Veteran-owned. Jacksonville-based. Fixed rate per verified delivery — no auction, no Middleman Tax.
Jacksonville electrical market data
Customer acquisition cost
FinancialModelsLab — Electrical Contractor KPI Benchmarks 2026Highest service-call window
Florida Electrical Authority — hurricane preparedness and post-storm electrical demandThe product
WilDi Maps is not a single flat-rate product. You pick the tier that matches how local you need to be. All three are GPS-verified per claim — no auction, no exchange rake, no Middleman Tax.
1-mile road strip
Premium
Hyper-local, just-in-time
Lease a one-mile stretch. When a driver enters the strip, they get a just-in-time message — perfect for emergency services, on-route specials, and anything where being right there now beats brand awareness later.
Best for
1-square-mile area
Premium
Hyper-local, area-based
Lease a one-square-mile block — not tied to a single road. Catches the residential cluster, retail district, or industrial park where your work actually lives. Same just-in-time delivery as tunnels; different geometry.
Best for
City-wide rotation
$0.20
per claim, fixed
City-wide brand presence on rotation. Highest reach for the budget — best when familiarity beats precision. The $0.20 fixed rate is the only flat-rate tier WilDi sells.
Best for
What the driver gets when an ad is claimed
If the driver wants to act on the ad, the app navigates them straight to the advertiser's location.
Click-through to any URL — ordering page, brand site, blog post, lead form.
Open a specific page inside the WilDi app — promo details, daily specials, claim instructions.
See the full pricing breakdown on the pricing page.
The honest channel breakdown — not vendor pitches. Numbers below are public benchmarks, sourced inline. Each channel has a job; the question is which one delivers the homeowner with a failing system at a price that lets you stay profitable.
| Channel | Cost range | Notes |
|---|---|---|
| Google Local Services Ads | $30–$95 per lead | Pay-per-lead, Google's own product. General service calls $30–$65; panel upgrades $55–$90; EV-charger and generator installs $60–$95. Florida CPL skews high in dense metros. Blue Grid Media — Google LSA for electricians (2026) |
| Google Search Ads | $60–$150 per lead | Broad-match electrician keywords inflate in storm season; high-intent terms like 'panel replacement' and 'EV charger install' clear $20–$40 per click. Result Calls — electrician lead costs guide |
| Static billboards (Jacksonville) | $4.50–$5 CPM (~$1,500–$4,500 / 4-week flight) | ~750,000 impressions per 4-week unit. Impressions include drivers, passengers, renters, and out-of-market traffic — most of whom don't own the panel that needs replacing. AdQuick — Jacksonville billboard cost |
| Digital billboards (Jacksonville) | ~$11 CPM | Rotating slot, ~7–10 second exposure shared with 5–7 other advertisers in rotation. AdQuick — Jacksonville DOOH |
| Lead-generation marketplaces (Angi, Thumbtack, HomeAdvisor) | $25–$100+ per shared lead | Leads typically sold 3–5 times to competing electricians; close rates fall 40–60% below exclusive channels. Particularly punishing on commodity service calls. Result Calls — electrician lead-marketplace breakdown |
| WilDi Maps — Cost Per Verified Delivery (CPVD) | From $0.20 (background) — tunnels and zones priced for hyper-local | GPS-verified human delivery in your chosen Jacksonville zone or tunnel. No auction, no bots, no Middleman Tax. WilDi Maps pricing |
The pricing model
Cost Per Verified Delivery (CPVD) is a pricing model where you pay a fixed rate — $0.20 — each time your message is delivered to a real phone moving through a real street segment you've leased. The delivery is GPS-verified: the device was physically present in the corridor at the time of delivery. Not an impression, not a click, not a "potential reach" — a delivery to a known location at a known time.
CPVD replaces auction-based CPM (cost per thousand impressions) and CPC (cost per click) — the pricing models that hide 30–50% of an HVAC budget in the Middleman Tax. No exchanges, no demand-side platforms, no supply-side platforms, no resellers. One fixed rate, one verified delivery, one operator on the other end.
