Siding is a high-ticket exterior remodel category, and customer acquisition cost reflects it. Contractors typically run $300 to $700 in blended marketing cost to acquire one new customer, per siding lead-pricing benchmarks published by home-services lead platforms.
Demand for siding replacement is driven by two distinct cycles: original-equipment siding (commonly vinyl) reaching the end of its typical 25 to 35 year lifespan, and post-storm replacement waves driven by wind damage and insurance claim cycles in storm-exposed regions. A contractor's marketing calendar should reflect both, since the acquisition math differs materially between a routine end-of-life replacement and an insurance-driven urgent repair.
Service Direct's published national average for a siding lead is $95, with a broader range of $25 to $200 depending on exclusivity and market. Exclusive home-improvement leads, where the contractor sets their own cost per lead, clear $100 to $300 but still carry auction-style pricing dynamics.
Per new customer, blended across channels
Service Direct: Siding Lead Pricing BenchmarksGoogle Local Services Ads for siding is a pay-per-lead product, and cost per lead skews higher during storm-season auctions when restoration contractors enter the bidding pool alongside standard siding installers, running $50 to $200 per lead.
Standard Google Search Ads on premium home-improvement keywords (brand-name fiber-cement installer terms, hurricane-siding-replacement terms) clear high costs per click, with cost per lead running $100 to $300 or more. Lead quality on these terms is mixed.
Shared-lead marketplaces (Angi, Thumbtack, HomeAdvisor) sell siding leads at $25 to $100-plus per shared lead, but the same lead is typically sold to 3 to 5 competing siding contractors simultaneously, and close rates run 40 to 60 percent below exclusive channels as a result.
Higher during storm-season auctions
Service Direct: Siding Lead Cost DataPremium home-improvement keywords
WebFX: Home Services Search BenchmarksVersus exclusive-lead channels
Service Direct: Pay-Per-Lead Industry AnalysisSiding is one of the most visible exterior decisions a homeowner makes, and one new installation on a street reliably triggers neighbor inquiries for months afterward. That adjacency effect is exactly what zone-level hyperlocal advertising is built to capture: a contractor can concentrate spend on the residential blocks where original siding is approaching end of life.
Static billboards illustrate the volume-without-precision problem. A four-week billboard flight runs roughly $4.50 to $5 CPM (around $1,500 to $4,500) and delivers around 750,000 raw impressions, but the impressions include drivers, passengers, renters, and out-of-market traffic. The homeowner-with-aging-siding share of that audience is small.
Cost Per Verified Delivery (CPVD) starts from $0.25 per GPS-verified driver on background rotation, with zones and tunnels priced for hyper-local precision. A zone over a mature residential cluster captures the adjacency effect; a tunnel along a post-storm corridor catches homeowners during the claim-to-repair decision window that follows a wind event.
~750,000 impressions per 4-week flight
AdQuick: Billboard Cost BenchmarksOn the dimensions a siding contractor evaluates before committing budget. Numbers below are blended industry averages; actual cost varies by metro, storm exposure, and material tier.
| Channel | Typical cost | Best case fit | Supply-chain notes |
|---|---|---|---|
| Google Local Services Ads | $50 to $200 per lead | Verified re-clad and storm-repair jobs | Pay-per-lead; skews higher in storm-season auctions |
| Google Search Ads | $100 to $300+ per lead | Premium fiber-cement / hurricane-siding searches | High CPC; mixed lead quality |
| Lead-generation marketplaces | $25 to $100+ per shared lead | Volume re-clad jobs | Sold to 3 to 5 competitors; close rate down 40 to 60% |
| Service Direct exclusive leads | $25 to $200 (US avg $95) | Contractor-set cost, exclusive delivery | Still auction-adjacent per-lead pricing |
| Static billboards | $4.50 to $5 CPM | Broad brand awareness | Homeowner-with-aging-siding share is small |
| WilDi Maps CPVD | From $0.25 per GPS-verified delivery | Mature-stock residential mesh + post-storm corridor | No auction, no shared leads, no Middleman Tax |
A typical siding-contractor CPVD deployment combines zones, tunnels, and background rotation timed around housing-stock age and the regional storm calendar.
Zones are 1-square-mile residential clusters. The right zone is a mature suburban stretch where original vinyl siding is approaching or past its typical 25 to 35 year lifespan, or an HOA-controlled subdivision where one street's material or color change tends to cascade across the block.
Tunnels are 1-mile road strips, most valuable along post-storm corridors and value-market arterials where insurance-driven repair and re-clad demand concentrates in the 14 to 90 day window after a wind event.
