Tunnel = a 1-mile stretch of road you own. Zone = a neighborhood-sized area of about 0.28 square miles that you own. Background = the whole member network, no geography limit. Full glossary
Veteran-owned. Jacksonville-based. Fixed rate per verified delivery. No auction, no Middleman Tax.
Jacksonville commercial cleaning market data
Customer acquisition cost
Derived: LocalIQ CPL benchmark divided by a 25 to 50 percent close rateCost per lead (FL)
LocalIQ Home Services benchmarks, cross-vertical range (commercial janitorial not separately published), Apr 2024 to Mar 2025Highest service-call window
Operator-observed budget-cycle seasonality; no qualifying source publishes commercial cleaning seasonalityThe product
WilDi Maps is not a single flat-rate product. You pick the tier that matches how local you need to be. All three are GPS-verified per claim, with no auction, no exchange rake, no Middleman Tax.
1-mile road strip
Premium
Hyper-local, just-in-time
Claim a one-mile stretch. When a member enters the strip, they get a just-in-time message, perfect for emergency services, on-route specials, and anything where being right there now beats brand awareness later.
Best for
0.28-square-mile area
Premium
Hyper-local, area-based
Claim a one-square-mile block, not tied to a single road. Catches the residential cluster, retail district, or industrial park where your work actually lives. Same just-in-time delivery as tunnels; different geometry.
Best for
City-wide rotation
From $0.25
per claim, tier-based
City-wide brand presence on rotation. Highest reach for the budget; best when familiarity beats precision. Per-delivery rate drops by tier (Enterprise: $0.25 / Pro: $0.32 / Local: $0.40 / Starter: $0.50). See /pricing for the live rate card.
Best for
What the member gets when an ad is claimed
If the member wants to act on the ad, the app navigates them straight to the advertiser's location.
Click-through to any URL: ordering page, brand site, blog post, lead form.
Open a specific page inside the WilDi app: promo details, daily specials, claim instructions.
See the full pricing breakdown on the pricing page.
The honest channel breakdown, not vendor pitches. Numbers below are public benchmarks, sourced inline. Each channel has a job; the question is which one delivers the homeowner with a failing system at a price that lets you stay profitable.
| Channel | Cost range | Notes |
|---|---|---|
| Google Local Services Ads | Per valid lead, price set by Google by location, job type, lead type and bidding mode. No published price. | Google's own words: 'You're charged for each valid lead you receive'; 'Lead prices may vary depending on your location, the job type, the type of lead, or your bidding mode.' Google publishes no per-vertical or per-market lead prices, so no dollar figure appears here. Note: from August 2026 Google is migrating LSA into Performance Max with pay-per-lead goals; you still pay only for valid leads, but manual maximum cost-per-lead bidding is going away. Google Local Services Ads help (charges, credits, Performance Max migration) |
| Google Search Ads | $93.69 to $228.15 cost per lead across published home-services trades; commercial janitorial not separately published | PPC is the workhorse paid channel for B2B commercial cleaning: facility managers searching 'commercial cleaning company near me' or 'office cleaning RFP' drive the volume. LocalIQ's per-trade benchmark (medians, 3,211 US campaigns, Apr 2024 to Mar 2025) has no janitorial row, so we show the span across the trades it does publish and say so, rather than borrow a figure. National, auction-priced. LocalIQ Home Services Search Advertising Benchmarks (Apr 2024 to Mar 2025) |
| Meta (Facebook and Instagram) lead ads | $2.23 avg CPC · $41.26 cost per lead (Home and Home Improvement, leads campaigns) | Platform-benchmark from 726 US leads-objective campaigns, Apr 2024 to Jun 2025. There is no janitorial row, so this is the nearest published category and is labelled as exactly that. A Meta lead is a form fill from someone scrolling, not a facility manager with a live RFP; conversion rate in the benchmark is 5.22%. WordStream Facebook Ads Benchmarks 2025 |
