Veteran-owned. Jacksonville-based. Fixed rate per verified delivery. No auction, no Middleman Tax.
Jacksonville window installation market data
Highest service-call window
NOAA, Atlantic hurricane season (June 1-November 30)The product
WilDi Maps is not a single flat-rate product. You pick the tier that matches how local you need to be. All three are GPS-verified per claim, with no auction, no exchange rake, no Middleman Tax.
1-mile road strip
Premium
Hyper-local, just-in-time
Claim a one-mile stretch. When a driver enters the strip, they get a just-in-time message, perfect for emergency services, on-route specials, and anything where being right there now beats brand awareness later.
Best for
1-square-mile area
Premium
Hyper-local, area-based
Claim a one-square-mile block, not tied to a single road. Catches the residential cluster, retail district, or industrial park where your work actually lives. Same just-in-time delivery as tunnels; different geometry.
Best for
City-wide rotation
From $0.25
per claim, tier-based
City-wide brand presence on rotation. Highest reach for the budget; best when familiarity beats precision. Per-delivery rate drops by tier (Enterprise: $0.25 / Pro: $0.32 / Local: $0.40 / Starter: $0.50). See /pricing for the live rate card.
Best for
What the driver gets when an ad is claimed
If the driver wants to act on the ad, the app navigates them straight to the advertiser's location.
Click-through to any URL: ordering page, brand site, blog post, lead form.
Open a specific page inside the WilDi app: promo details, daily specials, claim instructions.
See the full pricing breakdown on the pricing page.
The honest channel breakdown, not vendor pitches. Numbers below are public benchmarks, sourced inline. Each channel has a job; the question is which one delivers the homeowner with a failing system at a price that lets you stay profitable.
| Channel | Cost range | Notes |
|---|---|---|
| Google Local Services Ads (Doors & Windows) | ~$200 average CPL (home services 2025) | Doors & Windows Sales had one of the highest CPLs in home services in 2025 benchmarks. Florida coastal metros bid above the national average during hurricane season. LocaliQ, 2025 Search Ad Benchmarks for Home Services |
| Pay-per-lead marketplaces (Service Direct, etc.) | $30-$350 per lead | Service Direct's published range for replacement-window contractors. Lead quality is mixed; close rates around 25% imply $600+ effective acquisition cost on a $150 CPL. Service Direct, Replacement Window Leads |
| Lead-generation marketplaces (Angi, Thumbtack, HomeAdvisor) | Shared leads sold 3-5 times to competing contractors | High-ticket window replacement is one of the most contested verticals on shared-lead platforms. Close rates fall sharply when the same homeowner is contacted by multiple installers within an hour. WebFX, Lead Generation for Window & Door Companies |
| Static billboards (Jacksonville) | $4.50-$5 CPM (~$1,500-$4,500 / 4-week flight) | ~750,000 impressions per 4-week unit. Impressions include drivers, passengers, renters, and out-of-market traffic. A small share are homeowners considering an $8,000-$25,000 window project. AdQuick, Jacksonville billboard cost |
| Digital billboards (Jacksonville) | ~$11 CPM | Rotating slot, ~7-10 second exposure shared with 5-7 other advertisers. National franchise brands (Renewal by Andersen, Pella, Window World) dominate the rotation in storm-driven months. AdQuick, Jacksonville DOOH |
| WilDi Maps, Cost Per Verified Delivery (CPVD) | From $0.25 (background, tier-based); tunnels and zones priced for hyper-local | GPS-verified human delivery in your chosen Jacksonville zone (older home cluster) or tunnel (post-storm corridor). No auction, no shared leads, no Middleman Tax. Strong neighbor-referral mechanic: one verified install on a street tends to seed the rest of the block. WilDi Maps pricing |
The pricing model
Cost Per Verified Delivery (CPVD) is a pricing model where you pay a tier-based rate (from $0.25) each time your message is delivered to a real phone moving through a real street segment you own. The delivery is GPS-verified: the device was physically present in the corridor at the time of delivery. Not an impression, not a click, not a "potential reach": a delivery to a known location at a known time.
CPVD replaces auction-based CPM (cost per thousand impressions) and CPC (cost per click), the pricing models that hide 30-50% of an HVAC budget in the Middleman Tax. No exchanges, no demand-side platforms, no supply-side platforms, no resellers. One fixed rate, one verified delivery, one operator on the other end.
