A media line that
defends itself.
Every delivery goes to a real phone in a real car, GPS-verified, at one published price. No auction to explain, no impressions to apologize for.
Three things, plainly stated.
Published rate card
One fixed price per verified delivery, locked at insertion-order sign. No auction, no spread. Your client sees the same number you see.
Log-level data
One row per verified delivery: pseudonymous recipient key, hour-truncated timestamp, coarse geography, inventory type, validation status, billable amount, attributed visit and clicks. CSV on request with every report; API access on request for larger flights. Nothing about the reporting is a black box.
No supply path
WilDi is the publisher, the network, and the verification layer. No DSP, no SSP, no exchange taking a cut in between.
What each number means, and what it doesn't.
Six terms carry every agency report we issue. Each one is tagged with its class, and each one states its own limit, so nothing in the report has to be walked back in a client meeting.
- Verified DeliveryObserved
- One campaign delivery that passed every eligibility, validation, duplicate and geofence-containment rule and was then claimed by the recipient. It is deduplicated and written once to an append-only log; corrections are new rows, never edits.Does not prove attention. It is not an impression, and “rendered” means the device asserted it displayed the notification — not that anyone looked at it.
- Unique RecipientsObserved
- The pseudonymous recipients who received at least one Verified Delivery in the reporting window. The key is salted per campaign, so the same person carries a different key in another advertiser’s report.Does not prove an identity, a household or a re-targetable audience. The key cannot be reversed and cannot be joined across advertisers.
- Delivered FrequencyCalculated
- Verified Deliveries divided by Unique Recipients for the window. Always published with its distribution — median, p75, p90, p95, max, and a 1 / 2 / 3 / 4–5 / 6–10 / 11+ table.Does not prove even delivery. An average hides heavy delivery to a few recipients, which is why we never report the average on its own.
- Verified VisitAttributed
- A recipient who received a Verified Delivery for the campaign later enters the advertiser’s location hex and satisfies the dwell rule, inside a 72-hour attribution window: the device received a Verified Delivery from the advertiser within the previous 72 hours (3 days), and a claimed ad counts ahead of one that was only delivered. Dwell that ends because tracking stopped is reported as a lower bound, not a stay.Does not prove the ad caused the visit. It proves the visit followed the delivery inside a stated window — a different, smaller claim.
- Return VisitsAttributed
- Further stops in the reporting window by the same Unique Visitors (recipients with at least one attributed stop) that fall outside a 72-hour window, so they are not themselves attributed. Reported on their own line as retention and never added to Attributed Visits. Visits per Visitor is Attributed Visits plus Return Visits, divided by Unique Visitors.Does not prove loyalty or a second decision caused by the ad. It proves the same recipient came back inside the reporting window.
- Attribution vs causationStated on every report
- Attributed outcomes are associations inside a declared window. Incrementality — the outcome that would not have happened without the advertising — is a causal claim that needs a separately designed study.Does not prove incrementality, and no WilDi Maps report today claims it. We will say that in front of your client rather than let them assume it.
The ceiling is a mechanism, not a promise. NTE is enforced at delivery time: once the authorized ceiling is reserved, further deliveries to this account are refused. Billing never exceeds the ceiling; unused authorization expires and is never owed.
Live figures are preliminary. Claims can land days after a delivery, so a flight is not closed until final reconciliation, which completes within 5 business days after the flight ends. The invoice is generated only from that frozen final report and itemizes each inventory type separately. Invalid and duplicate deliveries are never billed. Material underdelivery is raised with you during the flight, not discovered in the final report.
Read the full methodology — wdm-agency-v3 · How delivery works while driving
Respectful to the people behind the wheel.
WilDi only works because the people in our app want it there. So the whole experience is built to stay out of the way.
WilDi lives on a person's own phone. They install it to earn on the roads they already drive. It's opt-in, delivery is paced so no one is flooded, and they can pause or leave anytime.
Your offer appears as a small banner, gently, right at the geo area you picked. Never a takeover. It then waits in their inbox for a second look whenever they're ready.
Nothing happens hands-free. To claim an offer a person taps through the inbox, something they do parked or stopped, not at the wheel.
Bring clients on. We'll structure the partnership.
WilDi runs a partner program for agencies that bring clients onto the network. Terms are structured per agency — get in touch and we'll walk through the details.
Bring us into
your next pitch.
Rate card by email in one business day, and a real person on the other end of it.