Annual: $30,000
What you put in
At $4.5–$11 CPM
At ~30% qualified-exposure share
Excludes $500–$2,000 production cost per creative (one-time, billed separately by the billboard vendor). Source: AdQuick Jacksonville pricing.
Same budget
Real driver phones, real routes
No auction, no exchange rake
CPVD background rate is $0.20 fixed per claim. Tunnels (1-mile strips) and zones (1-square-mile areas) are priced higher for hyper-local precision — request a quote for those tiers.
Same budget = 150,000 GPS-verified deliveries vs 818,172–1,999,992 realistic billboard exposures.
Get a tunnel/zone quoteThe product
WilDi Maps is not a single flat-rate product. You pick the tier that matches how local you need to be. All three are GPS-verified per claim — no auction, no exchange rake, no Middleman Tax.
1-mile road strip
Premium
Hyper-local, just-in-time
Lease a one-mile stretch. When a driver enters the strip, they get a just-in-time message — perfect for emergency services, on-route specials, and anything where being right there now beats brand awareness later.
Best for
1-square-mile area
Premium
Hyper-local, area-based
Lease a one-square-mile block — not tied to a single road. Catches the residential cluster, retail district, or industrial park where your work actually lives. Same just-in-time delivery as tunnels; different geometry.
Best for
City-wide rotation
$0.20
per claim, fixed
City-wide brand presence on rotation. Highest reach for the budget — best when familiarity beats precision. The $0.20 fixed rate is the only flat-rate tier WilDi sells.
Best for
What the driver gets when an ad is claimed
If the driver wants to act on the ad, the app navigates them straight to the advertiser's location.
Click-through to any URL — ordering page, brand site, blog post, lead form.
Open a specific page inside the WilDi app — promo details, daily specials, claim instructions.
See the full pricing breakdown on the pricing page.
AdQuick lists Jacksonville static billboards at $4.50–$11 CPM (cost per thousand impressions), with most 4-week flights running $1,500–$4,500 in media plus $500–$2,000 in production. Digital DOOH boards in Jax run roughly $11 CPM. A typical mid-market local advertiser spends $2,000–$4,000/month for a single static board.
CPM bills you for every thousand estimated impressions, regardless of who saw it (driver, passenger, renter, out-of-market). CPVD's background tier bills $0.20 per GPS-verified delivery to a real driver phone — no estimation, no auction, no Middleman Tax. Tunnels (1-mile road strips) and zones (1-square-mile areas) are priced higher for hyper-local precision.
Out-of-Home industry research (Geopath, OAAA) consistently finds that the share of billboard impressions reaching an in-market, qualified buyer is much smaller than the raw vehicle count. We use 30% as a conservative working estimate — the actual figure varies by board, location, season, and product category. The honest takeaway: a 750,000-impression billboard rarely puts your message in front of 750,000 qualified buyers.
One GPS-verified delivery to a real driver phone moving through a Jacksonville street segment WilDi controls. The advertiser doesn't pay for impressions, attempts, or estimated reach — only for verified deliveries that actually happened. No auction, no exchange rake, no bot exposure.
Background is the city-wide rotation tier at $0.20 fixed. Tunnels (1-mile road strips) and zones (1-square-mile areas) deliver hyper-local just-in-time messages and are priced higher for that precision. Exact tunnel/zone pricing isn't publicly committed — talk to sales for a quote on a specific corridor.
Fixed $0.20 background, premium for tunnels/zones. Sales will model the specific Jacksonville streets you care about and quote tunnel + zone pricing for your industry.
Talk to sales