Tunnel = a 1-mile stretch of road you own. Zone = a neighborhood-sized area of about 0.28 square miles that you own. Background = the whole member network, no geography limit. Full glossary
Veteran-owned. Jacksonville-based. Fixed rate per verified delivery. No auction, no Middleman Tax.
Jacksonville moving market data
Customer acquisition cost
Derived: LocalIQ CPL benchmark ÷ 25–50% close-rate assumptionCost per lead (FL)
LocalIQ Home Services benchmarks, cross-vertical range (moving not separately published), Apr 2024–Mar 2025Highest service-call window
WilDi Maps editorial judgment; no published seasonality benchmark meets our sourcing barThe product
WilDi Maps is not a single flat-rate product. You pick the tier that matches how local you need to be. All three are GPS-verified per claim, with no auction, no exchange rake, no Middleman Tax.
1-mile road strip
Premium
Hyper-local, just-in-time
Claim a one-mile stretch. When a member enters the strip, they get a just-in-time message, perfect for emergency services, on-route specials, and anything where being right there now beats brand awareness later.
Best for
0.28-square-mile area
Premium
Hyper-local, area-based
Claim a one-square-mile block, not tied to a single road. Catches the residential cluster, retail district, or industrial park where your work actually lives. Same just-in-time delivery as tunnels; different geometry.
Best for
City-wide rotation
From $0.25
per claim, tier-based
City-wide brand presence on rotation. Highest reach for the budget; best when familiarity beats precision. Per-delivery rate drops by tier (Enterprise: $0.25 / Pro: $0.32 / Local: $0.40 / Starter: $0.50). See /pricing for the live rate card.
Best for
What the member gets when an ad is claimed
If the member wants to act on the ad, the app navigates them straight to the advertiser's location.
Click-through to any URL: ordering page, brand site, blog post, lead form.
Open a specific page inside the WilDi app: promo details, daily specials, claim instructions.
See the full pricing breakdown on the pricing page.
The honest channel breakdown, not vendor pitches. Numbers below are public benchmarks, sourced inline. Each channel has a job; the question is which one delivers the homeowner with a failing system at a price that lets you stay profitable.
| Channel | Cost range | Notes |
|---|---|---|
| Google Local Services Ads | Per valid lead, price set by Google by location, job type, lead type and bidding mode. No published price. | Google's own words: 'You're charged for each valid lead you receive'; 'Lead prices may vary depending on your location, the job type, the type of lead, or your bidding mode.' Google publishes no per-vertical or per-market lead prices, so no dollar figure appears here. Note: from August 2026 Google is migrating LSA into Performance Max with pay-per-lead goals; you still pay only for valid leads, but manual maximum cost-per-lead bidding is going away. Google Local Services Ads help (charges, credits, Performance Max migration) |
| Google Search Ads | $93.69 to $228.15 cost per lead across published home-services trades; moving not separately published | LocalIQ's per-trade benchmark (medians, 3,211 US campaigns, Apr 2024 to Mar 2025) does not include a moving row. We show the span across the trades it does publish and say so, rather than borrow a figure. National, auction-priced. LocalIQ Home Services Search Advertising Benchmarks (Apr 2024 to Mar 2025) |
| Meta (Facebook and Instagram) lead ads | $2.23 avg CPC · $41.26 cost per lead (Home and Home Improvement, leads campaigns) | Platform-benchmark from 726 US leads-objective campaigns, Apr 2024 to Jun 2025. A Meta lead is a form fill from someone scrolling, not someone physically in your area; conversion rate in the benchmark is 5.22%. WordStream Facebook Ads Benchmarks 2025 |
| Static billboards (Jacksonville) | $3 to $10 CPM nationally (executed contracts); Jacksonville blended traditional-billboard CPM $5 to $12; static bulletins $1,800 to $6,500 and posters $800 to $2,200 per 4-week flight, production $400 to $1,400 extra (AdQuick 2026 guide) | No Jacksonville operator publishes a rate card, so the local figure is a marketplace listing and labelled secondary; the national range is from executed contracts. Impressions follow Geopath's definition: gross exposures including passengers and duplicated views, not people. Solomon Partners / OAAA 2025 CPM comparison; AdQuick Jacksonville listing; Geopath glossary |
