Industry range: $250-$750
Industry range: 15%-40%
10 customers × $500 CAC
At 25% close rate
Industry CPL range $50-$256
Annual spend at this pace: $60,000. If your target CPL is outside the industry range, expect either auction inflation (you'll pay more per lead) or scale shortfall (you can't buy enough leads).
Same budget
Background tier · tier-based
No auction, no exchange rake
CPVD background is tier-based per delivery. Tunnels (1-mile road strips) and zones (1-square-mile areas) deliver hyper-local just-in-time messages and are priced higher. For roofing, the recommended mix usually includes one or both. Get a tier-specific quote for your route.
CAC range from Roofing Salesman - 2026 Sales Acquisition Cost; CPL range from SearchLight Digital - Roofing Google Ads CPL.
Get a roofing corridor planThe product
WilDi Maps is not a single flat-rate product. You pick the tier that matches how local you need to be. All three are GPS-verified per claim, with no auction, no exchange rake, no Middleman Tax.
1-mile road strip
Premium
Hyper-local, just-in-time
Claim a one-mile stretch. When a driver enters the strip, they get a just-in-time message, perfect for emergency services, on-route specials, and anything where being right there now beats brand awareness later.
Best for
1-square-mile area
Premium
Hyper-local, area-based
Claim a one-square-mile block, not tied to a single road. Catches the residential cluster, retail district, or industrial park where your work actually lives. Same just-in-time delivery as tunnels; different geometry.
Best for
City-wide rotation
From $0.25
per claim, tier-based
City-wide brand presence on rotation. Highest reach for the budget; best when familiarity beats precision. Per-delivery rate drops by tier (Enterprise: $0.25 / Pro: $0.32 / Local: $0.40 / Starter: $0.50). See /pricing for the live rate card.
Best for
What the driver gets when an ad is claimed
If the driver wants to act on the ad, the app navigates them straight to the advertiser's location.
Click-through to any URL: ordering page, brand site, blog post, lead form.
Open a specific page inside the WilDi app: promo details, daily specials, claim instructions.
See the full pricing breakdown on the pricing page.
Roofing CAC runs $250-$750 across channels (Roofing Salesman 2026; wider range than HVAC because roofing has more variable lead-source mix). At a $500 average CAC and a goal of 10 new jobs per month, that's $5,000/month in ad spend. Roofing close rates run 15-40%, well below most home-services, because roofing is a high-ticket considered purchase with lots of competing quotes.
Two reasons. First, the average ticket is much higher (roofing $8K-$25K vs HVAC $5K-$15K), so operators can profitably spend more to acquire each customer. Second, the consideration cycle is longer. Roofers compete on bids, contractors get 3-5 quotes, close rates drop, and CAC goes up to compensate. Storm-driven demand also inflates auction CPLs 2-5× when a named storm is in the Atlantic basin.
Hurricane season (June-November) inflates Google Search and LSA CPLs 2-5× as out-of-state storm chasers flood Florida market and bid up keywords. Pre-storm in May plus the 14-90 day insurance-driven repair wave after a named storm are the cheapest acquisition windows because demand is high but auction inflation hasn't fully caught up.
Industry-aggregate close rates: exclusive Google LSA roofing leads 30-40%, Google Search Ads 20-35%, shared marketplace leads (Angi/Thumbtack/HomeAdvisor) 8-15% because the same lead is sold to 3-5 competing roofers. The 25% default in this calculator is a healthy mid-range across mixed sources.
Roofing is a strong tunnel + zone fit. Hurricane corridors and storm-track zip codes have predictable post-storm demand spikes; CPVD lets you claim and own specific corridors and zones at fixed pricing rather than competing in storm-chaser-inflated auctions. From $0.25 (background, tier-based); tunnels and zones are priced for hyper-local precision. A typical roofer runs background for brand awareness, layered tunnels on commute corridors that pass damaged neighborhoods, and zones over older-roof clusters in Avondale, San Marco, Atlantic Beach.
Bidding storm-chaser keywords ("emergency roof repair Jacksonville", "hurricane roof damage") during a named storm is auction warfare. Out-of-state contractors with deeper pockets often outbid local operators temporarily. Your edge is licensing. Florida Statute 489.127 makes unlicensed contracting a third-degree felony during a declared state of emergency, which thins the field. Mix bottom-funnel auction with corridor-level CPVD presence so your local-licensed message reaches the same drivers without paying auction premiums.
The Starter tier opens with a $50 deposit, and that deposit becomes your ad budget. Background deliveries on Starter run $0.50 per verified delivery, so the first deposit buys 100 GPS-verified deliveries to real driver phones. There is no auction and no platform fee stacked on top.
No. Every tier has a fixed, published rate per verified delivery. The price you see is the price you pay, whether it is game day or a Tuesday morning. Higher tiers carry lower per-delivery rates.
Background runs city-wide across every active driver in the metro. A zone is a neighborhood-sized area you hold exclusively: while it is yours, no competitor can run there. A tunnel is a one-mile stretch of road you can place anywhere, and it follows the road's contours, ideal for the approach to your shop or a route your customers already drive.
Four public tiers: Starter ($50 minimum deposit, background only), Local ($250, up to 2 tunnels and 1 zone), Pro ($1,000, up to 8 tunnels and 5 zones), and Enterprise ($3,000, up to 25 tunnels and 15 zones). Per-delivery background rates step down by tier, from $0.50 on Starter to $0.25 on Enterprise. An Agency tier is available through sales.
Sales will model your specific Jacksonville roofing corridor + zip-code mix, with hurricane-season tier pricing in mind.
Talk to sales