Timm Ross
Founder of WilDi Maps. Jacksonville-based, veteran-owned. Author of the technical analysis on this site and accountable for the numbers cited inline.
What I work on
WilDi Maps is a spatial-infrastructure platform that prices advertising on a different unit than the programmatic supply chain does. Instead of selling estimated impressions through a DSP and SSP layer that takes roughly 71 percent of every dollar before working media reaches the consumer (per the ANA 2023 transparency study), we price one GPS-verified driver delivery at $0.20 from operator-owned infrastructure. The architecture question is who owns the location signal. The economic question is what happens when the bidder, the exchange, the data vendor, and the agency are collapsed into a single operator-owned mesh.
I write the technical analysis on this site (the /learn concept pages, the /compare channel breakdowns, the Middleman Tax explainer). Sources are cited inline so the reader can verify every number against the underlying study, regulator filing, or vendor disclosure.
Topics I write about
- Spatial infrastructure and operator-owned location data
- Hyperlocal advertising at neighborhood and corridor precision
- Geofence advertising and the underlying accuracy chain
- Programmatic supply chain economics (DSP, SSP, data, agency)
- Out of home and digital out of home advertising
- Local service business customer acquisition (HVAC, roofing, plumbing, dental, garage doors, lawn care, pest control, electrical)
- Cost Per Verified Delivery (CPVD) pricing
- Veteran-owned small business operations
How I source the analysis
Every statistic on this site that names a number has an inline citation linking to the source. Sources I lean on most often: the ANA Programmatic Media Supply Chain Transparency Study, peer-reviewed research (PLOS One smartphone GPS accuracy is the canonical urban-environment study), vendor product pages and media kits (StackAdapt, Simpli.fi, GroundTruth, Foursquare, Nextdoor, Meta, Google), agency disclosures of typical CPCs and CPMs, and public SEC filings or earnings releases for publicly traded vendors. Where a number is industry consensus rather than a single study, I say so plainly.
If a number on this site is wrong, point me at the better source and I will update it. The author byline at the bottom of every Article on this site links back here. Accountability is the point.
Want to talk about your campaign?
Sales is the fastest route to a concrete answer. The team routes the inquiry to whoever can answer fastest, including me when the question is technical.