WilDi MapsInfrastructureStackAdapt is a self-serve programmatic advertising platform that lets advertisers and agencies buy display, native, video, connected TV, audio, programmatic out of home, in-game, email, and (early access) ChatGPT-surface ads through a single bidder. The company positions itself as the leading technology platform connecting advertisers to audiences across channels.
Adoption skews toward mid-market agencies that want one DSP to run multi-channel campaigns for multiple clients without negotiating separate seats on every platform. The platform's Plans and Packages page lists five tiers (Basic, Grow / Bronze, Scale / Silver, Accelerate / Gold, Enterprise / Platinum) ranging from pure self-serve to fully managed enterprise partnerships. Specific pricing and minimum spend are not disclosed publicly; the platform routes prospects to a demo or signup flow.
Display, native, video, CTV, audio, DOOH, in-game, email, ChatGPT
StackAdapt official siteOf media spend or CPM markup, industry-reported
ANA Programmatic Supply Chain Transparency Study (2023)Open-web programmatic average (ANA 2023)
ANA Programmatic Supply Chain Transparency Study (2023)StackAdapt's geofencing is a layered targeting option inside the same DSP that runs everything else. An advertiser configures a polygon or radius, the bidder filters bid-stream requests whose reported device location falls inside that shape, and ads serve through whichever channels the campaign is using (display, native, video, CTV, DOOH).
The targeting works the way every other DSP does it: bid-stream location signal, mobile advertising ID matching for retargeting, and third-party audience overlays. The accuracy story is the same accuracy story every bid-stream platform has. Peer-reviewed measurement of iPhone horizontal GPS accuracy in dense urban environments is 7 to 13 meters; real-world accuracy with multipath obstruction drifts to 10 to 20 meters. Mobile advertising ID match rates typically run 60 to 80 percent, so 20 to 40 percent of devices never resolve to a retargetable identity.
We covered the full chain at how accurate is geofencing tied to a billboard for mobile retargeting. The short version: the geofence radius gets inflated to compensate for the precision losses, which dilutes who actually got the ad.
Direct programmatic display geofencing across the major DSPs (StackAdapt included) typically clears $5 to $15 CPM. Video and CTV add a premium. Connected TV through the Foursquare and Place Exchange supply chain commonly runs $25 to $60 CPM depending on inventory tier. StackAdapt itself bundles its platform fee into the CPM markup or charges a percentage of spend depending on the seat arrangement.
The agency layer is where the math turns against a local operator. Local-services agencies that resell StackAdapt typically apply a 20 to 40 percent markup on top of the direct rate. A reseller-priced $9 CPM ends up quoted at $15 to $20 in a contractor's media plan.
Geofenced display across major DSPs
Propellant Media: Geofencing Costs and PricesGeofenced video buys, agency-reported
Propellant Media: Geofencing Costs and PricesPremium CTV inventory tier
Propellant Media: Geofencing Costs and PricesOn top of wholesale CPM at local-services resellers
ANA Programmatic Supply Chain Transparency Study (2023)There are real campaigns where StackAdapt earns its keep. Honest comparison requires naming them.
Local service businesses (HVAC, roofing, plumbing, garage doors, pest control, electrical, lawn care) have a different problem shape than the campaigns StackAdapt is engineered for. They do not need cross-channel frequency capping across CTV and audio. They need one known buyer in one known service area on one known day. The DSP stack adds layers of cost without adding precision against that specific job.
Three structural mismatches stack against the small operator:
Cost Per Verified Delivery (CPVD) is the architecture local service businesses actually want geofence advertising to be. You lease a corridor (a stretch of road, an arrival route, an interstate exit ramp) and pay $0.20 each time a real driver phone is GPS-verified moving through it during your campaign.
Three structural things change versus the StackAdapt model. First, the location signal comes from the device through infrastructure WilDi controls, so there is no bid-stream guess and no SSP / DSP supply-chain take. Second, the unit is a single verified driver, not a thousand maybe-impressions, so there is no working-media leak between the dollar and the delivery. Third, there is no platform fee, no data-segment markup, and no agency markup baked into the CPM. The $0.20 is the price.
For service businesses where every dollar has to map to a known corridor and a known time window, CPVD is what geofence advertising would look like if the bidder, the SSP, the data vendor, and the agency had been collapsed into a single operator-owned mesh. See what is Cost Per Verified Delivery for the full architecture, and the Middleman Tax for where the standard supply chain siphons budget that CPVD does not.