Background is city-wide rotation at the $0.25+ base rate, useful for building recall ahead of storm season and for reaching the steady baseline of end-of-life replacement demand outside any single storm cycle.
The natural starter deployment is one zone over a mature-stock residential cluster plus background rotation, with a tunnel activated along storm-impacted or value-market corridors when relevant.
The product
WilDi Maps is not a single flat-rate product. You pick the tier that matches how local you need to be. All three are GPS-verified per claim, with no auction, no exchange rake, no Middleman Tax.
1-mile road strip
Premium
Hyper-local, just-in-time
Claim a one-mile stretch. When a driver enters the strip, they get a just-in-time message, perfect for emergency services, on-route specials, and anything where being right there now beats brand awareness later.
Best for
1-square-mile area
Premium
Hyper-local, area-based
Claim a one-square-mile block, not tied to a single road. Catches the residential cluster, retail district, or industrial park where your work actually lives. Same just-in-time delivery as tunnels; different geometry.
Best for
City-wide rotation
From $0.25
per claim, tier-based
City-wide brand presence on rotation. Highest reach for the budget; best when familiarity beats precision. Per-delivery rate drops by tier (Enterprise: $0.25 / Pro: $0.32 / Local: $0.40 / Starter: $0.50). See /pricing for the live rate card.
Best for
What the driver gets when an ad is claimed
If the driver wants to act on the ad, the app navigates them straight to the advertiser's location.
Click-through to any URL: ordering page, brand site, blog post, lead form.
Open a specific page inside the WilDi app: promo details, daily specials, claim instructions.
See the full pricing breakdown on the pricing page.
Siding contractors typically run $300 to $700 in blended customer acquisition cost across channels. Service Direct's published national average siding lead cost is $95, ranging $25 to $200, while exclusive home-improvement leads clear $100 to $300.
Google Local Services Ads for siding run $50 to $200 per lead, skewing higher during storm-season auctions. Google Search Ads on premium fiber-cement and hurricane-siding keywords run $100 to $300 or more per lead. Shared-lead marketplaces charge $25 to $100-plus per lead but sell the same lead to 3 to 5 competing contractors.
Shared-lead marketplaces sell the same siding lead to 3 to 5 competing contractors, and close rates run 40 to 60 percent below exclusive channels as a result. They can fill capacity gaps but rarely beat exclusive-lead or owned-mesh channels on unit economics for a high-ticket category like siding.
Hyperlocal advertising for siding contractors means targeting the specific residential blocks where original siding is approaching end of life, plus the corridors homeowners drive in the weeks after a storm. Siding is one of the most visible exterior upgrades a homeowner makes, so a zone over a mature-stock neighborhood captures the neighbor-adjacency effect that already drives siding demand.
Cost Per Verified Delivery is WilDi Maps pricing for hyperlocal driver delivery. A siding contractor can own a 1-square-mile mature-stock residential zone, a 1-mile post-storm-corridor tunnel, or city-wide background rotation, and pays from $0.25 each time a real driver phone is GPS-verified moving through that mesh. There is no auction, no shared leads, and no Middleman Tax.
Background runs city-wide across every active driver in the metro. A zone is a neighborhood-sized area you hold exclusively: while it is yours, no competitor can run there. A tunnel is a one-mile stretch of road you can place anywhere, and it follows the road's contours, ideal for the approach to your shop or a route your customers already drive.
One message delivered to one real driver phone that was physically inside your chosen geography at the moment of delivery, confirmed by GPS on the device itself. The driver also physically acknowledges the message, so a delivery is never an invisible impression. Bots, background tabs, and off-screen impressions cannot generate one. You are billed only when a verified delivery happens.
Four public tiers: Starter ($50 minimum deposit, background only), Local ($250, up to 2 tunnels and 1 zone), Pro ($1,000, up to 8 tunnels and 5 zones), and Enterprise ($3,000, up to 25 tunnels and 15 zones). Per-delivery background rates step down by tier, from $0.50 on Starter to $0.25 on Enterprise. An Agency tier is available through sales.
The pilot market is Jacksonville, Florida, live now. New metros open as the driver network expands. If you want your market next, talk to sales.
About this analysis
Written by Timm Ross, founder of WilDi Maps. Jacksonville-based. Veteran-owned. Sources cited inline; numbers updated as the underlying research updates.
Published
More about Timm RossFixed from $0.25 per GPS-verified delivery. No auction, no bid stream, no Middleman Tax.