# WilDi Maps

> Spatial infrastructure for verified driver deliveries. A fixed-rate traffic-
> delivery layer that replaces the programmatic ad-tech stack with a physical
> mesh of real phones moving through real streets.

WilDi Maps is a veteran-owned advertising-infrastructure company. Local and
national brands lease tunnels, zones, or backgrounds on a physical mesh of
consenting drivers' phones. Every delivery is a real human crossing the
geography you own, billed at a fixed per-delivery rate — no auctions, no
bidding, no ad-platform middleman skimming 30% off the top (the "Middleman
Tax").

Phase 1 is the Jacksonville, FL pilot. Background deliveries are nation-wide
during Phase 1; zone and tunnel infrastructure is rolled out to Priority
operators as capacity opens. WilDi Maps does not compete with ad exchanges,
DSPs, or SSPs — it replaces them.

## Key concepts

- **Middleman Tax (also known as ad platform fees)**: the roughly 30% of every
  ad dollar skimmed by exchanges, DSPs, SSPs, and resellers between a buyer's
  budget and a real human seeing the ad. Sourced from the ANA Programmatic
  Media Supply Chain Transparency Study (PwC, 2023) and ISBA (PwC, 2020).
- **Tunnel**: a corridor between two pins that the operator owns. Every driver
  who travels the corridor during the operator's window receives a verified
  delivery.
- **Zone**: a hexagonal coverage area on the city grid. Saturates a
  neighborhood; deliveries fire on entry.
- **Background**: a nation-wide delivery window. Every active driver in the
  operator's chosen markets receives the message during the time slot.
- **Verified delivery**: a message physically delivered to a real phone
  carried by an active driver crossing one of the operator's deployed
  geographies. No bots. Every delivery is pinned to the street it happened on
  in the operator ledger.
- **Operator**: the business leasing infrastructure on the WilDi mesh.

## Primary pages

- [Home](https://wildimaps.com/): The Middleman Tax calculator, operator
  personas, physical-mesh moat explanation, delivery-protocol video.
- [The Middleman Tax (pillar / definition page)](https://wildimaps.com/middleman-tax):
  Definitive explainer of the ad-tech supply-chain skim. Sourced from ANA/PwC
  (2017, 2023), ISBA/PwC (2020), DoubleVerify, WordStream, and MRC. Includes
  per-industry waste benchmarks (Legal, Insurance, Mortgage, Automotive, Local
  Services, Real Estate, Healthcare, Financial Services, Gaming, B2B SaaS,
  Travel, E-commerce). Canonical reference for "what is the middleman tax"
  and "ad platform fees explained."
- [Pricing](https://wildimaps.com/pricing): Operator plans. Early Adopter
  lock-in, Multi-Location (coming soon), Enterprise/Agency (custom).
- [About](https://wildimaps.com/about): Mission, operating principles, and the
  three deployment primitives (Tunnel / Zone / Background).
- [Help Center](https://wildimaps.com/help): Delivery types explained, budget
  management, dashboard navigation.
- [Contact Sales](https://wildimaps.com/contact/sales): Consultation for
  enterprise and mid-market operators.
- [Contact Support](https://wildimaps.com/contact/support): Account, campaign,
  technical issues.
- [Careers](https://wildimaps.com/careers): Phase 1 hiring for a veteran-owned
  spatial-infrastructure company.
- [Ad Content Policy](https://wildimaps.com/ad-content-policy): Categories
  that are allowed, restricted, or prohibited on the WilDi platform.
- [Terms of Service](https://wildimaps.com/terms): Advertiser and driver terms.
- [Privacy Policy](https://wildimaps.com/privacy): Data handling, location,
  and CPVD verification events.

## Differentiators (vs. programmatic ad platforms)

- Fixed cost per verified delivery — no auction, no bidding, no variable fees
- 100% human deliveries — every billed event is a confirmed tap, no bots
- Pinned to a specific street and timestamp — no rollup, no IP inference, no
  probabilistic attribution
- You own the corridor or the moment — tunnels/zones control geography,
  backgrounds control time windows
- Veteran-owned, US-operated, Jacksonville-headquartered

## Contact

- Sales: sales@wildimaps.com
- Support: support@wildimaps.com
- Legal / content policy: legal@wildimaps.com