On the dimensions a local service operator actually evaluates before signing a contract.
| Dimension | StackAdapt | CPVD (WilDi Maps) |
|---|---|---|
| Pricing unit | $5 to $15 display CPM, $15 to $25 video, ~15% platform fee | $0.20 per GPS-verified driver in your corridor |
| Minimum spend | Not publicly disclosed; 5 tiers from Basic self-serve up | None, pay per delivery |
| Location signal | Bid-stream proximity inferred from third-party SDK requests | Device-reported GPS, operator-owned infrastructure |
| Channels | 9: display, native, video, CTV, audio, DOOH, in-game, email, ChatGPT | Corridor-level operator-owned mesh |
| Supply-chain take | ~29% to DSP / SSP fees per ANA 2023; only ~36¢ per $1 reaches consumer | None, no DSP, no SSP, no data fee |
| Agency markup typical | 20% to 40% on top of wholesale CPM at most local-services resellers | None |
| Best fit | Multi-channel regional or national brand, mid-market agency books | Local service businesses on measured CAC |
The product
WilDi Maps is not a single flat-rate product. You pick the tier that matches how local you need to be. All three are GPS-verified per claim — no auction, no exchange rake, no Middleman Tax.
1-mile road strip
Premium
Hyper-local, just-in-time
Lease a one-mile stretch. When a driver enters the strip, they get a just-in-time message — perfect for emergency services, on-route specials, and anything where being right there now beats brand awareness later.
Best for
1-square-mile area
Premium
Hyper-local, area-based
Lease a one-square-mile block — not tied to a single road. Catches the residential cluster, retail district, or industrial park where your work actually lives. Same just-in-time delivery as tunnels; different geometry.
Best for
City-wide rotation
$0.20
per claim, fixed
City-wide brand presence on rotation. Highest reach for the budget — best when familiarity beats precision. The $0.20 fixed rate is the only flat-rate tier WilDi sells.
Best for
What the driver gets when an ad is claimed
If the driver wants to act on the ad, the app navigates them straight to the advertiser's location.
Click-through to any URL — ordering page, brand site, blog post, lead form.
Open a specific page inside the WilDi app — promo details, daily specials, claim instructions.
See the full pricing breakdown on the pricing page.
StackAdapt is a self-serve programmatic advertising platform headquartered in Toronto. It lets advertisers and agencies buy display, native, video, connected TV, audio, programmatic out of home, in-game, email, and (early access) ChatGPT-surface ads through a single bidder. The company sells through five plan tiers (Basic, Grow, Scale, Accelerate, Enterprise) ranging from pure self-serve up to fully managed enterprise partnerships.
Yes. StackAdapt supports geofencing as a targeting layer inside the same DSP that runs its other channels. An advertiser configures a polygon or radius, the bidder filters bid-stream requests whose reported device location falls inside that shape, and ads serve through whichever channel the campaign is using. The mechanics are the same bid-stream-driven mechanics every major DSP uses, with the same underlying accuracy chain (7 to 13 meter urban GPS error, 60 to 80 percent mobile advertising ID match rates).
StackAdapt does not publish pricing or minimum spend publicly. Industry-reported figures put the platform fee at roughly 15 percent of media spend or a CPM markup. Direct programmatic display geofencing through the major DSPs typically clears $5 to $15 CPM, with video and connected TV at $15 to $25, and premium OTT inventory at $25 to $60 depending on tier. Local-services agencies reselling StackAdapt apply a 20 to 40 percent markup on top of the direct rate.
StackAdapt is engineered for multi-channel programmatic at regional or national scale, and it performs well there. For a local service business measuring customer acquisition cost on a single service area, the platform's strengths (cross-channel frequency capping across nine inventory types, layered third-party audiences, agency-grade reporting) are features the operator typically does not need. Paired with the supply-chain take measured by the ANA in 2023 (only ~36 cents of every programmatic dollar reaches the consumer as working media), the unit economics rarely pencil out at a $50 to $500 per month local advertising budget.
Within the same DSP category the direct alternatives are The Trade Desk (larger, higher minimums, agency-only at the local level), Simpli.fi (address-shaped polygons via plat-line data, $10K to $20K per month direct minimum), GroundTruth (cost-per-visit attribution, no minimum on self-serve), and Foursquare Pinpoint (place-based audience segments delivered through partner DSPs). Outside the DSP category, Cost Per Verified Delivery prices the same geographic intent at $0.20 per GPS-verified driver and removes the bidder, SSP, and data-fee layers entirely.
Because the units are different. A CPM prices a thousand estimated impressions, of which roughly 36 percent reach the consumer as working media after DSP and SSP fees and media-quality losses (per the ANA 2023 supply-chain study). CPVD prices one GPS-verified driver delivery from operator-owned infrastructure. There is no auction rake, no data-fee markup, and no agency layer between the dollar and the delivery. The $0.20 is gross to working media because the supply chain that erodes a programmatic dollar is not present.
About this analysis
Written by Timm Ross, founder of WilDi Maps · Jacksonville-based · Veteran-owned. Sources cited inline; numbers updated as the underlying research updates.
More about WilDi MapsFixed $0.20 per GPS-verified delivery. No auction, no exchange rake, no Middleman Tax.