| Digital billboards (Jacksonville) | Freeway digital bulletins $5 to $12 CPM (share of voice $3,000 to $12,000 per unit per month); downtown LEDs $12 to $22, JAX airport $15 to $28, programmatic exchange $4 to $11 (AdQuick Q2 2026 marketplace rates); self-serve plays from $0.01 per ~8-second play | A digital board rotates advertisers, typically 8 seconds of exposure every 64 to 80 seconds, so your exposure is a fraction of the board's traffic. Marketplace ranges are asking prices; the per-play price is the only platform-published billboard price that exists. AdQuick Jacksonville DOOH listing; Blip pricing |
| Lead marketplaces (Angi, HomeAdvisor, Thumbtack, Networx) | Angi and Thumbtack publish no per-lead prices; Networx publishes $10 to $100+ per shared lead and $15 to $120+ exclusive (2023) | Angi's 10-K: pros pay for the match 'regardless of whether the Pro ultimately provides the requested service'. Thumbtack caps a homeowner at five pros in the first four hours, then lifts the cap. Networx sends one pay-per-lead to up to four contractors. The FTC's 2022 to 2023 action against HomeAdvisor concerned the quality and source of leads sold to pros (allegations resolved by consent order). No qualifying source publishes a per-trade lead price for Angi or Thumbtack, so none appears here. Angi FY2025 10-K; Thumbtack help center; Networx help center; FTC |
| WilDi Maps: Cost Per Verified Delivery (CPVD) | From $0.25 (background, tier-based); tunnels and zones priced for hyper-local | GPS-verified human delivery. Recommended mix for movers: zone over apartment clusters (Southside, Riverside, Atlantic Beach), tunnel on apartment-corridor arterials, background for city-wide brand recall. No auction, no bots, no shared leads, no Middleman Tax. WilDi Maps pricing |
The pricing model
Cost Per Verified Delivery (CPVD) is a pricing model where you pay a tier-based rate (from $0.25) each time your message is delivered to a real phone moving through a real street segment you own. The delivery is GPS-verified: the device was physically present in the corridor at the time of delivery. Not an impression, not a click, not a "potential reach": a delivery to a known location at a known time.
CPVD replaces auction-based CPM (cost per thousand impressions) and CPC (cost per click), the pricing models that hide 30-50% of an HVAC budget in the Middleman Tax. No exchanges, no demand-side platforms, no supply-side platforms, no resellers. One fixed rate, one verified delivery, one operator on the other end.
Read the full breakdown of where every dollar of an ad budget actually goes: What is the Middleman Tax?
Also known as ad platform fees. What is the Middleman Tax?
Same budget. Follow where the dollars actually go. Pick your vertical for a personalized waste estimate, or leave it on Average for the industry-wide baseline.
That's $30,000 per year. Here's where every dollar ends up:
What you put in
27% taken by SSPs and DSPs before an ad runs
26% on made-for-advertising sites, unmeasurable and non-viewable placements, and bots
47% of what you put in
Same budget, same ambition
Fixed verified human delivery · no auction
100% of your budget, a known quantity
$15,870 stops flowing to middlemen. 93,744 WilDi verified deliveries instead.
Priority Access to Jacksonville pilot zone and tunnel coverage. Background brands can use the Phase 1 Jacksonville rollout now as we start expanding.
Baseline Middleman Tax is anchored to the ANA Programmatic Media Supply Chain Transparency Study: Complete Report (Association of National Advertisers, December 5, 2023), which found that transaction costs, primarily DSP and SSP fees, account for 29 percent of the ad dollar, and that only 36 cents of every dollar entering a DSP effectively reaches the consumer once invalid traffic, non-viewable impressions and made-for-advertising sites are counted. Per-vertical estimates are not pure fee figures: they blend that fee skim with WordStream cost-per-click benchmarks and DoubleVerify invalid-traffic rates. Full methodology and sources →
Jacksonville's median home year built is 1990 , meaning a typical home is now 36 years old, well past original-system replacement age. The neighborhoods below combine housing-stock age, AC-strain factors, and replacement-driven demand.
Highest-density apartment corridor in Jacksonville: Tapestry Park, Deerwood, Gate Parkway clusters with continuous lease-cycle turnover. Tunnel and zone fit for move-out window targeting.
