Industry range: $200–$400
Industry range: 40%–70%
10 customers × $300 CAC
At 55% close rate
Industry CPL range $30–$256
Annual spend at this pace: $36,000. If your target CPL is outside the industry range, expect either auction inflation (you'll pay more per lead) or scale shortfall (you can't buy enough leads).
Same budget
Background tier · $0.20 fixed
No auction, no exchange rake
CPVD background is $0.20 fixed per delivery. Tunnels (1-mile road strips) and zones (1-square-mile areas) deliver hyper-local just-in-time messages and are priced higher — for plumbing, the recommended mix usually includes one or both. Get a tier-specific quote for your route.
The product
WilDi Maps is not a single flat-rate product. You pick the tier that matches how local you need to be. All three are GPS-verified per claim — no auction, no exchange rake, no Middleman Tax.
1-mile road strip
Premium
Hyper-local, just-in-time
Lease a one-mile stretch. When a driver enters the strip, they get a just-in-time message — perfect for emergency services, on-route specials, and anything where being right there now beats brand awareness later.
Best for
1-square-mile area
Premium
Hyper-local, area-based
Lease a one-square-mile block — not tied to a single road. Catches the residential cluster, retail district, or industrial park where your work actually lives. Same just-in-time delivery as tunnels; different geometry.
Best for
City-wide rotation
$0.20
per claim, fixed
City-wide brand presence on rotation. Highest reach for the budget — best when familiarity beats precision. The $0.20 fixed rate is the only flat-rate tier WilDi sells.
Best for
What the driver gets when an ad is claimed
If the driver wants to act on the ad, the app navigates them straight to the advertiser's location.
Click-through to any URL — ordering page, brand site, blog post, lead form.
Open a specific page inside the WilDi app — promo details, daily specials, claim instructions.
See the full pricing breakdown on the pricing page.
Plumbing CAC runs $200–$400 across channels (SearchLight 2026). At $300 average CAC and a 25-customer-month goal, that's $7,500/month. Emergency plumbing close rates are unusually high (60–70%) because the customer has an immediate problem — that helps the math even at higher CPLs.
Water-heater and burst-pipe queries on Google Search Ads can clear $256+ per lead (SearchLight). The reason: high-intent + high-ticket. Someone searching 'water heater replacement near me' is hours from buying a $1,500–$3,000 unit. Even at a $250 CPL, the close-rate × ticket math works.
Emergency plumbing leads (burst pipe, no hot water, sewer backup) close at 60–70% (Service Direct, JBWarranties). Shopping leads (water filtration upgrade, fixture replacement) close at 25–40%. Mix matters: a heavy-emergency lead pipeline justifies higher CPLs than a heavy-shopping pipeline.
Strong tunnel fit. Emergency plumbing happens in the home but the search trigger is often during the commute (driver gets a text from spouse: "there's water everywhere"). Tunnels on commute corridors deliver the just-in-time plumber message at the moment the driver is searching. Zones for residential cluster coverage. Background for city-wide brand awareness.
Yes. Emergency keywords convert fast and tolerate high CPLs. Maintenance keywords (filter replacement, water-treatment install) convert slower at lower CPLs. Run separate campaigns with separate budgets so emergency CPL inflation doesn't poison your maintenance ROI.
Rare-but-severe winter freeze events (Jan 2022, Jan 2025) trigger massive demand spikes — News4Jax documented plumbers "inundated with calls" within hours. Year-round slab leaks (FL slab homes built 1970s–1990s are at peak failure age) drive baseline demand. Hurricane-season storm flooding overwhelms municipal sewer + creates sewer-backup demand.
Sales will model commute-corridor tunnels and residential-cluster zones for your specific Jax service area.
Talk to sales