Industry range: $250–$750
Industry range: 15%–40%
10 customers × $500 CAC
At 25% close rate
Industry CPL range $50–$256
Annual spend at this pace: $60,000. If your target CPL is outside the industry range, expect either auction inflation (you'll pay more per lead) or scale shortfall (you can't buy enough leads).
Same budget
Background tier · $0.20 fixed
No auction, no exchange rake
CPVD background is $0.20 fixed per delivery. Tunnels (1-mile road strips) and zones (1-square-mile areas) deliver hyper-local just-in-time messages and are priced higher — for roofing, the recommended mix usually includes one or both. Get a tier-specific quote for your route.
CAC range from Roofing Salesman — 2026 Sales Acquisition Cost; CPL range from SearchLight Digital — Roofing Google Ads CPL.
Get a roofing corridor planThe product
WilDi Maps is not a single flat-rate product. You pick the tier that matches how local you need to be. All three are GPS-verified per claim — no auction, no exchange rake, no Middleman Tax.
1-mile road strip
Premium
Hyper-local, just-in-time
Lease a one-mile stretch. When a driver enters the strip, they get a just-in-time message — perfect for emergency services, on-route specials, and anything where being right there now beats brand awareness later.
Best for
1-square-mile area
Premium
Hyper-local, area-based
Lease a one-square-mile block — not tied to a single road. Catches the residential cluster, retail district, or industrial park where your work actually lives. Same just-in-time delivery as tunnels; different geometry.
Best for
City-wide rotation
$0.20
per claim, fixed
City-wide brand presence on rotation. Highest reach for the budget — best when familiarity beats precision. The $0.20 fixed rate is the only flat-rate tier WilDi sells.
Best for
What the driver gets when an ad is claimed
If the driver wants to act on the ad, the app navigates them straight to the advertiser's location.
Click-through to any URL — ordering page, brand site, blog post, lead form.
Open a specific page inside the WilDi app — promo details, daily specials, claim instructions.
See the full pricing breakdown on the pricing page.
Roofing CAC runs $250–$750 across channels (Roofing Salesman 2026 — wider range than HVAC because roofing has more variable lead-source mix). At a $500 average CAC and a goal of 10 new jobs per month, that's $5,000/month in ad spend. Roofing close rates run 15–40% — well below most home-services because roofing is a high-ticket considered purchase with lots of competing quotes.
Two reasons. First, the average ticket is much higher (roofing $8K-$25K vs HVAC $5K–$15K), so operators can profitably spend more to acquire each customer. Second, the consideration cycle is longer — roofers compete on bids, contractors get 3-5 quotes, close rates drop, CAC goes up to compensate. Storm-driven demand also inflates auction CPLs 2-5× when a named storm is in the Atlantic basin.
Hurricane season (June–November) inflates Google Search and LSA CPLs 2–5× as out-of-state storm chasers flood Florida market and bid up keywords. Pre-storm in May plus the 14–90 day insurance-driven repair wave after a named storm are the cheapest acquisition windows because demand is high but auction inflation hasn't fully caught up.
Industry-aggregate close rates: exclusive Google LSA roofing leads 30–40%, Google Search Ads 20–35%, shared marketplace leads (Angi/Thumbtack/HomeAdvisor) 8–15% because the same lead is sold to 3–5 competing roofers. The 25% default in this calculator is a healthy mid-range across mixed sources.
Roofing is a strong tunnel + zone fit. Hurricane corridors and storm-track zip codes have predictable post-storm demand spikes; CPVD lets you lease specific corridors and zones at fixed pricing rather than competing in storm-chaser-inflated auctions. From $0.20 (background) — tunnels and zones priced for hyper-local precision. A typical roofer runs background for brand awareness, layered tunnels on commute corridors that pass damaged neighborhoods, and zones over older-roof clusters in Avondale, San Marco, Atlantic Beach.
Bidding storm-chaser keywords ("emergency roof repair Jacksonville", "hurricane roof damage") during a named storm is auction warfare. Out-of-state contractors with deeper pockets often outbid local operators temporarily. Your edge is licensing — Florida Statute 489.127 makes unlicensed contracting a third-degree felony during a declared state of emergency, which thins the field. Mix bottom-funnel auction with corridor-level CPVD presence so your local-licensed message reaches the same drivers without paying auction premiums.
Sales will model your specific Jacksonville roofing corridor + zip-code mix, with hurricane-season tier pricing in mind.
Talk to sales