| Cold calling / outbound appointment setting | No published price; agency-quoted only | Workhorse channel for commercial cleaning. Outsourced setters book qualified facility-manager meetings; quality varies wildly by list and script. The per-lead and per-appointment figures previously shown here came from a lead-gen agency's own marketing and were dropped per our sourcing bar. Price it by asking two vendors for references, not by a published benchmark. No qualifying published benchmark |
| Direct mail to facility managers | $0.260 per piece USPS EDDM Retail postage; printing extra | USPS publishes the postage half only: $0.260 per piece flat up to 3.3 ounces, no permit required. Printing and list work are extra and are quoted by printers, not USPS, so no all-in per-lead figure appears here. EDDM goes to every door on a carrier route, which is blunt for an office-park target but cheap per piece. USPS Every Door Direct Mail Retail pricing |
| B2B partnerships / BOMA / property-manager networks | Relationship cost (no per-lead price) | BOMA Jacksonville, IFMA chapter events, commercial brokerage partnerships. Slow to ramp, highest LTV when contracts close. No one publishes a cost per lead for a relationship, so no figure appears here. No published price; relationship channel |
| Static billboards (Jacksonville) | $3 to $10 CPM nationally (executed contracts); Jacksonville blended traditional-billboard CPM $5 to $12; static bulletins $1,800 to $6,500 and posters $800 to $2,200 per 4-week flight, production $400 to $1,400 extra (AdQuick 2026 guide) | No Jacksonville operator publishes a rate card, so the local figure is a marketplace listing and labelled secondary; the national range is from executed contracts. Impressions follow Geopath's definition: gross exposures including passengers and duplicated views, not people, and only a sliver of those people procure janitorial services. Solomon Partners / OAAA 2025 CPM comparison; AdQuick Jacksonville listing; Geopath glossary |
| Digital billboards (Jacksonville) | Freeway digital bulletins $5 to $12 CPM (share of voice $3,000 to $12,000 per unit per month); downtown LEDs $12 to $22, JAX airport $15 to $28, programmatic exchange $4 to $11 (AdQuick Q2 2026 marketplace rates); self-serve plays from $0.01 per ~8-second play | A digital board rotates advertisers, typically 8 seconds of exposure every 64 to 80 seconds, so your exposure is a fraction of the board's traffic. Marketplace ranges are asking prices; the per-play price is the only platform-published billboard price that exists. AdQuick Jacksonville DOOH listing; Blip pricing |
| WilDi Maps: Cost Per Verified Delivery (CPVD) | From $0.25 (background, tier-based), with tunnels and zones priced for hyper-local | GPS-verified delivery to facility managers and office managers commuting through your chosen Jacksonville zone (Southside, Deerwood, Baymeadows) or tunnel (JTB, I-95, I-295). No auction, no bots, no Middleman Tax. WilDi Maps pricing |
The pricing model
Cost Per Verified Delivery (CPVD) is a pricing model where you pay a tier-based rate (from $0.25) each time your message is delivered to a real phone moving through a real street segment you own. The delivery is GPS-verified: the device was physically present in the corridor at the time of delivery. Not an impression, not a click, not a "potential reach": a delivery to a known location at a known time.
CPVD replaces auction-based CPM (cost per thousand impressions) and CPC (cost per click), the pricing models that hide 30-50% of an HVAC budget in the Middleman Tax. No exchanges, no demand-side platforms, no supply-side platforms, no resellers. One fixed rate, one verified delivery, one operator on the other end.
Read the full breakdown of where every dollar of an ad budget actually goes: What is the Middleman Tax?
Also known as ad platform fees. What is the Middleman Tax?
Same budget. Follow where the dollars actually go. Pick your vertical for a personalized waste estimate, or leave it on Average for the industry-wide baseline.
That's $30,000 per year. Here's where every dollar ends up:
What you put in
27% taken by SSPs and DSPs before an ad runs
26% on made-for-advertising sites, unmeasurable and non-viewable placements, and bots
47% of what you put in
Same budget, same ambition
Fixed verified human delivery · no auction
100% of your budget, a known quantity
$15,870 stops flowing to middlemen. 93,744 WilDi verified deliveries instead.
Priority Access to Jacksonville pilot zone and tunnel coverage. Background brands can use the Phase 1 Jacksonville rollout now as we start expanding.