Urban-pro and student-heavy apartment density in historic walkable district. High move frequency, lease-driven not homeowner-driven. Zone-level targeting around 5 Points and King Street.
Young-professional district with mixed apartment + townhome stock and short tenure. Move volume concentrated in spring and end-of-summer lease cycles.
Vacation-rental and short-term-lease turnover plus Mayport-adjacent military housing, with recurring inbound/outbound moves outside the typical homeowner pattern.
Naval Station Mayport concentrates active-duty households in a small footprint. Permanent Change of Station (PCS) cycles drive predictable inbound and outbound household-goods volume that GSA-approved van line affiliates already chase.
Suburban inbound destination for out-of-state families, with mature stock and school-calendar move timing rather than lease-cycle timing.
For operators on shared-lead platforms
Lead-marketplace platforms commoditize the front of the funnel. Networx publishes $10 to $100+ per shared pay-per-lead and sends each one to up to four contractors; Thumbtack caps a homeowner at five pros in the first four hours, then lifts the cap; Angi and Thumbtack publish no per-lead prices at all, and Angi's 10-K confirms the pro pays for the match whether or not the job is ever performed. CPVD is a different model entirely: you own the corridor over Southside apartments or the Mayport PCS feeder, the delivery is verified to a real phone, and nothing is resold to a competitor. See how the math compares for moving operators.
See the lead-marketplace comparisonHonest take
WilDi isn't the right answer for every moving company ad budget. A few honest cases where traditional channels still pencil out:
If your shop is a booking agent for a national van line, most long-distance interstate revenue flows through the van line's centralized lead system, national brand advertising, and corporate-relocation contracts, not your local marketing. Maintain the affiliate relationship and use CPVD on the local-move and PPM-eligible volume the van line doesn't fill.
Full-service military PCS moves are booked through the Defense Personal Property System (DPS) by GSA-approved Transportation Service Providers. That pipeline is closed to most independent local movers and won the contract on capacity, claims-rate, and SCAC code, not local advertising. CPVD is a complement only on the Personally Procured Move (PPM) and off-base relocation segments.
Long-distance interstate work is heavily relationship-driven: agent-to-agent reciprocal hauls, broker partnerships, and load-board volume. CPVD doesn't replace those B2B pipelines; it sits alongside them on the consumer-direct local side of the book.
Corporate relo is an RFP-driven, account-managed sales motion through providers like Cartus, SIRVA, and Aires. Wins come from claims-rate history, COI portability, and existing van-line affiliations. Consumer-grade local advertising doesn't materially move that needle.
Two separate registrations apply. For intrastate household-goods moves (any move that starts and ends within Florida), the Florida Department of Agriculture and Consumer Services (FDACS) requires registration under the Household Moving Services Act, Chapter 507, and the assigned IM (Intrastate Mover) number must appear on advertisements, on contracts, and on the trucks themselves. For interstate moves crossing state lines, the Federal Motor Carrier Safety Administration (FMCSA) requires a USDOT Number and an MC (Motor Carrier) operating-authority number. The two are independent: interstate-only carriers still need FMCSA authority but not FDACS, and intrastate-only carriers need FDACS but not an MC number. Check the current fee and display requirements directly with FDACS and FMCSA, since both change. WilDi creative for Jacksonville movers should display the IM# on every delivery and the MC# whenever long-distance services are advertised.
Naval Station Mayport and NAS Jacksonville concentrate a large active-duty population in the metro. Permanent Change of Station (PCS) orders cycle annually, with the heaviest household-goods volume clustering in late spring and summer, overlapping the civilian peak season. Most full-service military PCS moves are booked through GSA-approved Transportation Service Providers (TSPs) operating in the Defense Personal Property System (DPS): national van line affiliates such as Mayflower, Allied, Atlas, and JK Moving. That funnel is closed to most independent local movers. The accessible volume is Personally Procured Moves (PPM, formerly DITY) and short-distance off-base relocations. Those buyers shop the way civilians do, and a zone over the Mayport corridor or a background rotation in Atlantic Beach catches them before the PCS-orders date arrives. We do not publish base headcounts here: no source that meets our sourcing bar publishes a current one.