Read the full breakdown of where every dollar of an ad budget actually goes: What is the Middleman Tax?
Also known as ad platform fees. What is the Middleman Tax?
Same budget. Follow where the dollars actually go. Pick your vertical for a personalized waste estimate, or leave it on Average for the industry-wide baseline.
Applied rate: ~50% waste
That's $30,000 per year. Here's where every dollar ends up:
What you put in
~50% estimated total waste on Local services (HVAC, plumbing, electrical) · ~50% upper · WordStream + DoubleVerify
What's left after the tax
Same budget, same ambition
Fixed verified human delivery · no auction
100% of your budget, a known quantity
$15,000 stops flowing to middlemen. 150,000 WilDi verified deliveries instead.
Priority Access to Jacksonville pilot zone and tunnel coverage. Background brands can use the Phase 1 Jacksonville rollout now as we start expanding.
Baseline Middleman Tax uses the ~30% intermediary-extraction figure from the ANA Programmatic Media Supply Chain Transparency Study (PwC, 2023) and the ISBA Programmatic Supply Chain Study (PwC, 2020). Per-vertical estimates combine WordStream cost-per-click benchmarks with DoubleVerify invalid-traffic rates. Full methodology and sources →
Jacksonville's median home year built is 1986 , meaning a typical home is now 40 years old, well past original-system replacement age. The neighborhoods below combine housing-stock age, AC-strain factors, and replacement-driven demand.
Pre-1950 housing stock with original wood-sash and aluminum windows; strong premium replacement market and high willingness to pay for impact-rated upgrades.
Historic district: window replacement requires a Certificate of Appropriateness (COA) and Window Survey Form. Demand for preservation-spec wood and impact-rated replicas runs at premium pricing.
1980s-1990s suburban stock now 30-40 years old. Original single-pane and early double-pane windows are well past useful life and failing seals.
Direct coastal exposure: premium impact-rated demand, salt-air seal failure on aging units, and the highest willingness-to-pay in the metro.
First-line coastal storm exposure with mixed mid-century and 1980s housing stock. Strong post-storm replacement and insurance-driven impact-rated upgrades.
Volume value market: wind-mitigation insurance discounts (up to ~42% on hurricane premium) drive impact-window upgrades on a tighter budget per unit.
For operators on shared-lead platforms
Lead-marketplace platforms charge $30-$350+ per shared lead, and the same homeowner is typically contacted by 3-5 competing window installers within the hour. Close rates fall 40-60% below exclusive channels. CPVD is a different model entirely: you own the zone, the delivery is GPS-verified, and there's no shared-lead economics. See how the math compares for window operators.
See the lead-marketplace comparisonHonest take
WilDi isn't the right answer for every window-replacement ad budget. A few honest cases where traditional channels still pencil out:
If you're running a national or multi-region franchise with centralized brand campaigns, broadcast TV, network radio, and digital billboards still deliver scale that our current per-metro driver density can't match. WilDi delivers nation-wide via Backgrounds and into any Tunnel or Zone the operator places, but at hyperlocal driver density, not broadcast TV scale yet.
Programmatic display has real value when one creative runs across 30 DMAs and the team measures aggregate reach, not per-metro CAC. Middleman-Tax economics get worse at small budgets, not larger ones. At $5M+ annual spend the absolute waste is large but scale convenience can justify it.
If your business is shipping 2,000 builder-grade windows per quarter to a tract-home developer, the channel is procurement relationships and bid lists, not consumer advertising. CPVD doesn't help you reach a national homebuilder's purchasing manager.
Resorts, multifamily towers, and federal-facility window contracts are sold through architects, GCs, and spec writers. Those buyers aren't being reached by any consumer-grade local ad channel, including this one.
Most Jacksonville window contractors run $300-$800 effective customer acquisition cost (CAC) once close rates are factored in. Cost per lead (CPL) ranges from $30 on the cheap end of pay-per-lead networks up to $350 on premium exclusive-lead programs, with Google Local Services Ads for the Doors & Windows category averaging around $200 CPL in 2025 benchmarks. Billboard flights start around $1,500 for 4 weeks at $4.50 CPM. WilDi Maps' Cost Per Verified Delivery (CPVD) starts from $0.25 per delivery (tier-based) on background rotation, with tunnels (1-mile road strips) and zones (1-square-mile areas) priced for hyper-local precision in the neighborhoods where original-spec windows are actually failing.
