Veteran-owned. Jacksonville-based. Fixed rate per verified delivery — no auction, no Middleman Tax.
Jacksonville gutter cleaning market data
Highest service-call window
Anderson Seamless Gutters — Florida cleaning frequency guideThe product
WilDi Maps is not a single flat-rate product. You pick the tier that matches how local you need to be. All three are GPS-verified per claim — no auction, no exchange rake, no Middleman Tax.
1-mile road strip
Premium
Hyper-local, just-in-time
Lease a one-mile stretch. When a driver enters the strip, they get a just-in-time message — perfect for emergency services, on-route specials, and anything where being right there now beats brand awareness later.
Best for
1-square-mile area
Premium
Hyper-local, area-based
Lease a one-square-mile block — not tied to a single road. Catches the residential cluster, retail district, or industrial park where your work actually lives. Same just-in-time delivery as tunnels; different geometry.
Best for
City-wide rotation
$0.20
per claim, fixed
City-wide brand presence on rotation. Highest reach for the budget — best when familiarity beats precision. The $0.20 fixed rate is the only flat-rate tier WilDi sells.
Best for
What the driver gets when an ad is claimed
If the driver wants to act on the ad, the app navigates them straight to the advertiser's location.
Click-through to any URL — ordering page, brand site, blog post, lead form.
Open a specific page inside the WilDi app — promo details, daily specials, claim instructions.
See the full pricing breakdown on the pricing page.
The honest channel breakdown — not vendor pitches. Numbers below are public benchmarks, sourced inline. Each channel has a job; the question is which one delivers the homeowner with a failing system at a price that lets you stay profitable.
| Channel | Cost range | Notes |
|---|---|---|
| Google Local Services Ads | $25–$70 per lead (spikes to $40–$80 in fall) | Pay-per-lead under Google's exterior-cleaning vertical. CPL drops in spring and spikes in autumn when homeowners rush pre-winter clean-outs. Blue Grid Media — Google LSA exterior cleaning 2026 |
| Lead-generation marketplaces (Angi, Thumbtack, HomeAdvisor) | $15–$80+ per shared lead | Same lead is typically sold to 3–5 competing gutter contractors. Close rates run 40–60% below exclusive channels and pricing pressure compresses ticket value. Angi — gutter cleaning cost & contractor data 2026 |
| Hyperlocal review platforms (Yelp, Nextdoor) | $3–$15 CPC + boosted-post fees | Lower CPL on paper, but inventory is thin and Nextdoor neighborhood targeting can't be lifted into a measurable cost-per-customer figure. Yelp — Jacksonville gutter services directory |
| Static billboards (Jacksonville) | $4.50–$5 CPM (~$1,500–$4,500 / 4-week flight) | ~750,000 impressions per 4-week unit. Most impressions are commuters, passengers, or renters — not the homeowner watching water sheet over a clogged gutter. AdQuick — Jacksonville billboard cost |
| Digital billboards (Jacksonville) | ~$11 CPM | Rotating slot, ~7–10 second exposure shared with 5–7 other advertisers in rotation. AdQuick — Jacksonville DOOH |
| WilDi Maps — Cost Per Verified Delivery (CPVD) | From $0.20 (background) — tunnels and zones priced for hyper-local | GPS-verified human delivery in your chosen Jacksonville zone (1 sq mi mature-canopy cluster), tunnel (1-mile route through a dense gutter neighborhood), or city-wide background. No auction, no bots, no Middleman Tax. WilDi Maps pricing |
The pricing model
Cost Per Verified Delivery (CPVD) is a pricing model where you pay a fixed rate — $0.20 — each time your message is delivered to a real phone moving through a real street segment you've leased. The delivery is GPS-verified: the device was physically present in the corridor at the time of delivery. Not an impression, not a click, not a "potential reach" — a delivery to a known location at a known time.
CPVD replaces auction-based CPM (cost per thousand impressions) and CPC (cost per click) — the pricing models that hide 30–50% of an HVAC budget in the Middleman Tax. No exchanges, no demand-side platforms, no supply-side platforms, no resellers. One fixed rate, one verified delivery, one operator on the other end.
Read the full breakdown of where every dollar of an ad budget actually goes: What is the Middleman Tax?
Also known as ad platform fees. What is the Middleman Tax?
Same budget. Follow where the dollars actually go. Pick your vertical for a personalized waste estimate, or leave it on Average for the industry-wide baseline.
Applied rate: ~50% waste
That's $30,000 per year. Here's where every dollar ends up:
What you put in
~50% estimated total waste on Local services (HVAC, plumbing, electrical) · ~50% upper · WordStream + DoubleVerify
What's left after the tax
Same budget — same ambition
Fixed verified human delivery · no auction
100% of your budget — a known quantity
$15,000 stops flowing to middlemen. 150,000 WilDi verified deliveries instead.
Priority Access to Jacksonville pilot zone and tunnel infrastructure. Background brands may utilize Phase 1 Jacksonville rollout now as we start expanding.
Baseline Middleman Tax uses the ~30% intermediary-extraction figure from the ANA Programmatic Media Supply Chain Transparency Study (PwC, 2023) and the ISBA Programmatic Supply Chain Study (PwC, 2020). Per-vertical estimates combine WordStream cost-per-click benchmarks with DoubleVerify invalid-traffic rates. Full methodology and sources →
Jacksonville's median home year built is 1986 — meaning a typical home is now 40 years old, well past original-system replacement age. The neighborhoods below combine housing-stock age, AC-strain factors, and replacement-driven demand.