Cost Per Verified Delivery is WilDi Maps' pricing model. You pay from $0.25 each time your message is delivered to a real phone moving through a real street segment you own on background; tunnels and zones are priced higher for hyper-local apartment-corridor and military-PCS precision. Every delivery is GPS-verified: the device was physically present in the corridor at the time of delivery. A lead marketplace sells something different: Networx publishes $10 to $100+ for a pay-per-lead that goes to up to four contractors, Thumbtack caps a homeowner at five pros in the first four hours and then lifts the cap, and Angi's own 10-K says the pro pays for the match 'regardless of whether the Pro ultimately provides the requested service'. CPVD is the inverse: you own the corridor, the delivery is exclusive to your brand, and nothing is resold. A delivery is not a lead, and the page never treats the two as the same unit.
Moving demand concentrates in the late-spring-to-summer window, when lease cycles and the school calendar line up, and auction-priced advertising follows demand: search cost per lead rises exactly when every mover is bidding. We do not publish a peak-season inflation percentage, because no source meeting our sourcing bar publishes one for this trade. What we can say plainly is structural: an auction charges more when competition rises, and a fixed rate does not. A background or zone claimed in March holds the same from-$0.25 background rate and the same hyper-local tunnel and zone rates through August. Pre-season brand-recall campaigns running April and May shift spend out of the highest-cost auction window and into permanent presence.
Moving is a one-time, planned, high-CAC purchase. The customer usually has weeks between deciding to move and booking the truck, and rarely repeats. Two channels matter most. First, in-the-moment search (Google Local Services Ads, Google Search Ads), captured during the active shopping window. Second, prior brand recall: the mover the customer already heard of, drove past on their commute, or got a referral for. We used to publish a referral-share percentage here; it traced only to an agency page and was removed. The structural point stands without it, and it is why the recommended WilDi mix for movers is heavy on background (city-wide recognition) and zone (apartment-corridor saturation in turnover-heavy zips), with tunnels reserved for high-density arterials feeding apartment clusters.
Move volume tracks four signals: apartment density (lease-cycle turnover), young-professional concentration (frequent inter-city moves), military-base proximity (PCS rotations), and inbound migration. The strongest Jacksonville zones are Southside / Town Center (32256, highest apartment density and the Gate Parkway, Tapestry Park and Deerwood clusters), Riverside / Avondale (32205, urban walkable apartment stock), San Marco (32207, young-pro mix), Atlantic Beach (32233, vacation rental plus Mayport-adjacent housing), the Mayport corridor (32228, Naval Station Mayport PCS volume), and Mandarin (32257, suburban inbound). Duval County's median home was built in 1990 (Census ACS, table B25035), so most of the metro's stock is settled owner-occupied housing and the move volume concentrates in the apartment corridors rather than across it evenly. Local moves and long-distance interstate moves are different products: concentrate background on city-wide brand for both, and tilt zones to whichever segment your fleet serves.
The Starter tier opens with a $50 deposit, and that deposit becomes your ad budget. Background deliveries on Starter run $0.50 per verified delivery, so the first deposit buys 100 GPS-verified deliveries to the phones of real local people out on the road. There is no auction and no platform fee stacked on top.
One verified delivery of your offer to the phone of one real person who was physically inside your chosen geography at that moment, confirmed by GPS on the device itself. That person also taps to acknowledge the offer, so a delivery is never an invisible impression. Bots, background tabs, and off-screen impressions cannot generate one. You are billed only when a verified delivery happens.
Background reaches everyone active in the WilDi app: nationwide by default, or limited to one area you choose (your city, your side of town) so budget is never spent outside it. A zone is a neighborhood-sized area you hold exclusively: while it is yours, no competitor can run there. A tunnel is a one-mile stretch of road you can place anywhere, and it follows the road's contours, ideal for the approach to your shop or a route your customers already drive.
No. Every tier has a fixed, published rate per verified delivery. The price you see is the price you pay, whether it is game day or a Tuesday morning. Higher tiers carry lower per-delivery rates.
About this analysis
Written by Timm Ross, founder of WilDi Maps · Jacksonville-based · Veteran-owned. We run our own delivery mesh in this market and hold ourselves to the same numbers we publish.
More about WilDi MapsPriority Access is open to the Jacksonville pilot cohort. Fixed rate. No auction. No bidding. No Middleman Tax.
