Industry range: $250–$350
Industry range: 40%–70%
10 customers × $300 CAC
At 55% close rate
Industry CPL range $45–$300
Annual spend at this pace: $36,000. If your target CPL is outside the industry range, expect either auction inflation (you'll pay more per lead) or scale shortfall (you can't buy enough leads).
Same budget
Background tier · $0.20 fixed
No auction, no exchange rake
CPVD background is $0.20 fixed per delivery. Tunnels (1-mile road strips) and zones (1-square-mile areas) deliver hyper-local just-in-time messages and are priced higher — for HVAC, the recommended mix usually includes one or both. Get a tier-specific quote for your route.
CAC range from WebFX HVAC Marketing Benchmarks 2026; CPL range from TheMediaCaptain — Google LSA HVAC stats.
Get a HVAC corridor planThe product
WilDi Maps is not a single flat-rate product. You pick the tier that matches how local you need to be. All three are GPS-verified per claim — no auction, no exchange rake, no Middleman Tax.
1-mile road strip
Premium
Hyper-local, just-in-time
Lease a one-mile stretch. When a driver enters the strip, they get a just-in-time message — perfect for emergency services, on-route specials, and anything where being right there now beats brand awareness later.
Best for
1-square-mile area
Premium
Hyper-local, area-based
Lease a one-square-mile block — not tied to a single road. Catches the residential cluster, retail district, or industrial park where your work actually lives. Same just-in-time delivery as tunnels; different geometry.
Best for
City-wide rotation
$0.20
per claim, fixed
City-wide brand presence on rotation. Highest reach for the budget — best when familiarity beats precision. The $0.20 fixed rate is the only flat-rate tier WilDi sells.
Best for
What the driver gets when an ad is claimed
If the driver wants to act on the ad, the app navigates them straight to the advertiser's location.
Click-through to any URL — ordering page, brand site, blog post, lead form.
Open a specific page inside the WilDi app — promo details, daily specials, claim instructions.
See the full pricing breakdown on the pricing page.
Most healthy Jacksonville HVAC operators run a customer acquisition cost (CAC) of $250–$350 across channels (WebFX 2026 benchmarks). At a $300 average CAC and a goal of 20 new customers per month, you're looking at $6,000/month in ad spend — but that figure ignores close rate. If your close rate is 50%, you actually need 40 leads/month, putting your effective cost-per-lead target at $150.
Close rate is the multiplier between leads and customers. A 70% close rate on emergency LSA leads means 14 customers from 20 leads. A 30% close rate on shared marketplace leads (Angi/Thumbtack/HomeAdvisor sell the same lead 3-5 times) means only 6 customers from those same 20 leads. The lower your close rate, the more leads you have to buy to hit the same customer count.
Google Local Services Ads (LSA) for high-intent search ($45–$300 per lead in Florida), Google Search Ads for keyword targeting ($80–$200/lead), shared lead marketplaces for cold-start fill ($25–$100, but expect lower close rates because the lead is sold 3-5 times). For corridor and neighborhood-level reach, WilDi Maps CPVD: from $0.20 (background) — tunnels and zones priced for hyper-local precision around high-AC-failure neighborhoods.
If your monthly HVAC ad spend is $6,000, that's $72,000/year. At CPVD background ($0.20 fixed per GPS-verified delivery), the same annual budget delivers 360,000 verified driver-phone deliveries. Tunnels and zones deliver hyper-local, just-in-time messages on a leased corridor — priced higher than background but more precise. Most HVAC operators run a mix: tunnels on commute corridors for emergency-en-route, zones for the residential clusters with older AC stock, background for city-wide brand awareness.
Industry-aggregate data puts emergency repair calls at 60–70% close (Service Direct, JBWarranties), maintenance plans at 30–40%, and shared marketplace leads at 40–60% below exclusive lead close rates. The 55% default in this calculator is a healthy mid-range for a well-run operator with mixed lead sources.
Most healthy HVAC operators run both. LSA captures high-intent Google search (someone typing 'HVAC repair near me' right now). CPVD captures corridor and neighborhood reach (drivers passing through Mandarin or Avondale who don't yet know they have a failing AC). They serve different funnel positions — LSA is bottom-funnel intent capture, CPVD is corridor-level demand creation.
Sales will model your specific corridor + zip-code mix and quote tunnel + zone pricing for the neighborhoods where Jacksonville HVAC actually sells.
Talk to sales