Cost Per Verified Delivery is WilDi Maps' pricing model. You pay each time your message is delivered to a real phone moving through a real street segment you own. Background delivery starts from $0.25; tunnels and zones are priced higher for hyper-local precision (a 1-mile road strip or a 1-square-mile area you control). The delivery is GPS-verified: the device was physically present in the corridor at the time of delivery. No bots, no off-screen impressions, no auction, no Middleman Tax. CPVD replaces impression-based pricing (CPM) and shared-lead pricing that traditionally hide most of a window contractor's ad budget in intermediary fees.
Three windows. First, in the 14-90 days after a named storm, when insurance-driven replacement demand spikes in specific coastal corridors (Atlantic Beach, Ponte Vedra Beach, Mayport) and a zone over the impacted blocks delivers to homeowners walking the damage daily. Second, in older-home clusters (San Marco, Riverside/Avondale, Mandarin) where a single install on a block tends to seed neighbor referrals. The visible new-window job is the ad. Third, when running an insurance-discount campaign tied to wind-mitigation credits in budget-conscious Westside neighborhoods, where Google CPL math doesn't support a $200 lead cost on a $9,000 ticket.
Jacksonville (Duval County) is not in the High-Velocity Hurricane Zone (HVHZ). Only Miami-Dade and Broward counties are designated HVHZ. However, the Florida Building Code still requires windborne-debris protection (impact-rated glazing or approved shutters) throughout most of coastal Northeast Florida. The HVHZ-grade Miami-Dade Notice of Acceptance (NOA) products are commonly specified in Jacksonville's coastal zones (Ponte Vedra, Atlantic Beach, Neptune Beach) because insurers reward the higher rating. Statewide Florida Product Approvals are the standard outside the immediate coast.
Up to roughly 42% on the hurricane / windstorm portion of the homeowners premium, per Florida Office of Insurance Regulation guidance and Citizens Property Insurance documentation. The discount requires a wind-mitigation inspection (Form OIR-B1-1802) with photos, product approvals, and installation records on file. Annual savings can run into the low thousands for waterfront and coastal homes. The discount is one of the strongest closing arguments on a Jacksonville window quote, and exactly the kind of message that converts well in a zone over older coastal blocks where the math is most attractive.
The 25C Energy Efficient Home Improvement Credit allows homeowners to claim 30% of the product cost (excluding labor and installation) for ENERGY STAR Most Efficient windows, capped at $600 per year. As of 2026 the credit also requires manufacturer-issued product identification numbers (PINs) on the tax return. Critically, current law terminates the credit for property placed in service after December 31, 2025. Jacksonville installers running 2026 campaigns should verify the current status on the IRS Form 5695 instructions before quoting it as a benefit.
One message delivered to one real driver phone that was physically inside your chosen geography at the moment of delivery, confirmed by GPS on the device itself. The driver also physically acknowledges the message, so a delivery is never an invisible impression. Bots, background tabs, and off-screen impressions cannot generate one. You are billed only when a verified delivery happens.
Background runs city-wide across every active driver in the metro. A zone is a neighborhood-sized area you hold exclusively: while it is yours, no competitor can run there. A tunnel is a one-mile stretch of road you can place anywhere, and it follows the road's contours, ideal for the approach to your shop or a route your customers already drive.
The Starter tier opens with a $50 deposit, and that deposit becomes your ad budget. Background deliveries on Starter run $0.50 per verified delivery, so the first deposit buys 100 GPS-verified deliveries to real driver phones. There is no auction and no platform fee stacked on top.
Four public tiers: Starter ($50 minimum deposit, background only), Local ($250, up to 2 tunnels and 1 zone), Pro ($1,000, up to 8 tunnels and 5 zones), and Enterprise ($3,000, up to 25 tunnels and 15 zones). Per-delivery background rates step down by tier, from $0.50 on Starter to $0.25 on Enterprise. An Agency tier is available through sales.
About this analysis
Written by Timm Ross, founder of WilDi Maps · Jacksonville-based · Veteran-owned. We run our own delivery mesh in this market and hold ourselves to the same numbers we publish.
More about WilDi MapsPriority Access is open to the Jacksonville pilot cohort. Fixed rate. No auction. No bidding. No Middleman Tax.