Baseline Middleman Tax is anchored to the ANA Programmatic Media Supply Chain Transparency Study: Complete Report (Association of National Advertisers, December 5, 2023), which found that transaction costs, primarily DSP and SSP fees, account for 29 percent of the ad dollar, and that only 36 cents of every dollar entering a DSP effectively reaches the consumer once invalid traffic, non-viewable impressions and made-for-advertising sites are counted. Per-vertical estimates are not pure fee figures: they blend that fee skim with WordStream cost-per-click benchmarks and DoubleVerify invalid-traffic rates. Full methodology and sources →
Jacksonville's median home year built is 1990 , meaning a typical home is now 36 years old, well past original-system replacement age. The neighborhoods below combine housing-stock age, AC-strain factors, and replacement-driven demand.
Highest office-park density in Jacksonville: Deutsche Bank, Johnson & Johnson Vision, regional headquarters along Deerwood Park Boulevard. Best zone target for office-cleaning RFPs.
Class-A office buildings, multi-tenant business parks, and medical-office plazas around The Park at Deerwood Center. Facility-manager-dense corridor.
Office-tower corridor along Bay Street and the Northbank, with large floor-plate accounts, government buildings, and law-firm tenants that procure janitorial through formal RFPs.
Resort-property and medical-office cluster. Mayo Clinic feeders, Sawgrass professional plazas, premium pricing tolerance for medical-grade and hospitality-grade cleaning.
Boutique professional offices, law firms, and medical practices in walk-up buildings. Smaller floorplates but high contract density and word-of-mouth between tenants.
Restaurant, retail, and short-term-rental cluster. Daily/turn-cleaning contracts and post-construction work for the beach-corridor renovation cycle.
For operators on shared-lead platforms
Outsourced commercial cleaning lead-gen prices per cold-called lead or per booked appointment, quoted vendor by vendor with no published rate card and appointment quality that varies wildly. Many leads are also pitched to your competitors. CPVD is a different model entirely: you own the corridor, the delivery is GPS-verified to a real phone while it's moving through your chosen Jacksonville office-park zone, and there's no shared-lead economics. See how the math compares for B2B commercial cleaning operators.
See the lead-marketplace comparisonHonest take
WilDi isn't the right answer for every commercial cleaning ad budget. A few honest cases where traditional channels and incumbent procurement still pencil out:
If you're operating under a Stratus Building Solutions, JAN-PRO, or Coverall master franchise, the franchisor already runs national brand campaigns and feeds qualified accounts down to local unit franchisees. The marketing dollars are baked into your royalty. WilDi makes more sense for independent commercial cleaning operators competing against franchise channels, not for franchisees inside a healthy lead-feed system.
Enterprise BSCs at national scale sell through national procurement teams, RFP responses, and trade-show presence, not through neighborhood-level GPS delivery. If you're at that scale, your media plan is centralized and your sales motion is enterprise. WilDi's mesh runs neighborhood-deep, which is the wrong altitude for chasing a 50-building national-tenant master service agreement.
Federal, state, and Duval County government cleaning contracts are sold through SAM.gov, MyFloridaMarketPlace, and local procurement RFPs, not through advertising at all. Capability statements, set-aside certifications (8(a), HUBZone, SDVOSB), and past-performance references decide these awards. Marketing spend on consumer channels has zero impact on government procurement.
Baptist Health, Mayo Clinic Jacksonville, and UF Health Jacksonville run multi-year master service agreements that are renegotiated by infection-prevention committees and supply-chain teams. CIMS-GB certification, joint commission compliance history, and clinical references decide these contracts. A great corridor placement won't move a hospital procurement officer who has a 200-page bid spec to evaluate.
Google Search Ads, outbound appointment setting, targeted direct mail, and B2B networks do most of the work, because the buyer is a facility manager with a budget cycle rather than a homeowner with a problem today. What you will not find is a published price for any of it: Google sets Local Services Ads lead prices by location, job type and bidding mode and publishes no rates; no benchmark publisher breaks out commercial janitorial as its own search vertical; and outbound and partnership channels are quoted, not listed. That is why this page shows the cross-vertical home-services CPL span and says plainly that janitorial is not separately published, instead of quoting a janitorial number nobody publishes. WilDi Maps prices the opposite way: fixed-rate GPS-verified delivery starting from $0.25 (background), with tunnels and zones priced for hyper-local precision.
