Improving advertiser qualification and fraud prevention
  • Enhancing sales and onboarding efficiency

We do not purchase third-party marketing lists, and we do not combine advertiser data with non-public third-party datasets.

Billing Information (Advertisers)

WilDi Maps does not collect or store full credit card numbers, bank account details, or other sensitive billing credentials. All billing information is transmitted directly to Stripe and processed under Stripe's own Privacy Policy. WilDi only receives limited non-sensitive billing metadata (such as subscription status and payment success/failure notifications).

  • Usage logs and dashboard interactions

3.3 Automatically Collected Technical Data (All Users)

  • Browser type (for portal users)
  • IP address and region
  • Session logs
  • Cookies and analytics data

4. Legal Basis for Processing (EEA, UK, etc.)

  • Contract: Required to provide app functionality and advertiser services.
  • Legitimate Interests: Security, fraud prevention, service improvement, analytics.
  • Consent: For marketing communications and any optional features requiring opt-in.
  • Legal Obligations: Tax requirements, accounting, compliance.

5. How We Use Your Information

5.1 Driver Data is used to:

  • Deliver geo-triggered campaigns
  • Verify CPVD (Cost Per Verified Delivery) events
  • Calculate earnings and route-based payouts
  • Detect falsified or simulated movement
  • Prevent bot activity, spoofing, or mapping exploits
  • Improve driver experience and app performance

5.2 Advertiser Data is used to:

  • Provide access to the advertiser portal
  • Process payments and manage subscriptions via Stripe
  • Configure, optimize, and deliver campaigns
  • Provide analytics dashboards
  • Communicate account notices and service updates

5.3 Aggregated Analytics

We generate aggregated, anonymized insights such as:

  • Total verified deliveries
  • Zone/tunnel performance summaries
  • Attribution events (e.g., a driver later visiting a business)

Advertisers never receive:

  • Individual driver identity
  • Individual location trails
  • Per-driver attribution data

All analytics provided to advertisers are strictly aggregated.

6. Location Data (Driver-Specific)

WilDi Maps only collects location data necessary for:

  • Identifying tunnel/zone entry and exit
  • Validating ad delivery events
  • Protecting against fraud
  • Generating aggregated campaign metrics

We do not:

  • Provide advertisers with user-level GPS tracks
  • Sell or broker personal location data
  • Use driver movement for third-party advertising networks

7. Cookies and Tracking

Used on the advertiser portal and marketing site:

  • Essential Cookies: Authentication, session persistence
  • Analytics Cookies: Traffic patterns, performance metrics
  • Advertising Cookies: Used only on public marketing pages if enabled

Drivers do not receive third-party tracking for advertising purposes.

8. Third-Party Service Providers

We share certain data with trusted vendors strictly as needed:

  • Stripe – billing and payment processing
  • Cloud hosting providers – secure data storage
  • Analytics tools – product usage insights
  • Security services – fraud detection and monitoring

All providers operate under contractual confidentiality and data protection requirements.

9. Information Sharing

We do not sell personal information.

We may share limited data with:

  • Service Providers (listed above)
  • Legal authorities, when required
  • Successors in a merger or acquisition, under equal or greater privacy commitments

Aggregated data may be shared without restriction.

10. Data Retention

  • Driver earnings & event logs: retained as long as required for accounting and fraud prevention (typically 24–36 months)
  • Advertiser account & billing records: account life + 7 years
  • Campaign analytics: 24 months by default
  • Support communications: 3 years

De-identified datasets may be retained indefinitely.

11. Data Security

  • Encryption of data in transit and at rest
  • Strict access controls
  • Fraud monitoring (bot/spoof detection)
  • Routine security reviews and penetration testing
  • SOC 2 compliance program underway

Users are responsible for protecting their login credentials.

12. International Data Transfers

Data may be processed in the United States and other regions where service providers operate. We use recognized safeguards, including Standard Contractual Clauses.

13. Your Rights

Depending on your jurisdiction, you may have rights to:

  • Access your data
  • Correct inaccurate data
  • Request deletion
  • Restrict or object to processing
  • Download a machine-readable copy (portability)
  • Withdraw consent

California residents have additional CCPA rights.

14. Exercising Your Rights

Contact: privacy@wildimaps.com

We may request identity verification.

Response standard: within 30 days unless extension allowed by law.

15. Children's Privacy

Not intended for individuals under 18.

We do not knowingly collect children's data.

If you believe a minor has provided information to WilDi Maps, contact us immediately at privacy@wildimaps.com, and we will delete the data.

16. Policy Updates

Material changes will be announced via email or prominent notice. The "Last Updated" date reflects the current revision.

17. Contact Us

WilDi Maps, Inc.
Jacksonville, Florida, USA
privacy@wildimaps.com