Tunnel = a 1-mile stretch of road you own. Zone = a neighborhood-sized area of about 0.28 square miles that you own. Background = the whole member network, no geography limit. Full glossary
We cannot tell you what a garage door customer costs, because nobody publishes it. LocalIQ's home-services search benchmark, the most granular per-trade study that states its sample and method, breaks out HVAC, heating and furnaces, plumbing, roofing and gutters, and electricians. Garage door is not among them. HomeAdvisor's True Cost Guides cover the same five-ish trades plus pest control, so there is no published ticket value for a spring replacement or an opener swap either. Anyone quoting you a garage door customer acquisition cost is quoting a marketing agency's blog, and we would rather show you nothing than launder that number.
What is published is the category level. Across all home-services search campaigns, LocalIQ puts the median lead at $90.92 at a $7.85 median cost per click for the year to March 2025. WordStream's newer 2026 edition, covering April 2025 to March 2026, puts its combined Home and Home Improvement row at the same $90.92 cost per lead at a $8.33 cost per click. Both are whole-category medians across every home-service trade, so they are a rough altitude check and not a garage door number. Garage door work sits at a lower ticket than HVAC replacement and a higher urgency than most planned trades, and the category median blurs both facts.
The structural point about garage door demand does not need a number to stand up. Broken springs and dead openers are emergency, high-intent moments: a homeowner staring at a door that will not close is one of the fastest-converting home-service situations there is. That urgency is why the channel that wins the job is usually whichever contractor the homeowner reaches first, not whichever channel prices cheapest per lead on paper.
All home services, not garage-door-specific; median, Apr 2024 to Mar 2025; CPC $7.85
LocalIQ Home Services Search Advertising BenchmarksNo benchmark publisher at our bar breaks out garage door as a category
LocalIQ Home Services Search Advertising BenchmarksGoogle Local Services Ads charge per lead, but Google publishes no prices. Its help center says only that 'you're charged for each valid lead you receive through your Local Services ad' and that 'lead prices may vary depending on your location, the job type, the type of lead, or your bidding mode'. Any per-lead dollar range you have been quoted for LSA came from an agency, not from Google. Worth planning around: from August 2026 Google is migrating Local Services Ads into Performance Max with pay-per-lead goals for US home and storefront service businesses, and manual maximum cost-per-lead bidding is going away.
Google Search Ads are the channel with a real published benchmark, but only at the category level. LocalIQ's home-services study puts the median lead across all home services at $90.92 at a $7.85 median cost per click, drawn from 3,211 US home-services campaigns run between April 2024 and March 2025. That is an auction-priced national median across every home-service trade, so a specific metro, a specific quality score and the garage door category itself all move it in ways the published figure cannot tell you.
Both channels are moment-of-search channels; they win the buyer who is already holding a phone with a door that will not close. Neither builds any presence with that homeowner before the spring snaps, which is the gap a permanent hyperlocal presence is built to fill.
Google states prices vary by location, job type, lead type and bidding mode
Google Local Services Ads HelpWhole-category median across all home services, Apr 2024 to Mar 2025; CPC $7.85
LocalIQ Home Services Search Advertising BenchmarksThe primary cross-channel CPM comparison, published by Solomon Partners and hosted by the OAAA in 2025, puts out-of-home bulletins at $3 to $10 per thousand and posters at $3 to $13. Worth knowing before anyone sells you a board on price: the same table puts social media at $2 to $8 and digital display at $5 to $6, so billboards are not the cheap channel per impression. As a live market example, the AdQuick 2026 Jacksonville guide lists static bulletins at $1,800 to $6,500 per four-week flight and posters at $800 to $2,200, on a blended local traditional-billboard CPM of $5 to $12, with digital running $5 to $12 CPM on freeway bulletins and $12 to $22 on downtown LEDs, giving each advertiser about 8 seconds of exposure every 64 to 80 seconds. AdQuick is a marketplace rather than a measurement body, so those are asking prices, and Geopath, the body that defines the out-of-home impression, is explicit that impressions are the gross count of all exposures including passengers and duplicated views. None of that tells a garage door operator whether the person passing the board owns an aging door.
