UF Health Jacksonville: Connecting a Major Academic Medical Center with the Community Through Location Marketing
Jacksonville's Academic Medical Center
UF Health Jacksonville is a major academic medical center serving Northeast Florida and Southeast Georgia. As the only Level I trauma center in the region and a teaching hospital affiliated with the University of Florida College of Medicine, UF Health Jacksonville provides specialized care across dozens of medical specialties-from cardiology and oncology to neurosurgery and emergency medicine.
But even the region's leading medical center faces marketing challenges. Research shows that 76% of people who search for something nearby visit within a day, and location-targeted mobile ads are 20x more effective than generic ads according to BIA Advisory Services. The key is reaching potential patients during the healthcare decision window-when they're actively seeking medical services or considering where to receive specialized care.
The Challenge: Connecting with the Community Beyond Emergencies
UF Health Jacksonville is well-known for emergency and trauma care, but many residents don't realize the breadth of outpatient services, specialty clinics, and preventive care programs available. Traditional healthcare marketing is expensive and difficult to measure. Billboards cost $5,000-$15,000 per month with no verification. Digital ads struggle to reach people when they're actively thinking about healthcare decisions.
The WilDiMaps Solution: City-Wide Reach for Specialized Services
UF Health Jacksonville can use WilDiMaps City-Wide Reach to promote specific service lines across Jacksonville-cardiology, orthopedics, women's health, cancer care, and more. Targeting can focus on:
- Routes near competitor medical facilities
- Residential areas in Arlington, Southside, Beaches, and Northside
- Corridors approaching the main campus downtown
- Major highways (I-95, I-295) where commuters make healthcare decisions
Example banner copy: "Specialized Heart Care-UF Health Cardiology-Schedule Your Consultation Today"
How It Works: The 4-Step WilDiMaps Process
Step 1: Build Your Campaign
UF Health uses the geo-ad builder to select areas across Jacksonville, creating service-specific campaigns (cardiology in neighborhoods with older populations, sports medicine near athletic facilities, etc.).
Step 2: Drivers See Your Banner
WilDi app users see UF Health banners while driving through targeted areas-raising awareness of specialized services available close to home.
Step 3: Ad Saved to Driver's Inbox
The banner is automatically saved to the driver's inbox-no interaction while driving, ensuring safety.
Step 4: Verified Delivery = Payment
When the driver parks and confirms they received the ad, UF Health pays. Only verified deliveries count-no wasted spend on fake impressions or users outside the service area.
The ROI Case: Reach Patients Where They Live and Drive
Healthcare marketing traditionally relies on expensive, untargeted channels. Compare the efficiency:
- Billboard: $5,000-$15,000/month, no verification of who saw it
- TV and radio ads: Expensive production, broad reach with low relevance
- WilDiMaps: Pay only when verified drivers in Jacksonville confirm delivery
GroundTruth research shows geo-targeted campaigns see 2-3x higher engagement than non-targeted advertising. For healthcare providers, this means reaching potential patients when they're actively thinking about medical needs-not when they're scrolling social media or watching unrelated content.
Build Community Awareness of Specialized Care
UF Health Jacksonville provides world-class medical care, but community awareness drives patient volume. WilDiMaps helps connect specialized services with the Jacksonville community-reaching drivers across the city and turning awareness into appointments.
Ready to expand your healthcare marketing reach? Contact WilDiMaps for a sales consultation and discover how verified location-based advertising connects medical centers with their communities.