$5,000 / 50 leads
20 customers / month
$1,500 LTV × 45% margin
Watch zone — diagnose before scaling
$16,000 revenue × 45%
Margin minus spend / spend
LTV uses ticket × (1 + repeat × 2.5) — i.e., a 35% repeat rate implies the average customer comes back for ~0.875 additional jobs over the typical 24-month retention window. Industry standard for LTV:CAC: 3:1 healthy, 5:1+ underspending on growth, <2:1 likely losing money on acquisition.
The product
WilDi Maps is not a single flat-rate product. You pick the tier that matches how local you need to be. All three are GPS-verified per claim — no auction, no exchange rake, no Middleman Tax.
1-mile road strip
Premium
Hyper-local, just-in-time
Lease a one-mile stretch. When a driver enters the strip, they get a just-in-time message — perfect for emergency services, on-route specials, and anything where being right there now beats brand awareness later.
Best for
1-square-mile area
Premium
Hyper-local, area-based
Lease a one-square-mile block — not tied to a single road. Catches the residential cluster, retail district, or industrial park where your work actually lives. Same just-in-time delivery as tunnels; different geometry.
Best for
City-wide rotation
$0.20
per claim, fixed
City-wide brand presence on rotation. Highest reach for the budget — best when familiarity beats precision. The $0.20 fixed rate is the only flat-rate tier WilDi sells.
Best for
What the driver gets when an ad is claimed
If the driver wants to act on the ad, the app navigates them straight to the advertiser's location.
Click-through to any URL — ordering page, brand site, blog post, lead form.
Open a specific page inside the WilDi app — promo details, daily specials, claim instructions.
See the full pricing breakdown on the pricing page.
ROI = (gross margin from new customers − ad spend) ÷ ad spend. The honest version layers in repeat business: a single new customer is worth more than their first ticket because most local services have meaningful retention. We use LTV (lifetime value = avg ticket × (1 + repeat-rate × 2.5)) × gross margin as the per-customer value, then compare LTV-margin to CAC for the LTV:CAC ratio.
Industry standard for local services: 3:1 or higher (HubSpot, Bain). Below 3:1 means you're spending too much to acquire customers relative to what they're worth; above 5:1 generally means you're underspending on growth and could profitably invest more in acquisition. Some categories with strong recurring revenue (lawn care, pest control, pool service) target 5:1–10:1 because retention is so high.
Pull from your CRM or invoicing system: of customers acquired in a 12-month window, what % had at least one additional invoice in the next 12-24 months? Most home-services operators land at 30-50% repeat rate. Recurring service businesses (lawn, pest, pool) hit 70-85%. One-time-purchase businesses (real estate, moving) sit at 5-15% but get high referral rates.
If your LTV:CAC drops below 2:1 sustained, you're losing money on growth — pause that channel and diagnose. Common causes: auction inflation (CPLs rose without your noticing), lead-quality degradation (close rate dropping), pricing erosion (avg ticket falling), or seasonality you didn't budget for. Don't pause too fast — month-to-month variance is normal; trend across 90 days.
CPVD's structural advantage is that the rate is fixed at $0.20 (background) — unlike auction-priced channels that inflate when competitors enter or seasons spike. Predictable unit cost makes CAC easier to forecast. Tunnels and zones are priced higher for hyper-local precision but the principle is the same: rate is fixed, which lets you model CAC at planning time instead of finding out at month-end. The LTV side of the ratio doesn't change, but a more stable CAC denominator stabilizes the whole equation.
Use your actual blended gross margin from the last 12 months of finished jobs. Industry rough ranges: HVAC 35-50%, plumbing 40-55%, roofing 25-40% (high materials cost), landscaping 40-55%, dental 50-65%, restaurants 60-70% (food cost is the dominant variable). Don't use revenue per customer; gross margin is what you actually keep.
Sales will model CPVD against your actual CAC and LTV — and tell you honestly which corridors are worth a tunnel vs which should ride background.
Talk to sales