Lead marketplaces mostly do not publish prices. Networx is the exception: its help center lists $10 to $100+ per lead on Pay Per Lead and $15 to $120+ on Exclusive Leads, and states that a single Pay Per Lead 'will go to up to 4 contractors in total' (its page was last updated in 2023). Thumbtack publishes no dollar figures but does state a cap of five pros contacted in the first four hours of a customer's search, after which the customer can contact more. Angi's FY2025 annual report describes lead revenue as fees paid by pros for consumer matches 'regardless of whether the Pro ultimately provides the requested service', which is the model stated in a securities filing. The FTC alleged in 2022 that HomeAdvisor had for years made false or unsubstantiated claims about the quality and source of the leads it sold; those allegations were resolved by consent order in 2023 with up to $7.2 million in refunds, and were never findings of fact. Nobody at our bar publishes shared-lead close rates, so we do not quote one.
Bulletins $3 to $10, posters $3 to $13; social media $2 to $8 on the same table
Solomon Partners / OAAA Major Media CPM Comparison, 2025Pay Per Lead; goes to up to 4 contractors in total (Networx help center, 2023)
Networx: How much do leads costGarage door demand is en-route emergency demand. A homeowner driving home whose spring just snapped, or who left that morning with an opener already failing, will call the first contractor they remember seeing. Housing-stock age concentrates that demand geographically: subdivisions built 30 to 40 years ago are aging into the peak spring and opener failure window, while newer construction in storm-exposed regions faces code-driven wind-rating upgrade demand instead of failure-driven repair demand.
Cost Per Verified Delivery (CPVD) is built to intercept that decision moment and to target by housing-stock age. The operator owns a road segment (a tunnel) on the commute corridor the service van already drives, or a neighborhood-sized residential cluster of about 0.28 square miles (a zone) over the highest-density older-stock neighborhood, and pays from $0.25 each time a real phone is GPS-verified moving through it. When someone claims the message, they can navigate turn-by-turn to the shop, click through to the website, or open the app page. A delivery is not a lead and not an impression; it is one offer to one opted-in person, paid for only when that person taps it.
AdQuick 2026 guide, marketplace asking prices: freeway digital $5 to $12, downtown LEDs $12 to $22; about 8 seconds of exposure every 64 to 80 seconds
AdQuick: Jacksonville DOOH listings (secondary)On the dimensions an operator evaluates before signing a contract or budgeting a fiscal year. Every figure below is the published benchmark named in the last column, not a blended estimate, and where a platform publishes no price we say so rather than filling the cell.
| Channel | Published cost | Best case fit | Source and caveat |
|---|---|---|---|
| Google Local Services Ads | Not published | Broken-spring and opener emergencies | Google states prices vary by location, job type and bidding mode; migrating into Performance Max from Aug 2026 |
| Google Search Ads | $90.92 per lead (median), $7.85 CPC | High-intent emergency search | LocalIQ, Apr 2024 to Mar 2025: whole home-services category, NOT garage-door-specific; national medians on an auction |
| Static / digital billboards | $3 to $13 CPM across OOH formats | Poor fit; no door-age or homeowner filtering | Solomon Partners / OAAA 2025; impressions are gross exposures including passengers, per Geopath |
| Lead marketplaces (Angi, Thumbtack, HomeAdvisor) | Networx $10 to $100+; Angi and Thumbtack publish none | Volume fill via speed-to-call race | Networx help center (2023): one lead goes to up to 4 contractors; Angi FY2025 10-K: pros pay per match either way |
| WilDi Maps CPVD | From $0.25 per GPS-verified delivery | En-route emergency intercept, older-stock residential mesh | Our published rate card; no auction, no shared leads, charged only when the member claims |
A typical garage door CPVD deployment mixes tunnel and zone coverage to match the en-route emergency and residential-cluster nature of demand. The components are tunnels, zones, and background rotation.
