Performance Optimization Tips

Transform your campaign performance with these proven optimization strategies.

Optimization Framework

The Optimization Cycle

1. Measure: Collect performance data
2. Analyze: Identify opportunities
3. Optimize: Implement changes
4. Test: Validate improvements
5. Scale: Expand winners
6. Repeat: Continuous improvement

Creative Optimization

Message Optimization

Headlines That Convert

• Use numbers: "50% Off" beats "Big Sale"
• Create urgency: "Today Only", "Limited Time"
• Be specific: "$20 Off" beats "Great Savings"
• Include location: "Jacksonville's Best"

Visual Optimization

• High contrast colors
• Simple, clear images
• Readable fonts
• Mobile-first design
• Test animation vs. static

Creative Refresh Schedule

• Week 1-2: Launch and learn
• Week 3-4: First optimization
• Month 2: Major refresh
• Month 3: New creative
• Continuous: A/B testing

Targeting Optimization

Geographic Optimization

Zone Performance Analysis

• Identify top 20% of zones
• Cut bottom 20%
• Test adjacent areas
• Adjust bids by zone

Distance Optimization

• 0-1 mile: Maximum bids
• 1-3 miles: Standard bids
• 3-5 miles: Reduced bids
• 5+ miles: Special offers only

Temporal Optimization

Day-Parting Excellence

• Analyze hourly performance
• Increase bids during peaks
• Reduce or pause off-hours
• Test shoulder periods

Day of Week Strategy

• Monday-Friday: B2B focus
• Thursday-Saturday: Entertainment
• Sunday: Family dining
• Adjust by vertical

Budget Optimization

Budget Allocation

80/20 Rule

• 80% to proven performers
• 20% to testing
• Shift budget to winners
• Cut underperformers quickly

Pacing Optimization

• Front-load for events
• Even pace for awareness
• Accelerate for flash sales
• Smart pacing for efficiency

Bid Optimization

Bid Strategies by Goal

• Awareness: Lower bids, maximum reach
• Traffic: Moderate bids, quality clicks
• Conversions: Higher bids, qualified users
• ROAS: Dynamic bidding

Conversion Optimization

Landing Page Optimization

Key Elements

• Match ad message exactly
• Clear call-to-action
• Fast load time (<3 seconds)
• Mobile responsive
• Trust signals

Conversion Rate Tactics

• Reduce form fields
• Add urgency elements
• Show social proof
• Offer guarantees
• Simplify navigation

Funnel Optimization

Identify Drop-Off Points

1. Impression to click
2. Click to landing page
3. Landing page to action
4. Action to completion

Fix Common Issues

• Slow page load
• Confusing navigation
• Weak value proposition
• Complex checkout
• Hidden costs

Advanced Optimization Techniques

Machine Learning Optimization

WilDi AI Features

• Automatic bid adjustments
• Creative optimization
• Audience expansion
• Predictive budgeting

Manual Override When Needed

• Special events
• Competitive responses
• Seasonal changes
• Testing phases

Multi-Touch Optimization

Campaign Sequencing

1. Awareness ad first
2. Consideration follow-up
3. Conversion push
4. Retention messaging

Cross-Channel Integration

• Coordinate with other marketing
• Consistent messaging
• Unified tracking
• Holistic optimization

Performance Troubleshooting

Low Impression Issues

Diagnosis and Solutions

• Low bid: Increase by 20%
• Narrow targeting: Expand radius
• Budget limited: Increase daily budget
• Ad fatigue: Refresh creative

Poor CTR Problems

Common Fixes

• Test new headlines
• Improve offer
• Better images
• Clearer CTA
• Refined targeting

High CPA Challenges

Cost Reduction Tactics

• Improve quality score
• Narrow targeting
• Better landing pages
• Test offers
• Optimize funnel

Quick Win Optimizations

Immediate Impact (Same Day)

1. Pause poor performers
2. Increase budget on winners
3. Fix broken links
4. Update expired offers
5. Adjust bids

Short-term Wins (This Week)

1. Launch A/B tests
2. Refresh creative
3. Expand winning zones
4. Add negative keywords
5. Optimize schedule

Medium-term Improvements (This Month)

1. Develop new creative
2. Test new audiences
3. Improve landing pages
4. Build retargeting
5. Enhance tracking

Optimization by Business Type

Restaurants

• Menu item photos
• Time-based offers
• Weather triggers
• Event targeting
• Review integration

Retail

• Product carousel
• Inventory sync
• Sale countdown
• Category focus
• Seasonal themes

Services

• Before/after images
• Testimonials
• Booking integration
• Service area maps
• Emergency messaging

Healthcare

• Insurance acceptance
• Wait time updates
• Provider profiles
• Appointment booking
• Condition targeting

Seasonal Optimization

Quarter-by-Quarter

Q1 (Jan-Mar)

• New Year resolutions
• Tax season
• Spring break prep
• Weather transitions

Q2 (Apr-Jun)

• Spring cleaning
• Graduation season
• Summer planning
• Father's Day

Q3 (Jul-Sep)

• Summer peak
• Back to school
• Labor Day
• Fall prep

Q4 (Oct-Dec)

• Halloween
• Black Friday
• Holiday season
• Year-end push

Optimization Checklist

Daily Tasks

• [ ] Check campaign status
• [ ] Monitor spend pacing
• [ ] Review notifications
• [ ] Quick bid adjustments
• [ ] Pause poor performers

Weekly Tasks

• [ ] Analyze performance trends
• [ ] A/B test results
• [ ] Creative refresh
• [ ] Budget reallocation
• [ ] Competitive check

Monthly Tasks

• [ ] Deep performance analysis
• [ ] Strategy review
• [ ] New creative development
• [ ] Landing page optimization
• [ ] Report and plan

Measuring Optimization Success

Key Indicators

• CTR improvement %
• CPA reduction %
• ROAS increase
• Conversion rate lift
• Quality score improvement

Benchmark Progress

• Week 1: Baseline
• Month 1: 20% improvement
• Month 3: 50% improvement
• Month 6: 100% improvement
• Continuous: 10% monthly

Pro Optimization Tips

1. One change at a time
2. Document everything
3. Let data guide decisions
4. Test boldly
5. Kill losers quickly
6. Scale winners aggressively
7. Never stop testing
8. Learn from competitors

Remember: Small optimizations compound into massive improvements over time.

For personalized optimization help, contact optimize@wildimaps.com.