Intuition Ale Works: Jacksonville's Original Craft Brewery Stays Ahead with Smart Advertising
Jacksonville's Original Craft Brewery
Intuition Ale Works opened in 2010 as Jacksonville's first production craft brewery, pioneering the city's craft beer scene. Located in the vibrant Riverside neighborhood, Intuition has built a loyal following with quality beers, a welcoming taproom, and deep community roots. However, as Jacksonville's craft beer scene has exploded with new breweries, taprooms, and beer-focused restaurants, even the original needs smart marketing to stay competitive in this dynamic environment.
With over 45,000 vehicles passing along Beach Boulevard daily and more than 30,000 traversing Riverside Avenue, the potential to reach new customers in Jacksonville is significant. Research shows that 76% of people who search for something nearby visit within a day, and 80% of consumers want location-based alerts from businesses according to Factual (now Foursquare). The challenge is reaching beer enthusiasts and casual drinkers during the decision window—weekday evenings and weekends—when they're choosing where to grab a drink.
The Challenge: Standing Out in a Crowded Craft Beer Market
Jacksonville now boasts dozens of breweries competing for customers. Intuition benefits from its Riverside location and reputation, but traditional advertising is expensive and inefficient. For example, billboards can cost $5,000-$15,000 per month with no measurement of effectiveness. Social media reaches existing followers but struggles to convert new customers. The key is reaching drivers near the brewery exactly when they're deciding where to go for happy hour or weekend drinks.
The WilDiMaps Solution: Roadside Reach on Riverside Corridors
Intuition Ale Works can use WilDiMaps Roadside Reach to target drivers along key Riverside and surrounding corridors during peak taproom hours—weekday evenings (4-7pm) and weekend afternoons (12-6pm). Specific Jacksonville targeting areas include:
- King Street and Park Street in Riverside
- Roosevelt Boulevard approaching Five Points
- San Marco Boulevard southbound toward Riverside
- I-95 exits near Downtown and Riverside
Example banner copy: "Jacksonville's Original Craft Brewery—Fresh Beer on Tap Now—Intuition Ale Works"
How It Works: The 4-Step WilDiMaps Process
Step 1: Build Your Campaign
Intuition uses the geo-ad builder to select streets and corridors near the brewery, setting campaigns to run during peak taproom hours. This ensures that their ads are seen precisely when potential customers are nearby and contemplating their next drink.
Step 2: Drivers See Your Banner
WilDiMaps app users see Intuition's banner while driving through Riverside—exactly when they're deciding where to grab a drink, providing immediate and relevant information.
Step 3: Ad Saved to Driver's Inbox
The banner is saved to the driver's inbox automatically—no tapping while driving, ensuring safety and convenience. Customers can revisit the ad at their leisure, increasing the likelihood of a visit.
Step 4: Verified Delivery = Payment
When the driver parks and confirms they received the ad, Intuition pays. Only verified deliveries count—no bots, no fake impressions—ensuring that advertising dollars are spent on real potential customers.
The ROI Case: Pay Only for Real Customers in Your Area
Traditional advertising wastes money on people who aren't nearby or interested in craft beer. Compare the efficiency:
- Billboard: $5,000-$15,000/month, zero verification
- Social media ads: Low engagement outside existing followers
- WilDiMaps: Pay only when verified drivers near your brewery confirm delivery, with costs ranging from $0.20-$0.50 per verified delivery
BIA Advisory Services reports that location-targeted mobile ads are 20x more effective than generic mobile ads. WilDiMaps adds verification—ensuring your taproom marketing reaches real drivers in real cars making real decisions about where to drink.
Keep Jacksonville's Original Brewery Top of Mind
Intuition Ale Works pioneered craft beer in Jacksonville. WilDiMaps helps maintain that leadership—reaching beer lovers and casual drinkers exactly when and where they're deciding where to go, driving consistent taproom traffic even as competition grows. With a flat-rate subscription pricing model, businesses like Intuition can manage their marketing budgets effectively without worrying about hidden fees or impression costs.
Ready to fill your taproom and keep the beers flowing? Contact WilDiMaps for a sales consultation and discover how verified location-based advertising can enhance your business's reach and impact.