Creating Effective Ad Campaigns

Learn how to create campaigns that convert drivers into customers with WilDi Maps.

Campaign Strategy Fundamentals

Define Your Objectives

• Awareness: Introduce your business
• Consideration: Highlight specific offers
• Conversion: Drive immediate action
• Retention: Re-engage past customers

Know Your Audience

• Jacksonville demographics
• Commuter patterns
• Shopping behaviors
• Local preferences

Crafting Your Message

The 3-Second Rule

Drivers have limited attention. Your message must be:

• Clear: One main point
• Concise: Under 10 words
• Compelling: Strong value proposition
• Actionable: Clear next step

Effective Headlines

Good examples:

• "50% Off Lunch - Exit Now!"
• "Free Oil Change - Next Right"
• "Happy Hour 4-7PM Daily"
• "New Patient Special $49"

Poor examples:

• "We offer many services"
• "Best in Jacksonville"
• "Quality you can trust"

Call-to-Action Best Practices

• Use action verbs (Save, Get, Try)
• Create urgency (Today, Now, Limited)
• Be specific (Save $20, Free Appetizer)
• Include direction (Next Exit, Turn Right)

Visual Design Tips

Color Psychology

• Red: Urgency, excitement, appetite
• Blue: Trust, reliability, calm
• Green: Health, nature, money
• Yellow: Attention, caution, energy
• Orange: Fun, affordable, creative

Font Selection

• Sans-serif for clarity
• Large, bold text
• High contrast
• Avoid script fonts
• Test at driving distance

Image Guidelines

• High resolution only
• Relevant to offer
• Avoid clutter
• Test on mobile
• Consider motion blur

Targeting Strategies

Geographic Targeting

Competitor Conquesting

• Target near competitors
• Highlight advantages
• Offer switching incentives
• Time during their peak hours

Complementary Businesses

• Partner locations
• Cross-promotion
• Bundle offers
• Shared audiences

Temporal Targeting

Day-Parting

• Breakfast: 6-10 AM
• Lunch: 11 AM-2 PM
• Dinner: 5-8 PM
• Late night: 9 PM-12 AM

Weekly Patterns

• Monday: New week energy
• Tuesday-Thursday: Routine
• Friday: Weekend anticipation
• Weekend: Leisure focus

Weather-Based Targeting

• Rainy days: Comfort food, indoor activities
• Sunny days: Outdoor dining, car washes
• Cold days: Hot beverages, warm meals
• Hot days: Cold treats, AC services

Campaign Types That Work

Flash Sales

• 2-4 hour windows
• Deep discounts
• Limited quantity
• Create FOMO

Daily Specials

• Consistent schedule
• Build habits
• Different each day
• Easy to remember

Event Marketing

• Local games/concerts
• Holiday promotions
• Community events
• Seasonal campaigns

New Customer Acquisition

• First-time offers
• Free trials
• Welcome bonuses
• Referral incentives

Budget Optimization

Starting Budget Recommendations

• Test: $50-100
• Local: $200-500/month
• Regional: $500-1500/month
• Aggressive: $1500+/month

Bid Strategies

• Conservative: Lower CPI, steady delivery
• Moderate: Balanced approach
• Aggressive: Maximum reach quickly
• Paced: Even distribution

ROI Tracking

• Set up conversion tracking
• Define success metrics
• Calculate customer lifetime value
• Track offline conversions

A/B Testing Framework

What to Test

• Headlines (most impactful)
• Offers
• Images
• Call-to-action
• Timing
• Locations

Testing Best Practices

• One variable at a time
• Minimum 1000 impressions per variant
• Run for full week
• Statistical significance
• Document learnings

Campaign Optimization

Daily Optimizations

• Monitor spend pacing
• Check performance metrics
• Adjust bids if needed
• Pause underperformers

Weekly Reviews

• Analyze conversion data
• Review geographic performance
• Evaluate creative fatigue
• Plan next week

Monthly Analysis

• ROI assessment
• Competitive analysis
• Seasonal adjustments
• Strategy refinement

Common Mistakes to Avoid

Message Mistakes

• Too much information
• Weak call-to-action
• Generic offers
• Complex directions

Targeting Errors

• Too broad area
• Wrong times
• Ignoring data
• Set and forget

Budget Issues

• Starting too big
• No testing budget
• Uneven pacing
• No optimization

Success Stories

Restaurant Example

"Maria's Taco Shop increased lunch traffic 40% by targeting office buildings at 11:30 AM with '$5 Lunch Special - Next Exit'"

Auto Service Example

"Quick Lube grew customer base 25% targeting morning commuters with 'No-Wait Oil Change - Exit 5A'"

Retail Example

"Fashion Boutique drove 60% more weekend traffic with weather-triggered campaigns"

Pro Tips from Top Advertisers

1. Test small, scale winners
2. Refresh creative weekly
3. Use local references
4. Time offers perfectly
5. Track everything
6. Respond to competition
7. Leverage seasonality
8. Build campaign calendar

Need Campaign Help?

Our campaign specialists can review your strategy free of charge. Email campaigns@wildimaps.com for a consultation.