Read the full breakdown of where every dollar of an ad budget actually goes: What is the Middleman Tax?
Also known as ad platform fees. What is the Middleman Tax?
Same budget. Follow where the dollars actually go. Pick your vertical for a personalized waste estimate, or leave it on Average for the industry-wide baseline.
Applied rate: ~50% waste
That's $30,000 per year. Here's where every dollar ends up:
What you put in
~50% estimated total waste on Local services (HVAC, plumbing, electrical) · ~50% upper · WordStream + DoubleVerify
What's left after the tax
Same budget — same ambition
Fixed verified human delivery · no auction
100% of your budget — a known quantity
$15,000 stops flowing to middlemen. 150,000 WilDi verified deliveries instead.
Priority Access to Jacksonville pilot zone and tunnel infrastructure. Background brands may utilize Phase 1 Jacksonville rollout now as we start expanding.
Baseline Middleman Tax uses the ~30% intermediary-extraction figure from the ANA Programmatic Media Supply Chain Transparency Study (PwC, 2023) and the ISBA Programmatic Supply Chain Study (PwC, 2020). Per-vertical estimates combine WordStream cost-per-click benchmarks with DoubleVerify invalid-traffic rates. Full methodology and sources →
Jacksonville's median home year built is 1986 — meaning a typical home is now 40 years old, well past original-system replacement age. The neighborhoods below combine housing-stock age, AC-strain factors, and replacement-driven demand.
Pre-1940s housing — knob-and-tube remnants and 60-amp services common; whole-house rewires and 200-amp upgrades dominate the work mix.
Pre-1950 stock with 1960s–1980s panel retrofits; Federal Pacific Stab-Lok and Zinsco panels now triggering insurance non-renewal letters.
1970s–1980s suburban build — peak Pushmatic and FPE installation window; panels now 40–55 years old and at end of service life.
High-income coastal — Tesla/EV adoption drives Level 2 charger installs (often paired with 200-amp panel upgrades) and whole-home Generac demand.
1960s–1980s stock, retiree-dense — fixed-income owners deferred panel work for decades; insurance-driven replacements and safety upgrades cluster here.
Newer-build exurban — EV-ready garages, smart-home retrofits, and Level 2 charger adds on existing 200-amp panels (lower ticket, higher volume).
For operators on shared-lead platforms
Lead-marketplace platforms charge $25–$100+ per shared lead — and the same lead is typically sold to 3–5 competing electricians. Close rates run 40–60% below exclusive channels, which is brutal on commodity service calls and even worse on high-ticket panel and EV-charger work where the buyer is shopping multiple bids by design. CPVD is a different model entirely: you own the corridor, the delivery is verified to your phone-as-driver, and there's no shared-lead economics.
See the lead-marketplace comparisonHonest take
WilDi isn't the right answer for every electrical ad budget. A few honest cases where traditional channels still pencil out:
Commercial tenant build-outs, industrial plant electrical, and federal-facility work are sold through GC relationships, plan rooms, and bid platforms — not consumer-grade local advertising. CPVD doesn't help you reach a project manager at a general contractor.
Whole-home solar with battery backup is a multi-touch, multi-month sale that lives on financed-product channels (lender networks, EnergySage, solar marketplaces) and YouTube long-form. WilDi's strength is single-corridor targeting; complex financed sales need brand-building and educational content first.
IBEW Local 177 partner shops bidding on out-of-state union jobs need trade-press placement, ABC/NECA event sponsorship, and centralized programmatic — not neighborhood-deep mesh delivery. Recruiting journeyman labor for a Jacksonville-headquartered crew working in Atlanta is a different ad problem.
When demand spikes 10x in the 48 hours after a hurricane, sheer reach beats targeting precision and most restoration work flows through utility-coordinated mutual-aid agreements (FPL, JEA, Duke). WilDi catches the 14–90 day insurance-driven repair wave on service drops, meter bases, and panels — not the immediate utility-side restoration hour.
