Understanding Zones and Tunnels

WilDi Maps offers two unique targeting methods that set us apart from traditional advertising: Zones and Tunnels.

What are Zones?

Zones are geographic areas where your ads will be displayed to drivers. Unlike traditional billboards that are fixed in one location, zones allow you to blanket an entire area with your message.

Types of Zones

• Circular Zones: Radius-based targeting around a point
• Polygon Zones: Custom-shaped areas you define
• Neighborhood Zones: Pre-defined Jacksonville neighborhoods
• Business District Zones: Target commercial areas

Zone Benefits

• Cover areas where billboards can't exist
• Target parking lots, residential areas, and more
• Adjust size and shape anytime
• No physical installation required

What are Tunnels?

Tunnels are route-based advertising corridors that follow specific roads or highways. Think of them as digital billboards that move with the driver.

Tunnel Features

• Route Coverage: Target entire stretches of road
• Sequential Messaging: Show different ads along the route
• Entry/Exit Points: Target drivers entering or leaving
• Speed-Based: Adjust messaging based on traffic speed

Popular Jacksonville Tunnels

• I-95 Corridor (Downtown to Airport)
• I-295 Beltway segments
• Beach Boulevard shopping district
• Downtown bridges and connectors
• University Boulevard near UNF

Zones vs. Tunnels: When to Use Each

Use Zones When:

• Targeting a neighborhood or district
• Want broad area coverage
• Running awareness campaigns
• Targeting competitor locations

Use Tunnels When:

• Targeting commuter routes
• Want sequential messaging
• Focusing on highway traffic
• Building anticipation for upcoming exit

Advanced Targeting Combinations

Zone + Tunnel Strategy

Combine both for maximum impact:

1. Tunnel ads on approach routes
2. Zone ads around your business
3. Creates a "surround sound" effect

Time-Based Optimization

• Morning tunnels for commuters
• Lunch zones for restaurants
• Evening zones for entertainment

Exclusive Digital Real Estate

WilDi Maps can target areas where traditional advertising cannot:

• Inside parking garages
• Residential neighborhoods
• School zones (with appropriate content)
• Hospital and medical districts
• Gated communities (with access)

Performance Metrics

Zone Metrics

• Impressions per square mile
• Dwell time in zone
• Repeat visitor rate
• Conversion radius

Tunnel Metrics

• Flow-through rate
• Average speed of viewers
• Peak traffic times
• Route completion rate

Pricing Structure

• Zones: Priced per square mile per day
• Tunnels: Priced per mile of coverage per day
• Volume Discounts: Available for multiple zones/tunnels
• Early Adopter Special: 50% off for Jacksonville businesses

Getting Started

1. Identify your target customers' travel patterns
2. Choose zones near your business
3. Add tunnels for major approach routes
4. Start with a test campaign
5. Optimize based on performance data

Need assistance planning your zones and tunnels? Contact our team for a free consultation.