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Industries · 37 trade guides

Find the true cost of advertising in your industry.

Per-trade benchmarks for pricing, customer acquisition cost, close rates, and seasonal demand. Each guide shows what the same ad budget actually produces on WilDi vs. the channels your competitors are paying for.

Currently featuring verified data from our Jacksonville pilot zone Benchmarks and CAC ranges apply nationally.

Benchmarks above apply nationally. City-specific data lands as we roll out each market.

Home Exterior & Curb Appeal

8 trades

Critical Home Systems

5 trades

Home Repair & Build

8 trades

Outdoor & Property

6 trades

Cleaning

3 trades

Health & Specialty

6 trades

Other

1 trade

National industry guides

Benchmarks that apply anywhere in the US: what a lead costs in the trade, what the ad platforms charge, and what the same budget buys on verified delivery.

Don't see your trade? Tell us. We ship new industry guides every two weeks.