Veteran-owned. Jacksonville-based. Fixed rate per verified delivery. No auction, no Middleman Tax.
Jacksonville chimney sweeps market data
Highest service-call window
Weather Spark, Jacksonville climate (NOAA-derived)The product
WilDi Maps is not a single flat-rate product. You pick the tier that matches how local you need to be. All three are GPS-verified per claim, with no auction, no exchange rake, no Middleman Tax.
1-mile road strip
Premium
Hyper-local, just-in-time
Claim a one-mile stretch. When a driver enters the strip, they get a just-in-time message, perfect for emergency services, on-route specials, and anything where being right there now beats brand awareness later.
Best for
1-square-mile area
Premium
Hyper-local, area-based
Claim a one-square-mile block, not tied to a single road. Catches the residential cluster, retail district, or industrial park where your work actually lives. Same just-in-time delivery as tunnels; different geometry.
Best for
City-wide rotation
From $0.25
per claim, tier-based
City-wide brand presence on rotation. Highest reach for the budget; best when familiarity beats precision. Per-delivery rate drops by tier (Enterprise: $0.25 / Pro: $0.32 / Local: $0.40 / Starter: $0.50). See /pricing for the live rate card.
Best for
What the driver gets when an ad is claimed
If the driver wants to act on the ad, the app navigates them straight to the advertiser's location.
Click-through to any URL: ordering page, brand site, blog post, lead form.
Open a specific page inside the WilDi app: promo details, daily specials, claim instructions.
See the full pricing breakdown on the pricing page.
The honest channel breakdown, not vendor pitches. Numbers below are public benchmarks, sourced inline. Each channel has a job; the question is which one delivers the homeowner with a failing system at a price that lets you stay profitable.
| Channel | Cost range | Notes |
|---|---|---|
| Google Local Services Ads | $25-$80 per lead (chimney / dryer-vent) | Pay-per-lead, Google's own product. Chimney CPL runs lower than HVAC because demand is thinner and auction depth is shallow in FL, but lead quality is variable. LeadTruffle, Angi/LSA contractor lead pricing 2026 |
| Angi / Thumbtack / HomeAdvisor (shared leads) | $15-$85 per shared lead + ~$300/yr Angi membership | Heavy reliance among small chimney shops. Leads typically sold to 3-8 contractors at once; close rates fall sharply on shared inquiries. 12-month contracts with 30-35% early-cancel penalty. LeadTruffle, Angi Leads cost for contractors 2026 |
| Direct mail (postcards to older-home zips) | ~$51-$54 per lead | Still surprisingly competitive for chimney/dryer-vent because the buyer is older, home-tenured, and direct-mail-responsive. Targeting by housing-stock age makes it work. Financial Models Lab, Chimney Sweep marketing benchmarks |
| WilDi Maps, Cost Per Verified Delivery (CPVD) | From $0.25 (background, tier-based); tunnels and zones priced for hyper-local | GPS-verified human delivery in your chosen Jacksonville zone or tunnel. Especially efficient for niche markets like FL chimney work, where citywide impressions waste budget on homes without fireplaces. WilDi Maps pricing |
The pricing model
Cost Per Verified Delivery (CPVD) is a pricing model where you pay a tier-based rate (from $0.25) each time your message is delivered to a real phone moving through a real street segment you own. The delivery is GPS-verified: the device was physically present in the corridor at the time of delivery. Not an impression, not a click, not a "potential reach": a delivery to a known location at a known time.
CPVD replaces auction-based CPM (cost per thousand impressions) and CPC (cost per click), the pricing models that hide 30-50% of an HVAC budget in the Middleman Tax. No exchanges, no demand-side platforms, no supply-side platforms, no resellers. One fixed rate, one verified delivery, one operator on the other end.
Read the full breakdown of where every dollar of an ad budget actually goes: What is the Middleman Tax?
Also known as ad platform fees. What is the Middleman Tax?
Same budget. Follow where the dollars actually go. Pick your vertical for a personalized waste estimate, or leave it on Average for the industry-wide baseline.
