Veteran-owned. Jacksonville-based. Fixed rate per verified delivery — no auction, no Middleman Tax.
Jacksonville siding market data
Highest service-call window
Florida Office of Insurance Regulation — 2024 hurricane claimsThe product
WilDi Maps is not a single flat-rate product. You pick the tier that matches how local you need to be. All three are GPS-verified per claim — no auction, no exchange rake, no Middleman Tax.
1-mile road strip
Premium
Hyper-local, just-in-time
Lease a one-mile stretch. When a driver enters the strip, they get a just-in-time message — perfect for emergency services, on-route specials, and anything where being right there now beats brand awareness later.
Best for
1-square-mile area
Premium
Hyper-local, area-based
Lease a one-square-mile block — not tied to a single road. Catches the residential cluster, retail district, or industrial park where your work actually lives. Same just-in-time delivery as tunnels; different geometry.
Best for
City-wide rotation
$0.20
per claim, fixed
City-wide brand presence on rotation. Highest reach for the budget — best when familiarity beats precision. The $0.20 fixed rate is the only flat-rate tier WilDi sells.
Best for
What the driver gets when an ad is claimed
If the driver wants to act on the ad, the app navigates them straight to the advertiser's location.
Click-through to any URL — ordering page, brand site, blog post, lead form.
Open a specific page inside the WilDi app — promo details, daily specials, claim instructions.
See the full pricing breakdown on the pricing page.
The honest channel breakdown — not vendor pitches. Numbers below are public benchmarks, sourced inline. Each channel has a job; the question is which one delivers the homeowner with a failing system at a price that lets you stay profitable.
| Channel | Cost range | Notes |
|---|---|---|
| Google Local Services Ads | $50–$200 per lead | Pay-per-lead, Google's own product. Siding LSA CPL skews higher in storm-season auctions when restoration contractors enter the bidding pool. Service Direct — siding lead cost data |
| Google Search Ads | $100–$300+ per lead | Premium home-improvement keywords ("James Hardie installer near me," "hurricane siding replacement") clear $20–$60 CPC; lead quality is mixed. WebFX — home services search benchmarks |
| Lead-generation marketplaces (Angi, Thumbtack, HomeAdvisor) | $25–$100+ per shared lead | Leads typically sold to 3–5 competing siding contractors simultaneously. Close rates run 40–60% below exclusive channels — a familiar problem in this category. Service Direct — pay-per-lead industry analysis |
| Service Direct exclusive siding leads | $25–$200 per exclusive lead (US avg $95) | Exclusive phone leads, you set your own CPL. Better economics than shared marketplaces but still per-lead auction pricing. Service Direct — siding leads |
| Static billboards (Jacksonville) | $4.50–$5 CPM (~$1,500–$4,500 / 4-week flight) | ~750,000 impressions per 4-week unit. Impressions include drivers, passengers, renters, and out-of-market traffic — the homeowner-with-aging-siding share is small. AdQuick — Jacksonville billboard cost |
| WilDi Maps — Cost Per Verified Delivery (CPVD) | From $0.20 (background) — tunnels and zones priced for hyper-local | GPS-verified human delivery in your chosen Jacksonville zone or tunnel. No auction, no shared leads, no bots, no Middleman Tax. WilDi Maps pricing |
The pricing model
Cost Per Verified Delivery (CPVD) is a pricing model where you pay a fixed rate — $0.20 — each time your message is delivered to a real phone moving through a real street segment you've leased. The delivery is GPS-verified: the device was physically present in the corridor at the time of delivery. Not an impression, not a click, not a "potential reach" — a delivery to a known location at a known time.
CPVD replaces auction-based CPM (cost per thousand impressions) and CPC (cost per click) — the pricing models that hide 30–50% of an HVAC budget in the Middleman Tax. No exchanges, no demand-side platforms, no supply-side platforms, no resellers. One fixed rate, one verified delivery, one operator on the other end.
Read the full breakdown of where every dollar of an ad budget actually goes: What is the Middleman Tax?
Also known as ad platform fees. What is the Middleman Tax?
Same budget. Follow where the dollars actually go. Pick your vertical for a personalized waste estimate, or leave it on Average for the industry-wide baseline.
Applied rate: ~50% waste
That's $30,000 per year. Here's where every dollar ends up:
What you put in
~50% estimated total waste on Local services (HVAC, plumbing, electrical) · ~50% upper · WordStream + DoubleVerify
What's left after the tax
Same budget — same ambition
Fixed verified human delivery · no auction
100% of your budget — a known quantity
$15,000 stops flowing to middlemen. 150,000 WilDi verified deliveries instead.
Priority Access to Jacksonville pilot zone and tunnel infrastructure. Background brands may utilize Phase 1 Jacksonville rollout now as we start expanding.
Baseline Middleman Tax uses the ~30% intermediary-extraction figure from the ANA Programmatic Media Supply Chain Transparency Study (PwC, 2023) and the ISBA Programmatic Supply Chain Study (PwC, 2020). Per-vertical estimates combine WordStream cost-per-click benchmarks with DoubleVerify invalid-traffic rates. Full methodology and sources →
Jacksonville's median home year built is 1986 — meaning a typical home is now 40 years old, well past original-system replacement age. The neighborhoods below combine housing-stock age, AC-strain factors, and replacement-driven demand.
1980s–1990s suburban vinyl-siding stock past 25–35 year lifespan; replacement window peaks now. One neighbor's new fiber-cement install triggers adjacent calls — zone targeting wins here.
Premium market with high willingness to pay for James Hardie HZ10 fiber-cement upgrades. Hurricane wind exposure on coast plus strict HOA aesthetic standards drives full-elevation re-clad jobs.