Tunnels are 1-mile road strips, deployed on suburban arterials and commute corridors to intercept the homeowner driving home with a freshly broken spring or a door that will not close. This is emergency-intercept advertising in the literal moment of need.
Zones are neighborhood-sized residential clusters of about 0.28 square miles each, deployed over the neighborhoods with the oldest door and opener stock, typically subdivisions built 30 to 40 years ago now aging past original spring and opener life expectancy, or storm-exposed coastal residential clusters where wind-rating code compliance drives premium replacement work.
Background is city-wide rotation at the $0.25+ base rate, layering brand recall on top of the two precision plays so the operator's name is already familiar when a door fails outside the tunnel or zone footprint.
Most garage door operators run a tunnel-plus-zone mix: a tunnel on the commute corridor where the service van already drives, and a zone over the highest-density older-stock or storm-exposed residential pocket. Splitting creative between an emergency 'broken spring, same-day' message on tunnels and a 'code-compliant upgrade' message on zones over higher-end or storm-exposed neighborhoods separates the two demand streams cleanly.
The product
WilDi Maps is not a single flat-rate product. You pick the tier that matches how local you need to be. All three are GPS-verified per claim, with no auction, no exchange rake, no Middleman Tax.
1-mile road strip
Premium
Hyper-local, just-in-time
Claim a one-mile stretch. When a member enters the strip, they get a just-in-time message, perfect for emergency services, on-route specials, and anything where being right there now beats brand awareness later.
Best for
0.28-square-mile area
Premium
Hyper-local, area-based
Claim a one-square-mile block, not tied to a single road. Catches the residential cluster, retail district, or industrial park where your work actually lives. Same just-in-time delivery as tunnels; different geometry.
Best for
City-wide rotation
From $0.25
per claim, tier-based
City-wide brand presence on rotation. Highest reach for the budget; best when familiarity beats precision. Per-delivery rate drops by tier (Enterprise: $0.25 / Pro: $0.32 / Local: $0.40 / Starter: $0.50). See /pricing for the live rate card.
Best for
What the member gets when an ad is claimed
If the member wants to act on the ad, the app navigates them straight to the advertiser's location.
Click-through to any URL: ordering page, brand site, blog post, lead form.
Open a specific page inside the WilDi app: promo details, daily specials, claim instructions.
See the full pricing breakdown on the pricing page.
No benchmark publisher that states its sample and method breaks garage door out as its own category, so there is no honest garage-door cost per lead or customer acquisition cost to quote, and we do not invent one. The closest published figure is the whole home-services category: LocalIQ puts the median home-services search lead at $90.92 at a $7.85 median cost per click for April 2024 to March 2025, across every home-service trade rather than garage door specifically. Google publishes no Local Services Ads lead prices at all. WilDi Maps replaces this with three tiers: from $0.25 per GPS-verified delivery on background, with tunnels and zones priced for hyper-local precision.
Use a tunnel for commute-corridor and suburban-arterial coverage: a 1-mile road strip intercepts the homeowner driving home with a freshly broken spring or an opener that died mid-day. Use a zone for residential cluster fill: a about 0.28 square mile area over the highest-density older-door-stock subdivision or a storm-exposed coastal residential pocket hits the homeowner already standing in their garage looking at a broken door. Most operators run a tunnel-plus-zone mix, tunnel on the corridor the service van already drives, zone over the highest-density older-stock residential pocket, with background rotation layering brand recall city-wide on top.
Building codes in high-wind and hurricane-exposed regions require impact-rated garage doors, which means every coastal or storm-exposed homeowner with an aging non-rated door is a code-upgrade candidate, not just a repair lead. A zone over a storm-exposed coastal residential cluster addresses a higher-ticket replacement market than a zone over an inland neighborhood. Pricing creative around 'wind-rated installation, code compliant' on storm-exposed zones and 'broken spring, same-day repair' on inland tunnels separates the two demand streams cleanly.