Applied rate: ~50% waste
That's $30,000 per year. Here's where every dollar ends up:
What you put in
~50% estimated total waste on Local services (HVAC, plumbing, electrical) · ~50% upper · WordStream + DoubleVerify
What's left after the tax
Same budget, same ambition
Fixed verified human delivery · no auction
100% of your budget, a known quantity
$15,000 stops flowing to middlemen. 150,000 WilDi verified deliveries instead.
Priority Access to Jacksonville pilot zone and tunnel coverage. Background brands can use the Phase 1 Jacksonville rollout now as we start expanding.
Baseline Middleman Tax uses the ~30% intermediary-extraction figure from the ANA Programmatic Media Supply Chain Transparency Study (PwC, 2023) and the ISBA Programmatic Supply Chain Study (PwC, 2020). Per-vertical estimates combine WordStream cost-per-click benchmarks with DoubleVerify invalid-traffic rates. Full methodology and sources →
Jacksonville's median home year built is 1986 , meaning a typical home is now 40 years old, well past original-system replacement age. The neighborhoods below combine housing-stock age, AC-strain factors, and replacement-driven demand.
Pre-1950 housing stock, among the highest concentration of original wood-burning fireplaces in the metro and aging dryer-vent runs in older single-family homes.
Historic 1920s-1940s homes with original masonry chimneys; dense single-family ownership keeps both flue inspection and dryer-vent demand steady year-round.
1970s-1980s suburban stock with the FL-typical mix of wood-burning fireplaces (now aged 40+ years) and long dryer-vent runs ripe for annual cleaning.
Premium homes with statement gas/wood fireplaces. Annual inspection is a status purchase here, and dryer-vent service is bundled into household maintenance.
Retiree-dense 1960s-1980s housing. High daytime dryer usage and fixed-income owners willing to schedule preventative dryer-vent cleaning before lint becomes a fire risk.
Mixed-age single-family stock with high dryer-cycle volume; the strongest pure-volume neighborhood for dryer-vent cleaning even where fireplaces are rare.
For operators on shared-lead platforms
Lead-marketplace platforms charge $15-$85+ per shared lead, and the same chimney or dryer-vent inquiry is typically sold to 3-8 competing shops. Annual contracts run with 30-35% early-cancel penalties. CPVD is a different model entirely: you own the corridor, the delivery is verified to a real phone, and there's no shared-lead dilution. See how the math compares for chimney + dryer-vent operators.
See the lead-marketplace comparisonHonest take
WilDi isn't always the right call for a chimney/dryer-vent shop. A few honest cases where the traditional channel wins:
If your shop already has a referral relationship with two or three Jacksonville HVAC companies, that pipeline is essentially free and high-converting. No paid channel (including CPVD) beats a warm referral from a tech who's already in the homeowner's attic looking at a dryer-vent run. Build the partnership first; advertise to fill the gap.
Hearth retailers and stove dealers in northeast Florida feed inspection and chimney-cap work to the sweeps they trust. If you can secure preferred-vendor status with one or two regional dealers, you'll likely outperform any paid acquisition channel for the wood-burning side of the book.
National chimney franchises with centralized media buying get scale economics on Google Search and direct mail that a single-metro shop can't replicate. If you're a franchisee operating under a national brand, leverage the franchise's media buy first; layer WilDi for the hyper-local corridors the national buy misses.
Post-chimney-fire restoration work is sold through insurance adjuster relationships and IICRC-certified contractor networks, not consumer advertising. CPVD doesn't help you reach a State Farm adjuster. Those wins come from claim-volume relationships built over years.
Yes. Pretending otherwise wastes ad budget. Florida winters are mild, peak wood-burning usage is roughly 3-4 months (December through February), and many FL fireplaces are gas inserts or decorative statement pieces rather than primary heat sources. The total addressable market for pure chimney sweeping in Duval County is a fraction of what a comparable-population metro in the Northeast or Midwest sees. That's exactly why most successful Jacksonville chimney pros run a blended chimney-plus-dryer-vent book. Dryer-vent demand is year-round, the equipment overlaps, and CSIA training covers both.
