Industry range: $150–$300
Industry range: 45%–70%
10 customers × $200 CAC
At 55% close rate
Industry CPL range $30–$95
Annual spend at this pace: $24,000. If your target CPL is outside the industry range, expect either auction inflation (you'll pay more per lead) or scale shortfall (you can't buy enough leads).
Same budget
Background tier · $0.20 fixed
No auction, no exchange rake
CPVD background is $0.20 fixed per delivery. Tunnels (1-mile road strips) and zones (1-square-mile areas) deliver hyper-local just-in-time messages and are priced higher — for electrical, the recommended mix usually includes one or both. Get a tier-specific quote for your route.
The product
WilDi Maps is not a single flat-rate product. You pick the tier that matches how local you need to be. All three are GPS-verified per claim — no auction, no exchange rake, no Middleman Tax.
1-mile road strip
Premium
Hyper-local, just-in-time
Lease a one-mile stretch. When a driver enters the strip, they get a just-in-time message — perfect for emergency services, on-route specials, and anything where being right there now beats brand awareness later.
Best for
1-square-mile area
Premium
Hyper-local, area-based
Lease a one-square-mile block — not tied to a single road. Catches the residential cluster, retail district, or industrial park where your work actually lives. Same just-in-time delivery as tunnels; different geometry.
Best for
City-wide rotation
$0.20
per claim, fixed
City-wide brand presence on rotation. Highest reach for the budget — best when familiarity beats precision. The $0.20 fixed rate is the only flat-rate tier WilDi sells.
Best for
What the driver gets when an ad is claimed
If the driver wants to act on the ad, the app navigates them straight to the advertiser's location.
Click-through to any URL — ordering page, brand site, blog post, lead form.
Open a specific page inside the WilDi app — promo details, daily specials, claim instructions.
See the full pricing breakdown on the pricing page.
Electrical CAC runs $150–$300 across channels (FinancialModelsLab 2026). At $200 average CAC and a 30-customer-month goal, that's $6,000/month. Electrical has the lowest LSA CPL of any home-services vertical ($30–$95 per Blue Grid Media) because residential electrical service calls are high-intent + relatively standard.
Lower auction inflation. Fewer multi-state chains aggressively bid electrical keywords compared to HVAC. Most electrical work is local-licensed — Florida § 489 electrical-contractor licenses are state-level, which thins out-of-state competitors. The bidding pool stays mostly local.
Panel upgrades and EV-charger installs are different audiences. Panel-upgrade leads come from older homes (1960s–1990s stock with FPE/Zinsco/Pushmatic panels at end-of-life) and insurance-driven discoveries. EV-charger leads come from new EV buyers (premium markets, Nocatee, Ponte Vedra, San Marco). Run them as separate campaigns with separate keyword sets and creative.
Mix of zone (older-home clusters with aging panel stock — Avondale, San Marco, Mandarin) + tunnel (post-storm corridors needing service-drop replacements). Background ($0.20 fixed) for general brand awareness — electrical-contractor recognition matters because the customer needs to trust a stranger with their home wiring. Local-licensed brand presence wins.
3:1–5:1 standard for service-call electricians. Whole-house rewire and EV-charger work skews higher because the average ticket is higher. Solar+battery integrators have much higher LTV from referrals — first install drives 0.5–1.0 additional installs in the same neighborhood within 18 months.
These are obsolete defective electrical panels that still exist in many 1960s–1980s Jacksonville homes. Florida insurance carriers are increasingly issuing non-renewal letters when homes have FPE/Zinsco/Pushmatic. That's an ad opportunity — operators who explicitly mention "FPE/Zinsco/Pushmatic replacement" in their ad copy capture the insurance-driven panel-upgrade demand.
Sales will model panel-upgrade neighborhoods (Avondale, San Marco, Mandarin) and EV-charger zones (Ponte Vedra, Nocatee).
Talk to sales