Cost Per Verified Delivery is WilDi Maps' pricing model. You pay from $0.25 each time your message is delivered to a real phone moving through a real street segment you own on the background tier, with tunnels (1-mile road strips) and zones (about 0.28 square mile areas) priced higher for hyper-local precision against the corridors and office parks where Jacksonville facility managers actually commute. Every delivery is GPS-verified: the device was physically present in the corridor at the time. No bots, no off-screen impressions, no auction, no Middleman Tax.
Residential cleaning is mostly transactional and consumer-grade: homeowners book a one-time deep clean or a recurring weekly maid through Angi, Thumbtack, or Google LSA. Commercial cleaning is contract-based B2B: facility managers, office managers, property managers, and procurement officers issue RFPs, compare several vendors, and sign multi-year agreements with monthly recurring revenue. Sales cycles run weeks to months. Marketing channels that work for one-time residential leads (LSA, marketplaces) underperform for commercial. Channels that work for commercial (RFPs, BOMA networks, facility-manager outreach, and visibility on the corridors decision-makers actually drive) barely move the needle for residential.
CIMS (Cleaning Industry Management Standard) is ISSA's global benchmark for operational excellence in commercial cleaning. CIMS Advanced by GBAC adds infection-prevention and disinfection protocols, critical for healthcare, education, and food-service accounts. Jacksonville contract specs from hospitals, school districts, and federal facilities increasingly list CIMS or CIMS-GB as a required bid qualification. For office and retail accounts, CIMS isn't always required, but it's a meaningful trust signal in your proposal, especially when the facility manager is comparing your bid against a national franchise. If you're chasing healthcare or government contracts in the Jacksonville market, CIMS is effectively table-stakes.
B2C residential is impulse-driven, price-sensitive, and short-funnel: a homeowner books a clean within hours or days of searching. B2B commercial is relationship-driven, RFP-driven, and long-funnel: a facility manager comparing three vendors makes a decision over weeks. The implication for ad spend: B2C marketing optimizes for immediate booking conversion. B2B marketing optimizes for awareness and trust during the comparison window. WilDi tunnels and zones are well-suited to the awareness layer, where your message reaches the facility manager every morning on her drive into Deerwood Park, weeks before she opens the RFP packet, for a fraction of the cost of buying her name on a B2B list.
Yes, and the marketing for each is different too. Office-grade janitorial covers vacuuming, restroom service, trash, surface dusting, and floor care for general business tenants. Medical-grade and hospital-grade cleaning add EPA-registered disinfectants, color-coded micro-fiber protocols, terminal cleaning of patient rooms, OSHA bloodborne-pathogen compliance, and frequently CIMS Advanced by GBAC certification. That added labor, training and materials load carries a meaningfully higher price per square foot, though no qualifying source publishes the multiple, so the figure previously quoted here was removed. Decision-makers shift from office managers to infection-prevention coordinators and facility directors. If your Jacksonville cleaning company serves both, your marketing should segment by corridor: Ponte Vedra and Riverside medical districts for medical-grade, Deerwood and Town Center for office-grade.
One verified delivery of your offer to the phone of one real person who was physically inside your chosen geography at that moment, confirmed by GPS on the device itself. That person also taps to acknowledge the offer, so a delivery is never an invisible impression. Bots, background tabs, and off-screen impressions cannot generate one. You are billed only when a verified delivery happens.
The Starter tier opens with a $50 deposit, and that deposit becomes your ad budget. Background deliveries on Starter run $0.50 per verified delivery, so the first deposit buys 100 GPS-verified deliveries to the phones of real local people out on the road. There is no auction and no platform fee stacked on top.
Background reaches everyone active in the WilDi app: nationwide by default, or limited to one area you choose (your city, your side of town) so budget is never spent outside it. A zone is a neighborhood-sized area you hold exclusively: while it is yours, no competitor can run there. A tunnel is a one-mile stretch of road you can place anywhere, and it follows the road's contours, ideal for the approach to your shop or a route your customers already drive.
No. Every tier has a fixed, published rate per verified delivery. The price you see is the price you pay, whether it is game day or a Tuesday morning. Higher tiers carry lower per-delivery rates.
About this analysis
Written by Timm Ross, founder of WilDi Maps · Jacksonville-based · Veteran-owned. We run our own delivery mesh in this market and hold ourselves to the same numbers we publish.
More about WilDi MapsPriority Access is open to the Jacksonville pilot cohort. Fixed rate. No auction. No bidding. No Middleman Tax.