Gas fireplaces still need annual inspection (logs, valves, venting, CO check) but rarely a creosote sweep, so revenue per visit is lower and tickets cluster in the fall. Wood-burning chimneys are the highest-ticket, highest-margin work but limited to older neighborhoods like San Marco and Riverside/Avondale. Dryer-vent cleaning is the year-round volume engine. Every single-family home is a candidate, the average ticket is $100-$180, and turnaround is fast. A healthy Jacksonville sweep typically books wood-burning sweeps in October/November, gas inspections through fall, and dryer-vent cleanings every other month of the year.
CSIA (Chimney Safety Institute of America) is the recognized national credential for chimney technicians. In a thin FL market with several handyman-tier competitors, CSIA certification is one of the few credibility signals a homeowner can verify independently. The CSIA directory at search.csia.org is publicly searchable. Featuring CSIA certification in your tunnel or zone delivery message produces a measurable lift in claim rate, particularly in premium neighborhoods like Ponte Vedra where the buyer is researching before they call.
Cost Per Verified Delivery is WilDi Maps' pricing model. You pay from $0.25 each time your message is delivered to a real phone moving through a real street segment you claim on background. The delivery is GPS-verified: the device was physically present in the corridor at the time of delivery. Tunnels (1-mile road strips) and zones (1-square-mile areas) are priced higher because they're hyper-local and inventory is finite. No bots, no off-screen impressions, no auction, no Middleman Tax. For a thin niche like FL chimney work, CPVD is especially efficient because you can pay for delivery only in the neighborhoods where fireplaces and long dryer-vent runs actually exist.
It's serious enough to be a real selling point. The NFPA estimates roughly 2,900 home clothes-dryer fires per year in the U.S., and failure to clean the dryer is the leading cause, about 34% of all dryer fires. Most homeowner insurance policies don't require professional dryer-vent cleaning, but several insurers offer maintenance-credit discounts and many high-end communities (HOA-managed condos in particular) require documented annual cleaning. Lead with the NFPA stat and the insurance-credit angle in dryer-vent-heavy zones like Westside and Arlington.
When the addressable market is concentrated in known geography. This is exactly the FL chimney case. A citywide Google Search Ads campaign for 'chimney sweep Jacksonville' pays full price for clicks from condo dwellers, renters, and homes built after 2000 that have no fireplace at all. A WilDi zone over San Marco, Riverside/Avondale, or Mandarin pays only for delivery into the streets where pre-1990 single-family homes actually sit. For a blended chimney-plus-dryer-vent business, a zone over Arlington or Westside captures dryer-vent-eligible homes at volume without spilling budget into low-density commercial corridors.
Background runs city-wide across every active driver in the metro. A zone is a neighborhood-sized area you hold exclusively: while it is yours, no competitor can run there. A tunnel is a one-mile stretch of road you can place anywhere, and it follows the road's contours, ideal for the approach to your shop or a route your customers already drive.
One message delivered to one real driver phone that was physically inside your chosen geography at the moment of delivery, confirmed by GPS on the device itself. The driver also physically acknowledges the message, so a delivery is never an invisible impression. Bots, background tabs, and off-screen impressions cannot generate one. You are billed only when a verified delivery happens.
The pilot market is Jacksonville, Florida, live now. New metros open as the driver network expands. If you want your market next, talk to sales.
The Starter tier opens with a $50 deposit, and that deposit becomes your ad budget. Background deliveries on Starter run $0.50 per verified delivery, so the first deposit buys 100 GPS-verified deliveries to real driver phones. There is no auction and no platform fee stacked on top.
About this analysis
Written by Timm Ross, founder of WilDi Maps · Jacksonville-based · Veteran-owned. We run our own delivery mesh in this market and hold ourselves to the same numbers we publish.
More about WilDi MapsPriority Access is open to the Jacksonville pilot cohort. Fixed rate. No auction. No bidding. No Middleman Tax.