Historic district under dense oak canopy — heavy leaf and catkin load means homes here often need three cleanings per year, not two.
Pre-1940 housing stock with original gutters or aging seamless replacements — high crossover from cleaning into repair and full re-install work.
Mature oaks plus premium-tier homeowners who outsource maintenance — strong recurring-service uptake at a higher per-visit ticket.
Large lots with mixed oak and pine canopy — long gutter runs and pine-needle clog patterns make this a same-truck route compounder.
Old-growth canopy on substantial estate-scale homes — high linear footage per address and willingness to pay for guard installation after a clog event.
Coastal salt accelerates aluminum gutter corrosion, and tropical-storm debris drives post-storm cleanup spikes — replacement market layered on top of cleaning.
For operators on shared-lead platforms
Lead-marketplace platforms charge $15–$80+ per shared gutter lead — and the same lead is typically sold to 3–5 competing contractors. Close rates run 40–60% below exclusive channels, and the pricing pressure of bidding against four other quotes compresses ticket value on what should be a recurring-service customer. CPVD is a different model: you own the corridor, the delivery is verified to a real phone in your leased zone, and there's no shared-lead economics to fight against. See how the math compares for gutter operators.
See the lead-marketplace comparisonHonest take
WilDi isn't the right answer for every gutter ad budget. A few honest cases where traditional channels still pencil out:
If you're LeafFilter, Leaf Home, LeafGuard, or a similar 30-state guard franchise, broadcast television and national radio deliver scale that a metro-deep mesh can't match yet. WilDi runs neighborhood-deep, not country-wide — your media plan needs a different instrument.
Programmatic display has real value when one creative is buying across 50 DMAs against an aggregate reach KPI. The Middleman Tax is still a worse deal at small budgets — at $5M+ annual spend, the absolute waste is large but the scale convenience may justify the trade.
Recurring gutter contracts at multi-family complexes, HOAs, and large property managers are sold through procurement relationships, not consumer-grade local advertising. CPVD doesn't help you reach a property manager who's already running a competitive bid.
Big-box retail, industrial roofing, and Florida DBPR commercial Specialty Structure work is bid through plan rooms and general contractor relationships. A consumer-targeted GPS mesh is the wrong distribution channel for this revenue line — it belongs on Dodge, BuildingConnected, or a direct GC outreach motion.
Twice a year is the Florida baseline — once in late spring after oak pollen and catkin drop, and once in late fall after the wet season ends. Homes under heavy oak canopy in Avondale, Riverside, San Marco, or Ortega typically need a third cleaning. Homes with pine on the lot need to layer in pre-storm and post-storm visits during hurricane season. This recurring cadence is what makes gutter cleaning a route-density business — every dropped truck stop on the same street is incremental margin, not incremental marketing spend.
Cost Per Verified Delivery is WilDi Maps' pricing model. You pay starting at $0.20 each time your message is delivered to a real phone moving through a real street segment you've leased. The delivery is GPS-verified — the device was physically present in the corridor at the time of delivery. Background rotation starts at $0.20 city-wide; tunnels (1-mile road strips) and zones (1-sq-mi areas) are priced higher because they deliver hyper-local precision into the exact neighborhoods where mature-canopy homes are stacking debris in their gutters right now.
Yes — it's the single highest-converting upsell path in the trade. A technician on a ladder pulling out two pounds of oak leaves and pine straw is in a position to quote LeafFilter-style guards or a seamless re-install with credibility no door-knocker can match. National guard franchises like LeafFilter run $18–$45 per linear foot installed (averaging ~$5,000 per home), so converting one cleaning customer in Avondale or Mandarin into a guard install pays back hundreds of cleaning visits worth of acquisition spend.
Two distinct windows. The pre-storm window — typically late August into September — is when homeowners get reminded that clogged gutters dump water into the soffit and back into the wall cavity. The post-storm window runs 1–4 weeks after the system passes, when actual debris is sitting on the roof and in the gutters. Background-tier WilDi delivery is built for the impulse-call moment (a homeowner watching rain pour over the front of the gutter), and a same-week zone activation in canopy-heavy ZIPs catches the post-storm cleanup wave.
Both, but lead with recurring. Florida's twice-a-year baseline (three times for canopy homes) makes a maintenance plan the right structural product, and route compounding only works if multiple homes on the same street share a service date. Your ad creative should anchor on a recurring price ($150–$300 per visit on a single-story, $225–$325 on two-story is the 2026 Angi national midpoint) with a one-time premium for non-members. The recurring product is also what justifies leasing a tunnel or zone — you're paying for the route, not for a single conversion.
Pick a zone when you can name the 1-square-mile cluster where mature canopy and large-home footprints concentrate — Avondale, San Marco, Ortega, parts of Mandarin. Zones compound with route density: every additional customer on the same square mile is a free-margin stop on the truck day. Pick a tunnel when there's a single arterial cutting through canopy stock (a 1-mile road strip catching commuters who actually live in the surrounding neighborhood). Pick background when you want city-wide brand presence at $0.20 — it's the right tier for the impulse-call moment, not for route building.
About this analysis
Written by Timm Ross, founder of WilDi Maps · Jacksonville-based · Veteran-owned. We run our own delivery mesh in this market and hold ourselves to the same numbers we publish.
More about WilDi MapsPriority Access is open to the Jacksonville pilot cohort. Fixed rate. No auction. No bidding. No Middleman Tax.