Only Networx publishes prices: $10 to $100+ per lead on Pay Per Lead, $15 to $120+ on Exclusive Leads, with a single Pay Per Lead going to 'up to 4 contractors in total' (its help page was last updated in 2023). Thumbtack publishes no dollar figures but caps a customer at contacting five pros in the first four hours of their search. Angi's FY2025 10-K states that pros pay for the consumer match whether or not they end up doing the job. Nobody at our sourcing bar publishes shared-lead close rates for garage door or any other trade, so we do not quote one. The structural point stands without a number: you are paying for the introduction, not the job, and you are rarely the only one paying for it.
Out-of-home CPMs run $3 to $13 depending on format, per the 2025 Solomon Partners and OAAA comparison, which is competitive with other channels but not the bargain billboard sellers imply, since social media sits at $2 to $8 on the same table. The bigger problem is fit. Geopath, the body that defines the out-of-home impression, states plainly that impressions are the gross count of all exposures including passengers and duplicated views, not a count of people who saw the ad. A billboard cannot tell you whether the car passing it belongs to a homeowner with a 30-year-old opener, and garage door demand arrives as an emergency rather than as brand recall.
Hyperlocal advertising for garage door means intercepting demand at two points: the en-route emergency moment (someone whose garage spring just broke, reached through a commute-corridor tunnel) and the residential cluster where housing-stock age or storm exposure concentrates failure or code-upgrade demand (reached through a zone). Cost Per Verified Delivery does this by letting an operator own a road segment or residential cluster and pay from $0.25 each time a real phone is GPS-verified moving through it, with no auction and no shared-lead resale.
Cost Per Verified Delivery is WilDi Maps pricing for hyperlocal delivery. An operator pays per delivery, from $0.25 on background (city-wide rotation), with tunnel (1-mile road strip) and zone (about 0.28 square miles, neighborhood-sized) tiers priced higher for hyper-local, just-in-time precision. Every delivery is GPS-verified: the device was physically present in the corridor at the time of delivery. When someone claims the message they can navigate to the shop, click through to the website, or open the app page. A delivery is not a lead and not an impression, and there is no auction and no Middleman Tax.
Background reaches everyone active in the WilDi app: nationwide by default, or limited to one area you choose (your city, your side of town) so budget is never spent outside it. A zone is a neighborhood-sized area you hold exclusively: while it is yours, no competitor can run there. A tunnel is a one-mile stretch of road you can place anywhere, and it follows the road's contours, ideal for the approach to your shop or a route your customers already drive.
One verified delivery of your offer to the phone of one real person who was physically inside your chosen geography at that moment, confirmed by GPS on the device itself. That person also taps to acknowledge the offer, so a delivery is never an invisible impression. Bots, background tabs, and off-screen impressions cannot generate one. You are billed only when a verified delivery happens.
Four public tiers: Starter ($50 minimum deposit, background only), Local ($250, up to 2 tunnels and 1 zone), Pro ($1,000, up to 8 tunnels and 5 zones), and Enterprise ($3,000, up to 25 tunnels and 15 zones). Per-delivery background rates step down by tier, from $0.50 on Starter to $0.25 on Enterprise. An Agency tier is available through sales.
The Starter tier opens with a $50 deposit, and that deposit becomes your ad budget. Background deliveries on Starter run $0.50 per verified delivery, so the first deposit buys 100 GPS-verified deliveries to the phones of real local people out on the road. There is no auction and no platform fee stacked on top.
About this analysis
Written by Timm Ross, founder of WilDi Maps. Jacksonville-based. Veteran-owned. Sources cited inline; numbers updated as the underlying research updates.
Published · Last updated
More about Timm RossFixed from $0.25 per GPS-verified delivery. No auction, no bid stream, no Middleman Tax.