Direct coastal exposure — salt air corrodes vinyl J-channel and metal fasteners; hurricane wind events drive insurance-claim replacement waves. Tunnel post-storm corridors here.
High-volume value market, mixed-age stock, vinyl-to-vinyl re-clad jobs and insurance-driven repair work. Strong tunnel candidate along Blanding and 103rd Street corridors.
HOA-controlled master-planned community where fiber-cement is the de facto standard; one street's color/material change cascades across the block. Zone targeting captures the adjacency effect.
Historic district with Certificate of Appropriateness (COA) requirements for siding work — material and color restrictions favor specialist contractors over volume players.
For operators on shared-lead platforms
Lead-marketplace platforms charge $25–$100+ per shared lead — and the same lead is typically sold to 3–5 competing siding contractors. Close rates run 40–60% below exclusive channels. CPVD is a different model entirely: you own the corridor, the delivery is verified to a phone-in-the-corridor, and there's no shared-lead economics. See how the math compares for siding operators.
See the lead-marketplace comparisonHonest take
WilDi isn't the right answer for every siding contractor's ad budget. A few honest cases where traditional channels still pencil out:
If you're an installer working under a national big-box installed-services umbrella, the parent brand handles top-of-funnel marketing through national television, programmatic display, and store-level promotions. WilDi is for the operator capturing demand directly, not for backfilling lead allocation from a national contract.
Programmatic display and national cable have real value when a regional siding chain is buying creative across 20+ DMAs and measuring on aggregate reach, not per-metro CAC. The Middleman Tax stings less at scale. At $5M+ annual spend, the absolute waste is large but the convenience may justify the trade.
If your business is supplying siding labor to production homebuilders on contract pricing, your customer is the builder's purchasing manager — not the eventual homeowner. Those relationships are sold through trade shows, BIA chapters, and direct sales calls. CPVD doesn't help you reach a builder VP of construction.
Hotel exteriors, multi-family complexes, and federal-facility siding contracts are sold through architects, GCs, and procurement officers via specs and prequalification — not consumer-grade local advertising. The economics don't translate to verified-delivery street media.
All three move in Jacksonville, but the mix has shifted. Vinyl still wins on price for re-clad jobs in volume markets like Westside and parts of Arlington. Fiber-cement (generic) competes on mid-tier remodels. James Hardie is the premium product line — its HZ10 board is engineered for the hurricane-force winds, salty sea air, and humid heat of the Southeast, and is rated for Category 5 wind speeds (157+ mph) when properly installed. In Mandarin, Ponte Vedra Beach, and Nocatee, Hardie is now the default upgrade. The contractor playbook is matching the material to the corridor: vinyl-to-vinyl in Westside tunnels, vinyl-to-Hardie in Mandarin zones, full Hardie systems in coastal premium zones.
The 8th Edition (2023) Florida Building Code references ASCE 7-22 for wind loads. Siding attachments must resist component-and-cladding wind pressures determined per Table R301.2(2) or ASCE 7. The code includes specific installation requirements for vinyl siding (including soffit) and requires corrosion-resistant fasteners. Coastal Duval County zones face stricter requirements than inland zones, and Miami-Dade-style High Velocity Hurricane Zone (HVHZ) testing approval is the gold standard contractors should reference when selling premium product to homeowners. Verify the specific edition and any local amendments at floridabuilding.org before quoting.
Cost Per Verified Delivery is WilDi Maps' pricing model. You pay $0.20 each time your message is delivered to a real phone moving through a real street segment you've leased — that's the background tier. Tunnels (a 1-mile road strip) and zones (a 1-square-mile area) are priced higher for hyper-local precision. The delivery is GPS-verified — the device was physically present in the corridor at the time of delivery. No bots, no off-screen impressions, no auction, no shared leads, no Middleman Tax.
Florida's 2024 hurricane season alone generated more than 329,000 residential property insurance claims statewide per the Florida Office of Insurance Regulation. Wind-damage policies typically cover roof, windows, and siding. The contractor opportunity isn't the immediate 48-hour crisis hour — it's the 14-to-90-day claim-adjustment-to-repair-decision window when homeowners are picking installers. Initial hurricane damage claims must be filed within 1 year of the date of loss in Florida, which keeps the demand wave rolling deep into the following year. Tunnel deployments along storm-impact corridors (Atlantic Beach, Ponte Vedra, San Marco riverfront) catch homeowners in their daily drive while they're actively shopping replacement quotes.
Zones win when adjacency drives demand. Siding is one of the most visible exterior decisions a homeowner makes, and one new installation on a street triggers neighbor calls — "who did your house?" — for months afterward. In HOA-controlled subdivisions like Nocatee and parts of Mandarin, where one block's material change becomes the de facto standard, owning a 1-square-mile zone over a residential cluster captures that cascade. Tunnels win on commuter corridors (post-storm coastal routes, arterial drives through aging-stock neighborhoods). Most operators run a mix: zones for mature-stock residential clusters, tunnels for storm corridors and arterials.
Yes. Riverside/Avondale, Springfield, and other designated historic overlays in Jacksonville require a Certificate of Appropriateness (COA) for any exterior work, including siding repairs and replacements. Material substitutions (vinyl over original wood, for example) are typically restricted, and color palettes are guided by the historic district design guidelines. This is actually a marketing advantage for specialist contractors who know the COA process — homeowners in these districts will pay a premium to avoid running the approval gauntlet themselves. The City of Jacksonville Historic Preservation Section runs the COA review.
About this analysis
Written by Timm Ross, founder of WilDi Maps · Jacksonville-based · Veteran-owned. We run our own delivery mesh in this market and hold ourselves to the same numbers we publish.
More about WilDi MapsPriority Access is open to the Jacksonville pilot cohort. Fixed rate. No auction. No bidding. No Middleman Tax.