Most Jacksonville electrical contractors run $150–$300 customer acquisition cost (CAC) on a healthy account, with the industry targeting around $150 by 2026. Google Local Services Ads charge $30–$95 per lead — general service calls at $30–$65, panel upgrades $55–$90, and EV-charger or generator installs $60–$95. Billboard flights start around $1,500 for 4 weeks at $4.50 CPM. WilDi Maps' Cost Per Verified Delivery (CPVD) starts at $0.20 per GPS-verified delivery on background rotation, with tunnels and zones priced higher for hyper-local precision. The variance across the other channels is mostly waste — impressions delivered to passengers, renters, out-of-market drivers, and bots.
It depends on what you're selling. For commodity service calls (outlets, ceiling fans, lighting), Google LSA at $30–$65 per lead is the floor — but it's an auction and competitors can drive it higher. For high-ticket work (panel upgrades, EV chargers, generators), the lead-marketplace platforms get expensive fast and shared leads close 40–60% worse than exclusive ones. Static billboards on I-95 and JTB deliver scale but bleed budget on non-homeowners. WilDi Maps' $0.20 CPVD background rate (tunnels and zones priced higher for hyper-local) lets you target a specific corridor — for instance, a Mandarin tunnel covering 1970s–80s panels at end of life — without competing in a real-time auction.
EV charger installation leads are among the highest-value the trade sees — $60–$95 on Google LSA, with average install tickets between $1,200–$3,000 (more if a 200-amp panel upgrade is bundled). Florida is one of the top three EV-charging deployment states by volume, and Jacksonville's higher-income coastal neighborhoods (Ponte Vedra Beach, San Marco) and EV-ready exurbs (Nocatee) drive most install demand. Geo-targeting matters more than channel here: a CPVD tunnel through Ponte Vedra captures the actual buyer pool, where a metro-wide LSA campaign pays you to reach renters and apartment dwellers who can't install at home.
Cost Per Verified Delivery is WilDi Maps' pricing model. You pay $0.20 each time your message is delivered to a real phone moving through a real street segment you've leased. The delivery is GPS-verified — the device was physically present in the corridor at the time of delivery. No bots, no off-screen impressions, no auction, no Middleman Tax. CPVD replaces the impression-based pricing (CPM) that traditionally hides 30–50% of an electrical contractor's ad budget in intermediary fees.
Housing-stock age and panel-brand history are the two best predictors. Federal Pacific Stab-Lok, Zinsco, and Pushmatic panels were installed in millions of homes between the 1960s and 1980s and are now insurance-flagged — many Florida insurers will issue a non-renewal notice unless the panel is replaced. The strongest Jacksonville neighborhoods for panel work are Riverside/Avondale (pre-1940s, 60-amp services and knob-and-tube remnants), San Marco (mid-century retrofits with FPE/Zinsco), Mandarin (1970s–80s Pushmatic peak), and Arlington (1960s–80s stock with retiree-deferred maintenance). Ponte Vedra Beach drives the high-end EV-and-panel-upgrade combo work.
Three levers. First, stop paying for impressions you can't verify — switch the verifiable share of your spend to fixed-rate delivery instead of auction CPM. Second, target by housing-stock and panel-vintage rather than raw traffic count — a billboard on I-95 reaches commuters, while a tunnel through Mandarin or Arlington reaches the homeowners whose Federal Pacific panel is about to trigger a non-renewal letter. Third, build the pre-hurricane window into your media plan: June–October sees the surge in service-drop and meter-base replacements, and a generator-install lead booked in May can ship before the first storm warning of the season.
About this analysis
Written by Timm Ross, founder of WilDi Maps · Jacksonville-based · Veteran-owned. We run our own delivery mesh in this market and hold ourselves to the same numbers we publish.
More about WilDi MapsPriority Access is open to the Jacksonville pilot cohort. Fixed rate. No auction. No bidding. No Middleman Tax.
