Understanding Your Dashboard

Your WilDi Maps dashboard is the command center for all your advertising campaigns. Learn how to navigate and interpret your data effectively.

Dashboard Overview

Main Metrics Panel

Key Performance Indicators (KPIs)

• Impressions: Total ad views
• Clicks: User interactions
• CTR: Click-through rate
• Conversions: Completed actions
• Spend: Current budget usage
• ROAS: Return on ad spend

Real-Time Data

Live Campaign Monitor

• Active campaigns status
• Current spending rate
• Live impression counter
• Geographic heat map
• Driver engagement levels

Update Frequency

• Impressions: Real-time
• Clicks: Within 1 minute
• Conversions: Within 5 minutes
• Revenue: Within 15 minutes

Dashboard Sections Explained

Campaign Performance

Campaign Cards

Each campaign shows:

• Status indicator (Active/Paused/Ended)
• Budget utilization bar
• Performance trend arrow
• Key metrics summary
• Quick action buttons

Performance Indicators

• 🟢 Green: Exceeding goals
• 🟡 Yellow: On track
• 🔴 Red: Needs attention
• ⚪ Gray: Insufficient data

Geographic Analytics

Heat Map Features

• Impression density
• Click concentration
• Conversion zones
• ROI by area
• Competitor overlap

Zone Performance

• Top performing zones
• Underperforming areas
• Expansion opportunities
• Cost per zone metrics

Temporal Analytics

Time-Based Views

• Hourly performance
• Daily trends
• Weekly patterns
• Monthly comparison
• Custom date ranges

Peak Performance Times

• Best hours for impressions
• Highest conversion times
• Cost-efficient periods
• Audience activity patterns

Customizing Your Dashboard

Widget Management

Available Widgets

• Campaign summary
• Budget tracker
• Performance graph
• Geographic map
• Conversion funnel
• ROI calculator
• Competitor insights
• Weather impact

Custom Layouts

• Drag and drop arrangement
• Resize widgets
• Save multiple layouts
• Role-based views
• Export configurations

Filters and Segments

Data Filters

• Date ranges
• Campaign types
• Geographic areas
• Device types
• Time of day
• Weather conditions

Saved Segments

• Create custom segments
• Save filter combinations
• Quick access presets
• Share with team

Metrics Deep Dive

Impression Metrics

Types of Impressions

• Viewable: Ad fully loaded and visible
• Engaged: User interacted
• Completed: Full ad experience
• Unique: Individual users

Quality Scores

• Relevance score (1-10)
• Engagement rate
• Viewability rate
• Brand safety score

Engagement Metrics

Click Metrics

• Raw clicks
• Unique clicks
• Click-through rate
• Invalid click filtering
• Click quality score

Beyond Clicks

• Hover time
• Scroll depth
• Video completion
• Store locator usage
• Call button taps

Conversion Tracking

Conversion Types

• Online purchases
• Store visits
• Phone calls
• App downloads
• Form submissions
• Direction requests

Attribution Windows

• View-through: 1 day
• Click-through: 30 days
• Custom windows available
• Cross-device tracking

Understanding Trends

Identifying Patterns

Positive Trends

• Steady CTR increase
• Declining CPA
• Rising conversion rate
• Improving ROI

Warning Signs

• Declining impressions
• Rising costs
• Falling engagement
• Conversion drops

Comparative Analysis

Benchmarking

• Industry averages
• Historical performance
• Competitor estimates
• Seasonal norms

Period Comparisons

• Week over week
• Month over month
• Year over year
• Custom periods

Advanced Dashboard Features

Predictive Analytics

Forecasting Tools

• Budget burn rate
• Impression estimates
• Conversion predictions
• ROI projections

Alerts and Notifications

• Budget thresholds
• Performance changes
• Anomaly detection
• Goal achievements

Export and Reporting

Export Options

• PDF reports
• Excel spreadsheets
• CSV raw data
• API access
• Scheduled emails

Report Templates

• Executive summary
• Detailed performance
• Financial report
• Creative performance
• Geographic analysis

Mobile Dashboard

Mobile App Features

• Simplified metrics view
• Push notifications
• Quick campaign controls
• Essential KPIs
• Swipe navigation

Mobile-Exclusive Tools

• Location check-in
• Photo reports
• Voice notes
• Quick approvals

Dashboard Best Practices

Daily Routine

1. Check overall health
2. Review active campaigns
3. Monitor spending
4. Check notifications
5. Note anomalies

Weekly Analysis

1. Trend analysis
2. Performance review
3. Budget check
4. Optimization opportunities
5. Competitive landscape

Monthly Deep Dive

1. Comprehensive analysis
2. ROI assessment
3. Strategy adjustment
4. Report generation
5. Planning ahead

Common Dashboard Questions

"Why don't my numbers match?"

• Check date ranges
• Verify time zones
• Attribution windows
• Filter settings
• Data processing delays

"What's a good CTR?"

• Industry average: 2-3%
• WilDi average: 5-7%
• Top performers: 10%+
• Depends on campaign type

"How often should I check?"

• Active campaigns: Daily
• Stable campaigns: Weekly
• Overall health: Daily
• Deep analysis: Weekly

Pro Dashboard Tips

1. Set up custom alerts
2. Save important views
3. Use keyboard shortcuts
4. Export data regularly
5. Create team dashboards
6. Monitor competitors
7. Track weather impact
8. Document insights

Your dashboard is your window into campaign performance. Master it to maximize your advertising success.

For dashboard training, contact support@wildimaps.com.